| 从客源市场定位谈镇江南山风景区旅游资源的开发 |
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| 引用本文： | 李文文.从客源市场定位谈镇江南山风景区旅游资源的开发[J].镇江高专学报,2010,23(3):18-19,25. |
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| 作者姓名： | 李文文 |
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| 作者单位： | [1]扬州大学旅游烹饪学院,江苏扬州225127 [2]镇江高等专科学校校长办公室,江苏镇江212003 |
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| 摘 要： | 镇江南山风景区是我国唯一位于城市中心的国家森林公园,2003年被评为国家AAAA级旅游风景区。南山风景区有丰富的自然资源和人文资源,却少受旅游者青睐,如果能从客源市场定位角度对景区进行科学合理的分类开发,镇江南山定能改变现状,成为主题鲜明、吸引力强的风景名胜区。
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| 关 键 词： | 镇江南山 客源市场 旅游 |
On development of tourist resources of Nanshan in Zhenjiang from the tourist market orientation |
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| LI Wen-wen.On development of tourist resources of Nanshan in Zhenjiang from the tourist market orientation[J].Journal of Zhenjiang College,2010,23(3):18-19,25. |
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| Authors: | LI Wen-wen |
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| Institution: | LI Wen-wen,(1.Tourism Institute of Cooking,Yangzhou University,Yangzhou 225127,China;2.The President＇s Office,Zhenjiang College,Zhenjiang 212003,China) |
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| Abstract: | Nanshan scenic spot in Zhenjiang is the only national forest park in the city center in China,which was awarded national 4A scenic spot in 2003.Nanshan scenic spot has rich natural resources and cultural resources but is less popular with tourists.From the perspective of the tourist market orientation for the development of scientific and reasonable classification,we can change the current situations of the Nanshan scenic spot to make it a famous scenic spot with dominant subject and great attraction to tourists. |
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| Keywords: | Nanshan in Zhenjiang tourist sources market tourism |
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