How Does Headlines Capture Readers--An Analysis of Characteristics of English News Report Headlines

Since the emergence of newspaper,the headline has been the necessity of a news report.The Newspaper headline which takes the crucial part in a news report has been given the responsibility to capture readers,especially in the environment of highly intense competition of this industry.Even with the application of high technology in the news industry,the significance of the headline is enormously strengthened rather than weakened.On the one hand,the mission of the headline determines its significance.And on the other,its characteristics help to achieve the responsibility.Therefore the particular language adopted in the headline,namely "headlinese",must contain certain features which could appeal readers' attention.This paper will focus on the characteristics of the English newspaper headline and find out how it captures readers.     

浅谈中英文广告标题词汇对比

通过对中英文广告标题词汇应用对比,揭示中英文广告标题的异同点,从而为更好地翻译中英文广告标题提供语言依据。     

英语广告标题的用词艺术

讨论广告的目的以及广告标题对广告成功与否起决定性作用。标题中的用词需认真挑选 ,讲究艺术。在注重简洁明了的同时 ,也要有吸引力和感染力。     

新闻英语标题的特点及翻译浅析

新闻一般由标题、导语、主体和背景等组成。新闻可以没有导语和背景,但不能没有标题。一个好的标题,既要设法吸引读者的注意力,又要尽量"缩身"以适应有限的版面要求,英语新闻的标题必须做到简洁、准确、抢眼。本文主要就新闻英语标题的词汇、语法和修辞特点这三方面来阐述新闻英语标题的独特性,以便读者能够更好地理解和掌握新闻标题的技巧。     

谈新闻英语的阅读

新闻报道是透视世界的窗口。读懂新闻英语,对英语学习者来说尤显重要。本文从标题入手,分析新闻英语的语言特色,剖析新闻英语阅读中的重点和难点,旨在帮助读者真正掌握阅读新闻英语的技巧和方法。     

英语新闻标题的词汇特征

英语新闻与我们的生活息息相关,是学习与获得信息的良好途径。作为新闻的开头,标题是很值得去研究的。本文就英语新闻标题的词汇特征进行了分析研究,希望能给广大英语学习者提供借鉴。     

英语新闻标题的文体特征分析

本文介绍了英语新闻标题的词法及语法特点。为了增强简洁性和可读性，节省版面篇幅，新闻标题常用缩略词和短小词。在语法方面，标题英语通常采用省略简化，灵活运用时态、定语前置等手段来简缩句式。     

基于文体学视角的网络英语新闻标题特征解析

本文从文体学视角在概括了网络英语新闻报道的语篇文体特点基础上,深入分析了网络英语新闻标题的文体功能和文体特征,从而帮助网络新闻读者准确地理解英语新闻标题,把握新闻内容。     

Assessing the Europe 2020 Strategy Implementation Using Interval Entropy and Cluster Analysis for Interrelation between Two Groups of Headline Indicators

The research analyzes the progress of Member States in the implementation of Europe 2020 strategy targets and goals in 2016–2018. Multiple criteria decision-making approaches applied for this task. The set of headline indicators was divided into two logically explained groups. Interval entropy is proposed as an effective tool to make prioritization of headline indicators in separate groups. The sensitivity of the interval entropy is its advantage over classical entropy. Indicator weights were calculated by applying the WEBIRA (weight-balancing indicator ranks accordance) method. The WEBIRA method allows the best harmonization of ranking results according to different criteria groups—this is its advantage over other multiple-criteria methods. Final assessing and ranking of the 28 European Union countries (EU-28) was implemented through the α-cut approach. A k-means clustering procedure was applied to the EU-28 countries by summarizing the ranking results in 2016–2018. Investigation revealed the countries–leaders and countries–outsiders of the Europe 2020 strategy implementation process. It turned out that Sweden, Finland, Denmark, and Austria during the three-year period were the countries that exhibited the greatest progress according to two headline indicator groups’ interrelation. Cluster analysis results are mainly consistent with the EU-28 countries’ categorizations set by other authors.     

论文标题的选定

题名是揭示论主题和概括中内容的简明词语，是论的重要信息点，其特点是概念明确，层次分明，美观醒目。介绍了题名的作用、分类、选定题名的方法及注意事项。