基于D-S证据理论的C2C交易风险评估模型

随着电子商务广泛展开,越来越多的用户选择C2C网上交易,但交易风险也不可忽视,对于普通用户来说,如何正确认识交易中的风险是确定选择该交易的重要依据.基于D-S证据理论的证据融合法,将C2C交易中的不确定性多级多指标评估问题转化为确定性单一总指标的风险评估问题,构建了一种比较通用的C2C交易风险评估模型.实例表明利用实践证明该方法是有效性的,可以为交易者提供参考.文中实例均来自淘宝网,但方法也适用于其它C2C交易平台,具有一定的应用价值.

Risk Evaluation Model of C2C Translation Based on D-S Evidence Theory

With the electronic commerce widely launches,more and more sellers and buyers translate online.But the transaction risk is also noticeable.It is important for normal users to know the risk correctly during these translates.Based on Dempster-Shafer's evidence theory, an evaluation used to evaluate the risk of C2C translation is proposed.It converted the uncertain multi-index multi-degree assessment problem involving the risk of C2C translation into a definite single-index evaluation problem.Finally,the case analysis shows that the method is efficient and practical for the evaluation of C2C translation risk,and may provide the reference for the sellers and buyers.