Mobile advertisements and information privacy perception amongst South African Generation Y students

Mobile advertising has given business organisations great opportunities to reach consumers and clients directly with products and services irrespective of time and location. These possibilities have made mobile advertising a strategic business plan in today’s global competitive marketing world. This trend of mobile advertising in South Africa and the extent to which it infringes on the information privacy of consumers is examined in this paper. Using 440 questionnaires administered to Generation Y students at two universities: North West University, and Vaal University of Technology, the perceptions of these Generation Y students towards information privacy with regard to mobile advertising was explored. Data analysis which included regression analysis, Pearson’s correlation analysis, reliability test and preliminary data analysis revealed that Generation Y students seemed not to be bothered about the usefulness of mobile advertising messages but were however concerned about the information privacy associated with such marketing activities. It was also revealed that the ability of Generation Y students to control the usage of their data and the frequency of exposure to mobile advertising will positively influence their perception towards mobile advertising.     

An Optimization Model to Determine Master Designs and Runs for Advertisement Printing

In this paper we consider a common optimization problem faced by a printing company while designing masters for advertisement material. A printing company may receive from various customers, advertisements for their products and services and their demand is for a specified number of copies to be printed. In a particular case, the printer receives these orders to be delivered next week from the customers, until the Thursday of a week. By Monday the printed copies have to be delivered to the customers. These advertisement items of the various customers are to be printed on large sheets of papers of specified standard sizes. The size is called a k-up if k items can be printed on one sheet. It is a given constraint that only items of the same size can be loaded on a master. This constraint results in a decomposition of the original problem of designing masters into many sub-problems, one for each size. The objective is to minimize the number of masters required while meeting the requirements of the customers. We formulate this optimization problem mathematically, discuss the computational issues and present some heuristic approaches for solving the problem.     

WLAN中基于IEEE802.11u协议的终端节能功耗管理方案

支持IEEE 802.11u标准的移动终端在无线局域网提供的网络服务覆盖范围内可自动接入无线局域网。针对IEEE 802.11u无线局域网的特点,提出了一种基于时间序列感知的PSM（S-PSM）方案。采用IEEE 802.11u标准中定义的公共广播服务（GAS）来广播传输序列信息,所有终端根据该序列信息相应地控制自身的工作状态。为了降低竞争信道的碰撞概率,引入了响应竞争窗口。当接入点（AP）中没有数据分组时,AP 广播GAS帧并激活空闲计时器。所有终端进入睡眠状态直到空闲计时器到期。仿真结果表明,与传统的PSM相比,该方案能显著降低功耗,提升终端能效。     

在位企业与进入企业的广告/价格决策分析

在广告策略与价格策略的联系中,讨论了行业内的在位企业与行业外的进入企业对广告与价格这两种竞争手段的联合运用.从数量的角度分析了在位企业与进入企业各自的价格/广告调整的幅度,以取得最优经济效益.     

数字电视DVB数据广告系统的实现

有线数字电视整转后,建立数据广告系统,通过前端播发、用户端接收的广播方式,根据机顶盒的UI设计,可以播发菜单内嵌视频广告、频道信息栏图片广告和快速频道浏览窗广告,介绍这种增值业务系统的实现方法及其优越性。     

移动互联网安全发展趋势及对策分析

在总结移动互联网的发展现状和其所面临的安全威胁的基础上,分析移动互联网安全发展趋势,并提出了保障移动互联网信息安全的建议.     

邮政广告——邮政发展的广阔领域

在分析邮政广告业务发展所具有的广阔前景的基础上 ,提出并论述了在网络优势的条件下 ,发展邮政广告的若干经营策略。     

数字电视增值业务——数字电视短消息系统

通过手机短信、Internet网页、双向机顶盒3种方式中的任意组合进行内容接入，在单向广播网络（或双向）中实现与频道内容相关的互动功能，实现广告投放者、数字电视运营者、数字电视观众的多赢。     

考虑广告投放的不对称竞争企业定价策略研究

针对非对称双寡头竞争企业中广告投放以及定价策略等问题,本文首先依据市场细分构建了统一定价和差异化定价模型;其次,以定价模型为基础,针对转化者市场是否存在偏好,构建了不同情境下的效益模型,并利用博弈论确定不同阶段的均衡结果,通过对均衡结果的分析,得出广告成本以及竞争市场的差异化程度对均衡结果的影响,最后利用数值分析验证结果的有效性。