A profit-maximizing supply chain network design model with demand choice flexibility |
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| Authors: | Zuo-Jun Max Shen |
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| Affiliation: | Department of Industrial Engineering & Operations Research, University of California, Berkeley, CA 94720-1777, USA |
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| Abstract: | We present a profit-maximizing supply chain design model in which a company has flexibility in determining which customers to serve. The company may lose a customer to competition if the price it charges is too high. We show the problem formulation and solution algorithm, and discuss computational results. |
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| Keywords: | Profit maximizing Supply chain network design Competition |
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