哈尔滨网民上网行为及精神状态调查--以哈尔滨商家微信营销为例

随着互联网技术的快速发展，微信已经普及到生活中的方方面面，微信能够有效地加强消息传播行为，越来越多的商家在进行在线微信营销。微信营销能快速推广品牌，与传统的发放传单的方式相比成本低而效果好，关键是要找到潜在的消费群体。本文从哈尔滨本土商家的现有微信营销模式进行调研分析，通过经典案例剖析以进行哈尔滨商家微信营销发展趋势预测，希望对其合理健康发展提供依据。

Investigation on the behavior and mental state of Internet users in Harbin--Harbin merchants micro channel marketing as an example

With therapid development of Internet technology,micro channel has been widely used in all aspects of life,micro channel can effectively strengthen the news spread,more and more businesses in the online micro channel marketing. Micro channel marketing can quickly promote the brand, and the traditional way of issuing leaflets compared to the low cost and good effect,the key is to find potential consumer groups.This article from the Harbin local businesses of the existing micro channel marketing model to research and analysis,through classic case analysis for Harbin businesses micro channel marketing development trend forecast,hope for the reasonable and healthy development,to provide a basis.