基于客户价值分析的客户发展战略

市场经济的发展,使客户成为了企业最应关注的因素之一.客户关系管理为企业与客户之间的互动提供了强有力的支持.运用价值分析的方法,对客户的当前价值、潜在价值和终身价值做出定量化的分析与研究,以便企业做出更好的经营决策.企业在进行客户关系的管理时,应重视客户的一体化,找出顾客最关注的价值领域,分析企业的竞争状况和提高市场反应速度.

Customer Expanded Strategy based on Customer Value Analysis

With the development of market economy, customers become a vital factor of the enterprise's attention. Customer relationship management gives a very strong sustain between customer and enterprise. With the value analysis, the authors measure the customer current value, customer potential value, customer long value to let enterprise's decision-making easy. In the implement of CRM, enterprise should attach importance to customer-centered strategy, the key areas of value which customers focus on, the competence of environment and the feedback speed of market.