小灵通营销策略的探讨

小灵通的开发顺序是：市场定位、品牌定位、竞争战略选择、竞争策略开发、用户服务、创新。以深圳市场为例，分析了小灵通的市场营销策略：利用固网优势，开发固网与小灵通结合的业务；采取更巧妙的价格策略，而不是直接降价；应该公众渠道与企业客户渠道并重，设计出合理、高效、清晰的业务流程；不宜采用多品牌策略。要实现上述营销策略，必须根据用户的消费变化进行贴身服务。

Discussion on PHS Marketing Strategies

Developing PHS should follow an order as market positioning, brand positioning, competition strategies selection, competition strategies developing, services and creation. This article takes Shenzhen as an example to analyze PHS Marketing Strategies. The conclusions are taking advantages of fixed networks to develop combined services, adopting more skilled price strategy not depreciating directly, paying equal attention to public channels and enterprise channels, designing suitable, effective and clear service procedure, and choosing single brand strategy. To realize said Marketing Strategies, carriers should provide quickly-reacted services according to the consumption change of the users.