| 省级旅游市场供给环境及其评价方法研究--以山东省为例 |
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| 引用本文： | 余洁.省级旅游市场供给环境及其评价方法研究--以山东省为例[J].山东师范大学学报(自然科学版),2002,17(4):51-54. |
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| 作者姓名： | 余洁 |
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| 作者单位： | 山东师范大学旅游学系,250014,济南 |
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| 摘 要： | 旅游市场供给的内容十分丰富，其质量和效益的高低可通过对旅游市场的供给环境分析加以确定。本文在对旅游市场供给环境做简要分析的基础上，主要采用层次分析法对山东省旅游市场供给环境做出综合评价，为供给方充分利用和认识市场环境，发挥优势，寻找市场机会提供参考依据。
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| 关 键 词： | 评价方法 旅游市场 供给环境 山东 层次分析法 旅游经济学 |
A STUDY ON THE SUPPLY ENVIRONMENT OF PROVINCIAL TOURISM MARKET AND ITS ASSESS METHOD--Taking Shandong Province as An Example |
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| Yu Jie.A STUDY ON THE SUPPLY ENVIRONMENT OF PROVINCIAL TOURISM MARKET AND ITS ASSESS METHOD--Taking Shandong Province as An Example[J].Journal of Shandong Normal University(Natural Science),2002,17(4):51-54. |
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| Authors: | Yu Jie |
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| Abstract: | The content of tourism market supply is abundant,whose quality and benefit can be defined by analyzing the supply environment of tourism market.On the base of briefly analyzing the supply environment of tourism market,this paper comprehensively assesses supply environment is Shandong province tourism market by adopting SWOT and AHP,in order to provide reference for supply side to exploit fully and realize market environment,develop superiorities and seek market opportunities. |
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| Keywords: | tourism market supply environment Shandong province |
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