短生命周期产品供应链清仓收入共享契约研究

基于快速反应策略的适时清仓,是提高短生命周期产品供应链运营效率及加速产品更新的有效方法。考虑由一个零售商和多个配件供应商组成的两级短生命周期产品组装供应链系统,当市场需求随机变化时,建立了基于清仓收益共享的决策模型,从集中和分散控制两个角度,比较分析了有清仓收入共享和不考虑清仓收入共享下,供应链的总产量和利润的变化。理论推导和数值解分析表明,在考虑清仓收入共享下,供应链的市场供给量增加;而且,在清仓收入共享契约下,供应链利润依据成员成本比重及所分担风险率而得到合理分配,进而提升了供应链的整体协作效益。

A Dump Clearance Revenue-sharing Contract Research from Short-Life-Cycle Products Supply Chain

An in time dump clearance based on the quick response policy is an effective way in enhancing the efficiency of short-life-cycle products supply chain management and accelerating the update of products. This paper considers a two level short-life-cycle products supply chain composed by one retailer and multi-accessory supplies. It establishes a decision-making model on the dump clearance revenue when the requirement of the marketing changes. It also comparatively analyzes the change of supply chain total production and profit under the dump clearance revenue-sharing circumstance and no dump clearance revenue-sharing circumstance from concentration and distribution two aspects separately. The theory derivation and numerical solutions analysis shows that when considering the dump clearance revenue-sharing, the supply chain marketing will increase. What's more, under the contract of dump clearance revenue-sharing, the supply chain profit would be allocated according to the portion of cost as well as risk rate burdened, which promotes the cooperation benefits of the supply chain in turn.