| 浅论韶关旅游形象的塑造与推广 |
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| 引用本文： | 高维忠.浅论韶关旅游形象的塑造与推广[J].韶关学院学报,2002,23(8):70-73. |
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| 作者姓名： | 高维忠 |
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| 作者单位： | 韶关学院旅游系,广东,韶关,512005 |
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| 摘 要： | 区域旅游形象的塑造与推广，对地方旅游业发展起着至关重要的作用。韶关旅游形象的塑造和推广应实施差别化战略，在搞好受众调查的基础上，准确定位区域旅游的整体形象，并通过实施以提高服务质量为核心的“形象窗口”工程，选择适当的形象传播方式等手段，协同共创，加快韶关旅游整体形象的塑造和推广。
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| 关 键 词： | 旅游经济 韶关市 旅游形象 塑造 推广 |
| 文章编号： | 1007-5348(2002)08-0070-04 |
| 修稿时间： | 2001年11月8日 |
On the Portrayal and Popularization of Tourism Image in Shaoguan |
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| GAO Wei,zhong.On the Portrayal and Popularization of Tourism Image in Shaoguan[J].Journal of Shaoguan University(Social Science Edition),2002,23(8):70-73. |
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| Authors: | GAO Wei zhong |
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| Abstract: | The portrayal and popularization of regional tourism image is of utmost importance to the development of local tourism. As a tourism region, Shaoguan should establish and spread a unique and integral image. In order to bring about this objective in a short time, a new project to improve the image of major cities and scenic spots should be carried out, enthusiasm of every one in the region should be stimulated, and some proper patterns of spreading tourism image should be taken. |
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| Keywords: | tourism economy Shaoguan tourism image portrayal popularization |
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