| 论仿拟在新闻语体中的生存机制 |
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| 引用本文： | 徐国珍,施麟麒. 论仿拟在新闻语体中的生存机制[J]. 杭州师范学院学报(社会科学版), 2011, 0(3) |
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| 作者姓名： | 徐国珍 施麟麒 |
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| 作者单位： | 杭州师范大学人文学院;北京语言大学研究生院; |
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| 摘 要： | 当今的新闻传播中,仿拟辞格的应用频率极高。通过对仿拟辞格的特点和新闻传播过程特点的考察发现:仿拟作为一种修辞行为,其造词和修辞的两大功能恰好满足了新闻传播时效性和可读性的两大需求;满足了从传播者的编码到接受者的解码这一认知过程中的各种心理需求。正是以上两方面的因素,构成了仿拟辞格在新闻语体中重要的生存机制。
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| 关 键 词： | 仿拟 新闻传播 受众 认知 生存机制 |
A Study of the Survival Mechanism of Parody in Journalese |
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| XU Guo-zhen,SHI Lin-qi. A Study of the Survival Mechanism of Parody in Journalese[J]. Journal of Hangzhou Teachers College(Humanities and Social Sciences), 2011, 0(3) |
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| Authors: | XU Guo-zhen SHI Lin-qi |
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| Affiliation: | XU Guo-zhen1,SHI Lin-qi2 (1.School of Humanities,Hangzhou Normal University,Hangzhou 310036,China,2.Graduate School,Beijing Language and Culture University,Beijing 100083,China) |
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| Abstract: | Parody is found to be frequently used in news media today.Focusing on the feature of parody and news communication,this essay comes to a conclusion that as a rhetorical device,parody not only satisfies the demand of timeliness and readability in news communication with its word imitation capacity and rhetoric function,but also meets all the psychological needs from the encoding communicator to the decoding recipient in cognitive process.It is these two factors that work as survival mechanism of parody in jo... |
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| Keywords: | parody news communication public cognition survival mechanism |
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