| 企业如何赢得客户 |
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| 引用本文： | 刘仁生.企业如何赢得客户[J].科技情报开发与经济,2004,14(10):310-311. |
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| 作者姓名： | 刘仁生 |
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| 作者单位： | 潞安矿业集团公司 |
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| 摘 要： | 论述了企业要在激烈的市场竞争中赢得客户，提高核心竞争力，就必须关注客户的需要，建立完善的客户服务体系；同时指出，在营销过程中为了有效地与客户进行交流，还需要掌握一定的沟通技巧。
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| 关 键 词： | 客户服务 营销管理 沟通技巧 |
| 文章编号： | 1005-6033(2004)10-0310-02 |
| 修稿时间： | 2004年3月19日 |
How Enterprises to Win Clients |
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| LIU Ren-sheng.How Enterprises to Win Clients[J].Sci-Tech Information Development & Economy,2004,14(10):310-311. |
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| Authors: | LIU Ren-sheng |
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| Institution: | LIU Ren-sheng |
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| Abstract: | This paper expounds that in order to win clients and increase core c ompetitiveness in market competition, enterprises must pay attention to demands of clients and establish client service system. Meanwhile, it also points out th at we need to master some communicative skill for communion with clients in the marketing process. |
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| Keywords: | client service marketing management communicative skill |
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