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Relating brand confusion to ad similarities and brand strengths through image data analysis and classification |
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| Authors: | Baier Daniel Frost Sarah |
| Affiliation: | 1.Chair of Innovation and Dialogue Marketing, University of Bayreuth, Universitätsstraße 30, 95447, Bayreuth, Germany ;2.Chair of Marketing and Innovation Management, Brandenburg University of Technology Cottbus-Senftenberg, Erich-Weinert-Straße 1, 03046, Cottbus, Germany ; |
| Abstract: | Advances in Data Analysis and Classification - Brand confusion occurs when a consumer is exposed to an advertisement (ad) for brand A but believes that it is for brand B. If more consumers are... |
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| 本文献已被 SpringerLink 等数据库收录！ | |