W波段64通道相控阵微系统设计与实现

相控阵微系统的主要特征是电路与天线的高度融合集成,将三维微纳集成技术和微电子技术紧密地结合在一起,切合相控阵高频化、小型化和低成本的发展需求。本文设计了一款W波段的封装天线相控阵微系统,该相控阵采用硅基三维集成的方式将T/R多功能芯片、天线阵列集成在一个微系统模块中,并详细介绍了基于硅工艺的多功能收发芯片设计和相控阵封装天线设计。给出了相控阵微系统的测试结果。该微系统具有高集成度、高性能、低成本的特点,可以为高速无线通信、高精度探测和成像等应用提供一个较优的技术路径。     

网购平台在线声誉机制作用的实证研究方法评析

在线声誉机制是网购平台重要的信号机制,是平台可持续成长的基础.从理论基础、研究假设、数据来源、变量选择、模型应用等方面,全面梳理了在线声誉机制作用的实证研究方法,包括Hedonic回归、Logit、Probit、Poisson、Tobit、截取正态回归、样本选择回归、固定效应、广义最小二乘法等模型的应用.最后展望未来相关研究及方法,并构建在线声誉机制作用的实证研究综合框架.     

To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications,perceived network size,perceptions of digital celebrities,and shopping orientations

Live-stream shopping is experiencing unprecedented growth. However, research in live-stream commerce is in its infancy. The current study integrates uses and gratifications, perceived network size, perceptions of digital celebrities, and experience-focused shopping orientation to clarify motivations for live-stream shopping. Accordingly, the current study used a questionnaire to collect data from 339 Chinese consumers and structural equation modeling to analyze data in AMOS 24. In this study, individuals were motivated by gratifications that were (1) hedonic (perceived enjoyment), (2) utilitarian (self-presentation), and (3) social (social presence and interaction). Moreover, perceived network size significantly predicted perceived enjoyment, social interaction, social presence, and utility. In addition, experience-focused shopping orientation mediated the relationships among perceived enjoyment, self-presentation, social interaction, and live-stream shopping intentions. Finally, the mediating roles of the perceptions of digital celebrities in the relationships of perceived network size with perceived utility, perceived engagement, social interaction, social presence, and self-presentation were confirmed.     

The use of mobile technology for online shopping and entertainment among older adults in Finland

Older adults are becoming an important market segment for all internet-based services, but few studies to date have considered older adults as online shoppers and users of entertainment media. Utilising the concept of life course, this article investigates the use of mobile technologies for online shopping and entertainment among consumers aged 55 to 74. The data were collected with a web-based survey completed by a panel of respondents representing Finnish television viewers (N = 322). The results reveal that consumers aged 55 to 74 use a smartphone or tablet to purchase products or services online as often as younger consumers. In contrast, listening to internet radio and watching videos or programmes online with a smartphone or tablet are most typical for younger male consumers. The results demonstrate that mobile-based online shopping is best predicted by age, higher education, and household type (children living at home), and use of entertainment media by age and gender.     

Display Method for Online Bookstore Emulating Real Bookstore by WebGL

Thanks to the spread of the Internet, opportunities to use online bookstores have been increasing in recent years. However, it is difficult for the typical customer to intuitively grasp which book sells well or which book is recommended by the shop. We have therefore developed a display system for virtual bookstores in which an image of books arranged in a bookshelf or stacked on a table is reproduced by using WebGL. Since the amount of book stock that is managed by the server side needs to be changed as orders come in from clients, we introduce a server side technology using a hypertext preprocessor(PHP).     

浅析UTM设备在信息系统中的应用

目前企业信息化系统建设过程中普遍会遇到多重信息安全问题,而传统防护设备种类繁多,类型复杂,同时也带来购买成本及后期维护成本较高的问题。文中介绍了UTM（统一威胁管理）设备作为一种新型信息安全防护设备的起源及发展,对其与传统防火墙设备的防护范围、防护安全威胁的种类等特点进行了对比分析,论证了UTM设备的独特优势,并进一步阐述了UTM设备在各种企业信息化系统建设过程中信息安全方面的合理部署使用,以及纠正了常见的认识误区,证明UTM设备是性价比高、可基本满足企业通常需要的一种新型信息安全防护多功能网关设备。     

网上购物系统的工程心理学设计因素

在影响网上购物发展的诸多因素当中,网上商店的信息结构、界面与交互方式等工程心理学因素一直是容易被人忽视而又是十分重要的因素,它是造成购物者不满意购物经验的重要因素,因为购物者要在网上商店里众多而纷杂的商品信息中寻找所要求的信息不太容易,从而难以实现网上购物,并产生较大的负面效果。并且实际应用中也缺乏必要的对网上购物系统相关工程心理学因素的系统分析与理解。本文依据工程心理学的主要原理,从用户特征、购物任务、信息环境三个方面分析可能对网上商店设计产生重要影响的主要因素,以期增进对网上购物的交互与设计的理解。     

城市购物中心不同商铺种类的租户组合优化实证研究

优化租户组合是提升购物中心租金收入的有效途径.以长三角和珠三角5个城市6家购物中心的457家商铺作为研究对象,对商铺种类的租户组合进行了实证分析.结合中国实际,将商铺种类划分为主力店、次主力店和非主力店.实证结果表明,这三大商铺种类是异质性的,主力店和次主力店租金水平显著低于非主力店.借助于租赁的规模经济,规模越大的商铺获得的租金折扣越多.商铺位置对商铺租金的影响总体较为显著,但在不同商铺种类之间差异较大.因而,有必要对这三大种类的租户进行有效组合,以实现购物中心整体的最优化运作.     

社会化媒体对品牌偏好的影响研究:基于顾客感知价值的视角

本文结合社会化媒体购物新模式的特征,依据消费者需求和行为影响理论,重构了顾客感知价值维度。在上述基础上,提出社会化媒体对品牌偏好的影响理论模型,并利用层级回归方法,对新网络购物环境下的顾客感知价值和品牌偏好间的关系进行了实证研究。研究结果表明,顾客感知社交价值、质量价值、服务价值、形象价值和利他价值正向影响品牌偏好的形成,而经济价值对品牌偏好的影响并不显著;社会化媒体信息质量在不同的感知价值与品牌偏好之间起着不同程度的调节作用。最后,结合相关结论提出了相应的营销管理建议。     

多功能NiFeAu纳米粒子的合成与表征

采用一罐纳米乳液法,以聚乙二醇-聚丙二醇-聚乙二醇(PEO-PPO-PEO)三嵌段共聚物为表面活性剂,通过还原前驱体乙酰丙酮镍、乙酰丙酮铁(Ⅱ)和醋酸金,成功制备了NiFeAu纳米粒子.采用透射电镜和X射线衍射仪分析了NiFeAu纳米粒子的形貌和结构;采用傅立叶变换红外光谱仪分析了三嵌段共聚物在NiFeAu纳米颗粒表面的覆盖情况;采用紫外-可见吸收光谱仪和振动样品磁强计测试了纳米粒子的光学和磁学特性.结果表明,三嵌段共聚物成功地结合于NiFeAu纳米颗粒表面;所制备的纳米粒子粒径分布较窄、结晶性能良好,并兼具光学和磁学特性.