Jordan isomorphisms of generalized structural matrix rings

We describe the sub-bimodules of matrix bimodules over two structural matrix rings. Structural matrix bimodules arise as particular such sub-bimodules, and we discuss when such a bimodule is faithful or indecomposable. As an application, we obtain a large class of rings whose Jordan isomorphisms are either ring isomorphisms or ring anti-isomorphisms. Complete upper block triangular matrix rings over 2-torsion-free indecomposable rings are elements of this class.