信息技术投入对市场均衡的影响及厂商策略分析

主要利用Hotelling模型分析厂商采取信息技术降低生产成本时对于市场均衡的影响,证明了信息技术投入多、具有信息技术优势的厂商的厂商与信息技术投入少、信息技术劣势的厂商相比,前者拥有更低的成本与价格,以及更高的市场份额与利润.并且随着信息技术对于降低成本的贡献率的不断增大,信息技术优势厂商所获得的利润也不断增多.回答了当存在信息技术水平不同时,厂商相应的策略选择问题.

The Effect of Information Technology to Market Equilibrium and Sellers' Strategy Analysis

This paper analyzes the effect of market equilibrium when sellers adopt information technology to reduce cost,and proves that comare with sellers investing less in information technology,sellers investing much in information technology have less cost and price,and much market share and profit.And along with the contribution rate of the information technique to reduce the cost increasing,the profit of the sellers who have the advantages of information technology are increasing.And this paper also answers when there are differences in information technology level,which strategic do sellers to choose.