考虑零售商销售努力的制造商入侵策略研究

渠道入侵正逐渐成为企业开拓市场,实现多渠道销售的重要策略。在考虑零售商销售努力的前提下,研究了制造商渠道入侵策略。构建了四种Stackelberg博弈模型:不入侵和无销售努力、入侵和无销售努力、不入侵和有销售努力、入侵和有销售努力。研究结果表明,线上直销渠道与线下零售渠道之间的不对称替代水平越高,越不利于制造商入侵;在制造商入侵的情况下,零售商销售努力促使制造商降低批发价格;渠道入侵成本较大且零售商销售努力投资效率高的前提下,销售努力可以有效缓解制造商入侵带来的负面影响;渠道入侵降低了零售商销售努力的动机。     

带有优惠券销售的商品利润模型及其求解

根据"满100元返x元"的优惠券的特点,建立了商场商品在保持原来定价的基础上、以商家利润最大化为目的的数学模型;同时,利用遗传算法对此模型优化求解,仿真结果说明该模型及其解法具有一定的实用价值.     

Lost-sales inventory systems with a service level criterion

Competitive retail environments are characterized by service levels and lost sales in case of excess demand. We contribute to research on lost-sales models with a service level criterion in multiple ways. First, we study the optimal replenishment policy for this type of inventory system as well as base-stock policies and (R, s, S) policies. Furthermore, we derive lower and upper bounds on the order-up-to level, and we propose efficient approximation procedures to determine the order-up-to level. The procedures find values of the inventory control variables that are close to the best (R, s, S) policy and comply to the service level restriction for most of the instances, with an average cost increase of 2.3% and 1.2% for the case without and with fixed order costs, respectively.     

服务员休假的M/M/1生产服务库存模型的性能与费用分析

研究了带有服务员休假的M/M/1生产服务库存系统.首先,利用拟生灭过程理论得到稳态概率的矩阵几何解,在此基础上,进一步得到了与本模型有关的一些性能指标和费用函数的计算公式;然后数值分析了系统参数对于相关性能指标和系统费用的影响.     

Techniques for Infrared Spectra of Corrosive Solids

Abstract

Two new pressing techniques are described for obtaining excellent infrared spectra of highly corrosive and moisture sensitive solids. The elimination of the Christiansen effect in the spectrum of the salt N₂F₃ ⁺AsF₆ ^? is demonstrated.     

Single item lot-sizing problem for a warm/cold process with immediate lost sales

We consider the dynamic lot-sizing problem with finite capacity and possible lost sales for a process that could be kept warm at a unit variable cost for the next period t + 1 only if more than a threshold value Q_t has been produced and would be cold, otherwise. Production with a cold process incurs a fixed positive setup cost, K_t and setup time, S_t, which may be positive. Setup costs and times for a warm process are negligible. We develop a dynamic programming formulation of the problem, establish theoretical results on the structure of the optimal production plan in the presence of zero and positive setup times with Wagner–Whitin-type cost structures. We also show that the solution to the dynamic lot-sizing problem with lost sales are generated from the full commitment production series improved via lost sales decisions in the presence of a warm/cold process.     

On two-echelon inventory systems with Poisson demand and lost sales

We consider a two-echelon, continuous review inventory system under Poisson demand and a one-for-one replenishment policy. Demand is lost if no items are available at the local warehouse, the central depot, or in the pipeline in between. We give a simple, fast and accurate approach to approximate the service levels in this system. In contrast to other methods, we do not need an iterative analysis scheme. Our method works very well for a broad set of cases, with deviations to simulation below 0.1% on average and below 0.36% for 95% of all test instances.     

A priori orienteering with time windows and stochastic wait times at customers

In the pharmaceutical industry, sales representatives visit doctors to inform them of their products and encourage them to become an active prescriber. On a daily basis, pharmaceutical sales representatives must decide which doctors to visit and the order to visit them. This situation motivates a problem we more generally refer to as a stochastic orienteering problem with time windows (SOPTW), in which a time window is associated with each customer and an uncertain wait time at a customer results from a queue of competing sales representatives. We develop a priori routes with the objective of maximizing expected sales. We operationalize the sales representative’s execution of the a priori route with relevant recourse actions and derive an analytical formula to compute the expected sales from an a priori tour. We tailor a variable neighborhood search heuristic to solve the problem. We demonstrate the value of modeling uncertainty by comparing the solutions to our model to solutions of a deterministic version using expected values of the associated random variables. We also compute an empirical upper bound on our solutions by solving deterministic instances corresponding to perfect information.     

All-pay auctions with pre- and post-bidding options

Motivated by the emergence of online penny or pay-to-bid auctions, in this study, we analyze the operational consequences of all-pay auctions competing with fixed list price stores. In all-pay auctions, bidders place bids, and highest bidder wins. Depending on the auction format, the winner pays either the amount of their bid or that of the second-highest bid. All losing bidders forfeit their bids, regardless of the auction format. Bidders may visit the store, both before and after bidding, and buy the item at the fixed list price. In a modified version, we consider a setting where bidders can use their sunk bid as a credit towards buying the item from the auctioneer at a fixed price (different from the list price). We characterize a symmetric equilibrium in the bidding/buying strategy and derive optimal list prices for both the seller and auctioneer to maximize expected revenue. We consider two situations: (1) one firm operating both channels (i.e. fixed list price store and all-pay auction), and (2) two competing firms, each operating one of the two channels.     

制造企业库存管理与企业绩效的实证研究——基于沪深制造类上市公司1997-2010年的面板数据

本文以国内256家沪深制造类上市公司1997-2010年的年度财务数据为样本,利用Panel Data分析方法对国内制造业库存水平的变动趋势及关键影响因素进行了实证研究。结果发现制造企业库存水平与库存比重、毛利率、公司规模和提前期显著正相关,控制相关因素后修正库存水平逐年上升,库存周转居中企业的总资产报酬率低于库存周转较慢和较快的企业,与相关研究结论不一致。本文还分行业对这一问题展开了研究,其结论能为制造企业库存管理活动提供有益建议。