北美自由贸易协定(NAFTA)对亚洲纺织及成衣工业出口及发展的影响

北美自由贸易协定(NAFTA)为冷战时期后最大的自由贸易区域。本文介绍了NAFTA产生的背景,评价了NAFTA蕴含的战略思想和理论及其在世界贸易体系的地位。在详细叙述了NAFTA有关纺织品及成衣条款,并讨论NAFTA成员国的利益平衡的基础上,分析了NAFTA对亚洲成衣工业出口与发展的影响,提出了相应的对策。     

Focus Shift in Brand Promotion in China＇s Garment Industry

After an introduction to the history of brand promotion in China, the paper points out that China＇s garment industry is undergoing the change from branding manufacturing to innovation. The shift is going along with the transition in the industry from comparative advantage to competitive advantage. After analyzing the relationship between independent innovation and brand building with the Smiling Curve, we can get the result that the key to China＇s garment industry is two-fold： brand promotion by means of independent innovation and competitive advantage in the international garment industry chain.     

The Motivate Effect of Higher Education Institutions＇ Compensation System on Faculties

Based on the questionnaire survey, this article reveals the effects of the current university compensation system on faculties in three psychological aspects, namely performance exam effect, work pressure and endurance capability. The results indicate that university faculties have a strong pursuit for self-fulfillment and successful career. Most of them love their teaching career and wish to further improve the fairness and efficiency of university management system by deepening the management systemic reform. Multi-leveled, multi-purposed and multi-modeled managing strategy of university compensation system is proved to be the main methods of improving fairness and efficiency.     

中国纺织品对OECD市场出口增长的分析——CMS分析方法应用

本文应用 CMS 法研究中国在1978—1985年期间在 OECD 纺织品(含服装与鞋类)市场的出口增长中所受产品结构、市场结构及竞争力诸因素的影响,并同南朝鲜、香港、台湾省等出口国和地区的出口增长因素作定量比较。本文还探讨了 CMS 法在应用中的问题。     

浅析沪、青两地青年女性之服饰观

在沪青两地所做的关于消费者服饰消费心理和行为的问卷调查基础上,深入比较分析了两地青年女性服饰观的异同,并根据所得结论对服装经营者如何有效开拓市场提出了针对性的建议.     

纺织品和服装消费心理学

人们的衣、食、住、行都离不开对纺织品的消费。本书从心理学的角度,重点描述了人们在消费纺织     

Type of Garment Value Chain Governance and Capacity of China Textile ＆ Garment Enterprises

The textile and garment value chain is typical buyer-driven and captive governance.Based on the results of 153 questionnaires survey of textile and garment companies around China in 2008 as well as case studies,the roles of China textile and garment enterprises in value chain were showed in this paper.The survey covers several different sectors,in which companies have different decision power,strategies and performance,to find how to take advantage of companies strengths,and gain long-term benefit enhancing...     

Decent Work and Industrial Upgrading in Global Production Network: a Case of China Apparel Industry

China apparel industry,which is deeply embedded in the global production network (GPN),faces two urgent issues,social upgrading and economic upgrading.The study of GPN places great emphasis on the two issues.Based on the survey of Ningbo apparel industry,four key components of decent work in China apparel industry are discussed.The role of buyers in promoting decent work in suppliers can't be neglected.There are significant correlations between business type and some indicators of decent work.Though the majority of the apparel firms are engaging in processing,more and more firms are involved in marketing and branding.The upgrading trajectory of China apparel industry leads to the economic and social performances.     

边际贡献法在服装投产决策中的应用

随着计划经济逐渐向社会主义市场经济过渡,服装企业的营销发生了显著的变化,而服装商品价格的随行就市,必将导致企业管理模式的变更。本文结合国有、合资服装工厂成本管理的现状,将边际贡献法应用于服装生产的盈亏分析和决策之中,提出以边际贡献率的大小,作为确定产品盈亏和是否投产的依据。这种方法尤其适用于服装多品种小批量生产,将为企业带来良好的经济效益。     

服装零售店的灯光照明和目标市场的研究

随着服装零售业的不断发展,购物点的照明设计越来越受到重视、本文就服装目标市场与照明设计的内在关系进行了初步的探讨。全文分为三部分。第一部分,从服装目标市场,服装商品、服装促销、服装价格几个方面分别讨论了服装照明的重要性和意义;第二部分,对不同细分维数下的服装照明进行了组合设计;第三部分,根据调查获得的数据,对上海的一些服装店照明情况进行了分析,提出了一些观点和建议。