东莞市体育产业的现状及对策

东莞市是一个以国际加工制造业闻名的新兴城市,GDP以年均增长22%的速度持续快速健康地发展,综合经济实力已跻身全国大中城市前20名,体育产业也获得了快速的发展.本文对东莞市的体育产业作了初步的研究,分析了企业人员构成与投资规模、注册资本金与实际投资额、体育产业总产值及其效益、行业结构与营销状况,发现了其中的问题并提出了初步的对策.

The Current Situation and Strategies for Sports Industry in Dongguan

Donguan, a newly rising city is famous for its international processing and manufacturing industries. Its economy develops rapidly and soundly with an annual growth rate of 22 percent, ranking the top twenty among the cities all over China in terms of comprehensive economic capacity. In accordance with the rapid economic growth, the sports industry is also developing very fast. This thesis makes a preliminary survey on the sports industry in Dongguan. Through the analysis of the following subjects, i.e. the structure of the personnel engaged, registered capital, capital invested, actual investment volume, gross output value, the structure of the industry and marketing, the author has found out some problems still in existence and worked out some tentative strategies.