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秦皇岛世纪海洋花园竞争力分析
引用本文:张辑,胡春阳.秦皇岛世纪海洋花园竞争力分析[J].燕山大学学报,2007,31(3):277-282.
作者姓名:张辑  胡春阳
作者单位:燕山大学,经济管理学院,河北,秦皇岛,066004
摘    要:世纪海洋花园竞争力的影响因素可以从潜在消费者的角度分为楼盘区位(地理位置、交通通讯及基础设施等)、销售价格、住宅功能(户型结构、容积率、住宅类型等)、商品房供求状况、施工质量、小区环境(公建设施、绿化情况、外部景观、空气质量及声噪环境等)、物业管理、增值预期及品牌等,对这些因素进行主观赋值与客观赋权相结合的多元统计分析结果表明,世纪海洋花园的开发是成功的,其市场竞争力在秦皇岛现有楼盘中位居前列。

关 键 词:世纪海洋花园  竞争力  因子分析
文章编号:1007-791X(2007)03-0277-06
修稿时间:2006-10-23

Analysis of residential competencies of Qinhuangdao Shijihaiyang Garden
ZHANG Ji,HU Chun-yang.Analysis of residential competencies of Qinhuangdao Shijihaiyang Garden[J].Journal of Yanshan University,2007,31(3):277-282.
Authors:ZHANG Ji  HU Chun-yang
Institution:1. College of Economics and Management, Yanshan Univesity, Qinhuangdao, Hebei 066004, China
Abstract:The factors that affect the competitiveness ofQinhuangdao Shijihaiyang Garden, such as house-location, price, house-function, supply and demand, construction-quality, surroundings of residential-area, public services, expected price and so on are introduced in the aspect of potential customers. Through the multi-dimensional statistics of both subjective evaluation and objective evaluation, it is concluded that the exploitation of Qinhuangdao Shijihaiyang Garden is successful, and the competitiveness of Qinhuangdao ShijiHaiyang Garden comes up top between the selling commercial houses of Qinhuangdao.
Keywords:Shijihaiyang Garden  competitiveness  factor analysis
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