Rheological and microcalorimetric studies of a model alkali‐soluble associative polymer (HASE) in nonionic surfactant solutions

Rheological experiments were carried out on a 1 wt % hydrophobically modified alkali‐soluble emulsion (HASE) solutions at pH ～ 9 in the presence of nonionic polyoxyethylene ether type surfactant (C₁₂EO₂₃). The low shear viscosity and dynamic moduli increases at c > cmc until they reach a maximum at a critical concentration, c^m of approximately 1 mM (～17 times the cmc of free surfactant) and then decrease. The dominant mechanism at cmc < c < c^m is an increase in the number of intermolecular hydrophobic junctions and a strengthening of the overall associative network structure. Above c^m, the disruption of the associative network causes a reduction in the number of junctions and strength of the overall network structure. The influence of C₁₂EO₂₃ on HASE before cmc could not be detected macroscopically by the rheological technique. However, isothermal titration calorimetry enables the determination of complex binding of surfactant to the polymer. Isothermal titration of C₁₂EO₂₃ into 0.1 wt % HASE indicates that the C₁₂EO₂₃ aggregation in water and 0.1 wt % HASE polymer solutions is entropically driven. A reduction in the critical aggregation concentration (cac) confirms the existence of polymer–surfactant interactions. The hydrophobic micellar junctions cause a decrease in the ΔH and ΔS of aggregation of the nonionic surfactant. © 2000 John Wiley & Sons, Inc. J Polym Sci B: Polym Phys 38: 2019–2032, 2000