| 浙江休闲体育消费与产品供给现状研究 |
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| 引用本文： | 王乔君,童莹娟. 浙江休闲体育消费与产品供给现状研究[J]. 宁波大学学报(理工版), 2005, 18(3): 396-399 |
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| 作者姓名： | 王乔君 童莹娟 |
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| 作者单位： | 宁波大学,体育学院,浙江,宁波,315211;宁波大学,体育学院,浙江,宁波,315211 |
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| 基金项目： | 浙江省休闲体育消费与产品供给机制研究（04B71）. |
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| 摘 要： | 通过问卷调查和访谈调查的方法对浙江休闲体育消费与产品供给现状进行分析研究得出：浙江省休闲体育消费有较大的潜在市场,消费结构以体育实物消费为主,引导体育场消费结构提供多样化的体育产品,成为浙江休闲体育发展的方向.
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| 关 键 词： | 休闲体育 休闲体育消费 体育产品 |
| 文章编号： | 1001-5132(2005)03-0396-04 |
| 收稿时间： | 2005-05-10 |
| 修稿时间： | 2005-05-10 |
Research on Present Situations of Zhejiang's Leisure Sport Consumption and Production Supply |
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| WANG Qiao-jun,TONG Ying-juan. Research on Present Situations of Zhejiang's Leisure Sport Consumption and Production Supply[J]. Journal of Ningbo University(Natural Science and Engineering Edition), 2005, 18(3): 396-399 |
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| Authors: | WANG Qiao-jun TONG Ying-juan |
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| Affiliation: | College of Physical Education, Ningbo University, Ningbo 315211, China |
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| Abstract: | This article conducts a comprehensive investigation on the present situation of Zhejiang's leisure sports product consumption and products supply using questionnaires and interviews.The conclusion is that it has relatively large for Zhejiang's leisure sports product consumption and products supply.It becomes an predominant trend for Zhejiang's leisure sports procucts to make consumption structure of P.E.market diversified. |
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| Keywords: | leisure sports leisure sports product consumption P.E. product |
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