基于改进模糊综合评判的分销商评价研究

随着制造业逐渐向买方市场转变,供应链分销管理成为企业发展的驱动力之一。分销商在该环节发挥着关键作用,选择和管理分销商的前提是对其进行科学的评价。在回顾分销商评价方法的基础上,提出了基于模糊综合评判的分销商评价模型。针对传统模糊综合评判在指标赋权方面的不足,采用组合赋权法加以改进,首先对多种指标权数计算结果进行事前检验,根据检验结果确定最佳组合方式,然后通过事后检验保证组合权数的合理性。指标权数确定后,再经过因素集与评判集的确定、单因素评判、综合评判等阶段对分销商进行评价。最后将改进方法与传统方法进行了比较分析,并以某大型家电企业为例,验证了该方法能更为合理地解决分销商评价问题。

An Improved Fuzzy Comprehensive Evaluation Based Approach for Distributor Assessment

As manufacturing is experiencing a shift from a seller's market to a buyer's market, many companies start to be driven by distribution management. Distributor selection and management play a key role in distribution channel management and the first step is evaluating distributors reasonably and effectively. Distributor evaluation problem is a classical multi-objective decision making problem. An improved approach based on fuzzy comprehensive evaluation is proposed in this paper to solve this problem. Aiming at the limits of subjective determining weights and objective determining weights methods, the index weights are worked out with the combination weighting approach which can combine objectiveness with subjectivity and improve the rationality of old fuzzy comprehensive evaluation model. First, several methods for determining weights are tested through Kendall coefficient of consistency and the result is used to choose the optimum combination weighting approach. Then fuzzy comprehensive evaluation is used to assess the distributor. Finally the comparative analysis and a case study are given to illustrate the validity of the improved approach.