Electromagnetically induced magnetochiral anisotropy in a resonant medium

Chirality has been extensively studied for well over a century, and its potential applications range from optics to chemistry, medicine, and biology. Ingenious experiments have been designed to measure this naturally small effect. Here we discuss the possibility of producing a medium having a large chiral effect by using the ideas of coherent control. The coherent fields resonant with appropriate transitions in atomic or molecular systems can be used to manipulate the optical properties of a medium. We demonstrate experimentally very large magnetochiral anisotropy by using electromagnetic fields in atomic Rb vapors.