| 微信营业厅助力广电运营 |
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| 引用本文： | 郭振清,张杨.微信营业厅助力广电运营[J].广播电视信息(上半月刊),2016(10):117-121. |
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| 作者姓名： | 郭振清 张杨 |
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| 作者单位： | 北京四达时代软件技术股份有限公司 |
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| 摘 要： | 社会化网络媒体高速发展，微信、微博等互联网社交媒介的崛起，为市场营销拓展了全新的传播渠道。广电运营商借助互联网平台，借鉴电信、移动以及其他商业微信公众号的经验，建设具有广电运营特色的微信营业厅，对于健全广电行业的客服体系，拓展客户支付渠道，扩大企业影响力有重要意义。
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| 关 键 词： | 微信公众号 客服体系 支付渠道 |
Wechat Business Hall Provide Help for Radio and TV Industry Development |
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| Abstract: | With the Network Media Platform rapid development,rise of WeChat and weibo .etc internet social media Provides a new transmission channel for expanding market sales.TV broadcast network operators with the help of Network Media Platform and construction experience of telecom industry&others,to construct characteristic WeChat Business Hall has important meaning to improve the customer service system level, expand customers pay channels and enterprise influence. |
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| Keywords: | Weixin Public Code Customer Service System Pay Channels |
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