| 中国电信转型之路--"数字‘沃尔玛’" |
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| 引用本文： | 郑越,吕廷杰.中国电信转型之路--"数字‘沃尔玛’"[J].世界电信,2006,19(3):30-33. |
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| 作者姓名： | 郑越 吕廷杰 |
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| 作者单位： | 北京邮电大学经济管理学院 |
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| 摘 要： | 从电信业的行业特性分析入手,从“渠道为王”以及“为何为王”的角度出发,结合中国电信2005年转型探索的两项业务剖析,提出了电信转型方向,并进行简要拓展分析。认为中国电信应与类似“管道”加强合作。并适度推出自己的内容业务,摸索用户需求,培育信息商城,努力扩展“数字‘沃尔玛’”的广度与深度。
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| 关 键 词： | 数字‘沃尔玛’ 信息商城 信息管道 中国电信 |
The Conversion of China Telecom--"Digital Wal-Mart" |
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| Zheng Yue,Lu Tingjie.The Conversion of China Telecom--"Digital Wal-Mart"[J].World Telecommunications,2006,19(3):30-33. |
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| Authors: | Zheng Yue Lu Tingjie |
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| Institution: | 1. Master Candidate, School of Economics and Management, BUPT; 2. Dean and Professor, School of Economics and Management, BUPT |
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| Abstract: | This article firstly analyzes the characteristics of telecom industry. Then, in terms of "channel comes first" and the reasons, by combining with China Telecom's two conversion services in 2005, it puts forward the direction of telecom conversion and gives brief extension analysis. China Telecom should strengthen the cooperation with similar "pipe". properly put forward the content services of its own, explore user demands, cultivate information shop and try to expand the extent and depth of " Digital Wal-Mart". |
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| Keywords: | Digital Wal- Mart Information shop Information pipe China Telecom |
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