NBA文化对当代大学生体育行为的影响

在中国,NBA已经成为家喻户晓的著名品牌,其渗透力和影响力甚至远远超过国内自创的CBA。NBA从传入至今不到30年,在中国取得巨大的成就,在我国体育史上形成一道体育、经济和文化奇观。本文采用访谈调查法、资料法、逻辑推理法对就NBA文化进入中国以后对当代大学生体育行为、消费行为、性格养成等几个方面进行研究。研究表明:NBA进入中国以后对当代大学生的体育行为、消费行为、个性的养成等产生了极大的影响,更多的当代大学生了解到了中西方体育文化的差异性。同时NBA文化的介入,换句话说,就是NBA球星进入大学生的生活中使得大学生越来越喜欢篮球体育运动,让高校篮球运动能得到更好的发展创造了契机。

NBA Culture of Contemporary College Students' Sports Behavior Influences

In China, the NBA has become the famous brand, its household penetration and influence even far more than domestic a made-up CBA. The NBA since from less than 30 years, introduced into China achieved great success in sporting history in China, forming a physical, economic and cultural wonders. By a questionnaire survey, material law, logical reasoning method to enter China it after the NBA culture of contemporary college atudents＂ sports behavior, consumer behavior, character cultivation etc research. Research shows that： the NBA after entering China to contemporary university students＂ sports activities, and consumer behavior, such as cultivation of personality greatly influenced, more contemporary college students learn about the difference between Chinese and western sports culture. Meanwhile the NBA culture intervention, in other words, the NBA star into students＂ life make students more and more like basketball sports, let the college basketball can get better development created opportunities.