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需求依赖于货架展示量的单供应商两零售商模型与协调合同设计
引用本文:徐兵,孙刚. 需求依赖于货架展示量的单供应商两零售商模型与协调合同设计[J]. 数学的实践与认识, 2010, 40(19)
作者姓名:徐兵  孙刚
作者单位:南昌大学管理科学与工程系;
基金项目:国家自然科学基金,南昌大学中国中部经济发展研究中心重点项目
摘    要:针对一个供应商和两个竞争的零售商组成的单产品供应链,研究零售商的货架展示量和订货决策及供应链协调问题.假定产品总需求随机依赖于两个零售商的总货架展示量,给出了每个零售商的产品需求,然后分别建立了供应链的集中式决策模型和分散式决策模型,提出了协调供应链的回购加线性补贴合同和回购加货架补贴加转移支付合同,最后的算例表明了决策模型和协调合同的有效性.

关 键 词:供应链管理  Newsvendor模型  供应链协调  货架展示量

One Supplier and Two Retailers Model and Coordinative Contracts Design with a Shelf-Display-Quantity-Dependent Demand
XU Bing,SUN Gang. One Supplier and Two Retailers Model and Coordinative Contracts Design with a Shelf-Display-Quantity-Dependent Demand[J]. Mathematics in Practice and Theory, 2010, 40(19)
Authors:XU Bing  SUN Gang
Affiliation:XU Bing,SUN Gang (Department of Management Science and Engineering,Nanchang University,Jiangxi 330031,China)
Abstract:Consider a supply chain with single product consisting of one supplier and two competing retailers,retailers' shelf-display-quantity and order decisions and supply chain coordination are studied.First,each retailer's demand function is obtained under the assumption that the total demand stochastically depends on the total shelf-display-quantity of two retailers.Second,the centralized and decentralized decision models are set up respectively. Two contracts such as buy-back plus linear-subsidy and buy-back pl...
Keywords:supply chain management  Newsvendor model  supply chain coordination  shelf-display-quantity  
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