浅析高校后勤社会化改革中出现的问题及其对策

高校后勤社会化改革，是我国高等教育体制改革的重要组成部分，自1999年以来，全国大部分高校进行了有益的实践和探索，取得了很多成功经验，并已推广和普及。但是，因为情况千差万别，在操作中也出现了一些问题。不同于其他市场化改革，高校后勤实体在社会化改革的过程中，必须坚持教育属性和经济属性的结合，既要处理好后勤实体同原属高校的关系，又要处理好增收盈利的经济效益和服务育人的社会效益的关系。本文将从高校后勤社会化改革实践中出现的问题和相应的对策，探讨高校后勤社会化改革的企业化和市场化的发展趋势和方向。

Research of Marketing Reformation of College Logistics

Marketing reformation of college logistics is an important part of college reformation. Since 1999, many colleges have practiced this reformation and many of the practice have succeeded and they have got much experience which has been widely learned, Because of the various conditions of different colleges, there are many problems in the practice ot the reformation. The reformation of college logistics is different from other kinds of marketing reformation. The reformation should be helpful to the education while it should be profitable. The relationship of the logistic firm and the college should be dealt properly and the relationship of the profit and the education should be dealt properly too. The challenges in marketing reformation of college logistics and the countermeasure are analyzed. Moreover, the possible methods are discussed of which will make the logistic firms more competitive and marketable.