公司品牌：成功应对五大商业挑战之道（上）

在一个政治、经济、科技、人文等各个方面都急剧变化的商业环境中，企业无时无刻不在面临着挑战。正确回应这些商业挑战，助力业务增长，构筑更高一级的品牌势能，是公司品牌管理的应有之义，也是企业化茧成蝶的必由之路。对于今天的企业来说，加速变化的商业环境使得挑战无处不在。其中，产品同质化的问题就是企业不得不面对的一个难题。很多先知先觉的企业，比如IBM、GE等优秀公司，早在上个世纪末就开始着手后产品时代的转型。     

Homogenization Theory for a Replenishing Passive Scalar Field

Homogenization theory provides a rigorous framework for calculating the effective diffusivity of a decaying passive scalar field in a turbulent or complex flow. The authors extend this framework to the case where the passive scalar fluctuations are continuously replenished by a source （and/or sink）. The basic structure of the homogenized equations carries over, but in some cases the homogenized source can involve a non-trivial coupling of the velocity field and the source. The authors derive expressions for the homogenized source term for various multiscale source structures and interpret them physically.     

全成本战

“供应链全成本管理，将是中国企业在当前和未来日益增加的成本压力下，保持成本竞争力、全球化经营的必然趋势。”韦在胜认为，当前通讯行业面临的市场环境极具竞争性，产品同质化增加，各企业生产成本基本相同，几乎没有太大的调整空间，要想在竞争中取胜，必须通过有效整合上下游的供应商、分销商以及直接客户，在供应链各环节降低产品成本，在终端市场降低产品最终价格，从而取得市场优势地位。     

建立在不同定位上的共同目标——瑞典三个国家科学园记

在上海科技园区的建设中，一直存在同质化的问题。很多园区的主要领域、服务对象是一样，这样不仅造成了资源的浪费和管理的混乱，更导致了园区之间的恶性竞争。     

潍坊市机电产品进出口情况调研及对策

机电产品的进出口在我国对外贸易中始终占有重要位置,是推动对外贸易结构调整,转变发展方式,提高外贸增长质量和效益的重要载体和推动力量。而2013年前两个季度潍坊市机电产品进出口均呈现下降趋势,对此,选取了有代表性的50家机电产品进出口企业进行了问卷调查,并对相关企业进行了实地走访,调查中发现存在诸如人力成本上升、欧美需求疲软以及该市机电产品的生产及贸易结构方面的问题,并提出了解决对策。     

如何规避直销行业发展的同质化

直销法规终于正式出炉，其中的条款对于已经在中国堂而皇之或者暗渡陈仓从事直销经营活动的公司而言，都有一种难以言状的压抑感。“中国式直销”让这些企业不得不面对立法对于自身已然运营的模式的遏制，不得不迎合着发出一些声音，也不得不按照立法要求来调整策略以期在新一轮的直销运动中胜出。     

敢问路在何方? TD-SCDMA和国产手机的未来之路

TD-SCDMA的中国式崛起 TD-SCDMA作为中国提出的第三代移动通信标准(简称3G),自1998年正式向ITU(国际电联)提交以来,已经历经了近十年的时间.其间完成了标准的专家组评估、ITU认可并发布、与3GPP(第三代伙伴项目)体系的融合、新技术特性的引入等一系列的国际标准化工作,从而使TD-SCDMA标准成为第一个由中国提出的,以我国知识产权为主的、被国际上广泛接受和认可的无线通信国际标准.     

An eigenelement method and two homogenization conditions

Under inspiration from the structure-preserving property of symplectic difference schemes for Hamiltonian systems, two homogenization conditions for a representative unit cell of the periodical composites are proposed, one condition is the equivalence of strain energy, and the other is the deformation similarity. Based on these two homogenization conditions, an eigenelement method is presented, which is characteristic of structure-preserving property. It follows from the frequency comparisons that the eigenelement method is more accurate than the stiffness average method and the compliance average method.     

Deterministic homogenization of nonlinear degenerate elliptic operators with nonstandard growth

We study the deterministic homogenization of nonlinear degenerate elliptic equations with nonstandard growth.One fundamental in this topic is to extend the classical compactness results of theΣ-convergence method to the Orlicz spaces.We also show that one can homogenize nonlinear Dirichlet problems in a general way by leaning on a simple abstract hypothesis contrary to what has been done in the determinstic homogenization theory.     

HOMOGENIZATION OF THE INCOMPRESSIBLE NAVIER-STOKES FLUID WITH OSCILLATION COEFFICIENT

We study the homogenization of the incompressible Navier-Stokes equations with periodic oscillating coefficient in a bounded non-homogeneous media. To do that, we introduce a generalized compensate compactness result and a suitable class of test function to this problem. By passing the limit, we obtain the homogenized model of this problem.