绿色供应链中消费者信用支付策略研究

本文考虑了一个由单一供应商和单一电商平台组成的绿色供应链,分析了三种不同支付策略(立即支付策略、分期付款策略以及最低还款策略)对供应链成员最优决策和利润的影响。研究表明:(1)免息期敏感系数对绿色营销水平和供应链成员利润均有正向影响。(2)信用支付会使产品产生溢价现象。但在一定条件下,信用支付策略可同时提高供应链成员利润和绿色营销水平,实现经济绩效和环境绩效的双赢。(3)手续费率较高时,若信用期限系数较小,立即支付策略最优;若信用期限系数适中,分期付款策略最优;否则最低还款策略最优。手续费率较低且信用期较小时,最低还款策略最优,否则立即支付策略最优。在此基础上,针对两种信用支付模型设计了成本分担和收益共享的组合契约,实现了供应链协调。     

基于前景理论的药品质量安全监管演化博弈分析

现有药品质量安全监管的相关研究多从理性假设出发探讨政府与企业的互动机理,鲜有考虑企业质量安全意识的有限理性,导致模型对现实的解释能力不足。运用前景理论,通过价值函数和权重函数构建演化博弈的收益前景矩阵,研究了政府和药品生产企业的博弈过程,得到了影响企业质量安全意识的约束条件及因素。同时,研究了上市许可持有人质量激励、惩罚机制对药品生产企业质量安全意识的影响。研究结果表明:过度自信、风险偏好等是影响企业质量安全意识的重要因素;上市许可持有人的质量激励与惩罚能否发挥作用取决于企业的风险态度;在质量激励、惩罚条件下,上市许可持有人需加大监督或惩罚力度来改善企业的质量安全意识。     

Topography and field effects in the inner side of microvia hole using ToF‐SIMS

We have developed a simple and powerful method, which is called ‘angled sample holder method’, to characterize a topographic structured sample such as microsized via hole of ball grid array using time‐of‐flight SIMS. The diameter of via holes was 100 µm and the depth was 70 µm. To remove the shaded area by incidence primary ion beam and to extract secondary ions from the bottom of a via hole, several types of angled sample holders with compensation steering plate were applied on the basis of simulation results using SIMION code. And the analyses using angled sample holder method enabled us to characterize the bottom and side wall of a via hole in clear. Copyright © 2014 John Wiley & Sons, Ltd.     

A Banking Platform to Leverage Data Driven Marketing with Machine Learning

Payment data is one of the most valuable assets that retail banks can leverage as the major competitive advantage with respect to new entrants such as Fintech companies or giant internet companies. In marketing, the value behind data relates to the power of encoding customer preferences: the better you know your customer, the better your marketing strategy. In this paper, we present a B2B2C lead generation application based on payment transaction data within the online banking system. In this approach, the bank is an intermediary between its private customers and merchants. The bank uses its competence in Machine Learning driven marketing to build a lead generation application that helps merchants run data driven campaigns through the banking channels to reach retail customers. The bank’s retail customers trade the utility hidden in its payment transaction data for special offers and discounts offered by merchants. During the entire process banks protects the privacy of the retail customer.     

Total analysis of surface structure and properties by UHV transfer system

We have developed an ultrahigh-vacuum (UHV) complex sample preparation and analysis system, which realizes a reliable surface science analyzing various characters on an identical surface. The system contains three sample-preparation-and-characterization chambers and five analysis chambers. They are (1) an electronic-properties-characterization chamber, (2) a magnetic-properties-characterization chamber, (3) an organic-molecule chamber, (4) UHV SEM, (5) a high-energy-resolution angle-resolved photoelectron spectrometer, (6) a high-energy-resolution display-type spherical mirror analyzer, (7) a room-temperature (RT) STM, and (8) an optical-properties characterization chamber. A special sample holder is used with six electrodes on it, which enables accurate temperature measurement of a sample by connecting a thermocouple directly to the sample even if it is transferred. Four other electrodes can be used for construction of various circuits including evaporators. Some examples are shown.     

基于利率市场化的银行贷款竞争导向定价策略研究

本文着重对两个银行之间竞争导向定价策略博弈行为进行了分析，认为在利率管制条件下，银行难以运用利率杠杆在信贷市场进行有效竞争；利率市场化之后，监管者不再对利率进行约束，银行信贷竞争的广度和深度都会随之加大。因此价格竞争将是银行信贷市场竞争的常态。     

Cooperative advertising models in supply chain management: A review

This paper reviews articles on cooperative advertising, a topic which has gained substantial interest in the recent years. Thereby, we first briefly distinguish five different definitions of cooperative advertising which can be found in operations research literature. After that, we concentrate on vertical cooperative advertising, which is the most common object of investigation and is understood as a financial agreement where a manufacturer offers to pay a certain share of his retailer’s advertising expenditures. In total, we identified 58 scientific papers considering mathematical modeling of vertical cooperative advertising. These articles are then analyzed with regard to their general model setting (e.g., the underlying supply chain structure and design of the cooperative advertising program). After that, we explain the different demand and cost functions that are employed, whereupon we distinguish between static and dynamic models. The last dimension of our review is dedicated to the game-theoretic concepts which are mostly used to reflect different forms of distribution of power within the channel.     

The value of competitive information in forecasting FMCG retail product sales and the variable selection problem

Sales forecasting at the UPC level is important for retailers to manage inventory. In this paper, we propose more effective methods to forecast retail UPC sales by incorporating competitive information including prices and promotions. The impact of these competitive marketing activities on the sales of the focal product has been extensively documented. However, competitive information has been surprisingly overlooked by previous studies in forecasting UPC sales, probably because of the problem of too many competitive explanatory variables. That is, each FMCG product category typically contains a large number of UPCs and is consequently associated with a large number of competitive explanatory variables. Under such a circumstance, time series models can easily become over-fitted and thus generate poor forecasting results.     

Solutions for the storage and handling of SPINE standard pucks

Currently there is no rack system for the long‐term storage of SPINE pucks in spite of their commercial availability and heavy usage at the ESRF. The only way to store pucks is in transport dewar canisters which presents a number of limitations and drawbacks. Here a simple affordable rack for storing SPINE pucks is described, which we believe is accessible to not only synchrotrons but also both academic and industrial research laboratories.     

广告分担、价格折扣与供应链的纵向合作广告

研究了生产商和零售商的纵向合作广告问题。分别在广告分担和价格折扣策略下，探讨了双方的均衡结果和利润。当生产商的边际利润较小时，生产商的最优决策是不采取任何一种策略。当生产商的边际利润达到一定范围时，广告分担策略是双方共同的最优选择。而无论在什么样的条件内，价格折扣策略都不会使双方同时满意。为了增加双方的收益，供应链成员应该在广告上集成决策。最后给出了系统集成的可行最优解的范围和Nash讨价还价解。