A comparison of two approaches to the optimal positioning of a new product in an attribute space

This paper is concerned with the optimal positioning of a new product in an attribute space. A deterministic optimization model that relies on the axiom of choice is compared with the model byShocker/Srinivasan [1974] that incorporates a probabilistic measure of choice. Investigating the assumptions and the construction of both models, it is shown that the probability function byShocker/Srinivasan is based on a controversial assumption and incorporates a parameter that has not been given an economic explanation. Furthermore, both models are applied to complex configurations. It is demonstrated that the optimal positions for the new product resulting from the model byShocker/Srinivasan depend heavily on the parameter just mentioned and may run contrary to plausible consequences of the axiom of choice.

---

Zusammenfassung Für die optimale Gestaltung neuer Produkte, d.h. ihrer Positionierung in einem Raum von Produkteigenschaften, wird ein Modell angeboten, das auf einer deterministischen Kaufentscheidung beruht, ein anderes, das eine stochastische Kaufentscheidung unterstellt. Es wird gezeigt, daß der zuletzt genannte Modelltyp stark von der Spezifikation eines ökonomisch bisher nicht erklärten Parameters abhängt und z.T. Konsequenzen aufweist, die dem Wahlaxiom zuwider laufen, auf das das erstgenannte Modell aufbaut. Durch einen Vergleich auch komplexer Konfigurationen von Käuferbeurteilungen neuer Produkte wird gezeigt, welche Gestaltungsentscheidungen auf der Grundlage der beiden Modelle zur Optimierung einer Zielfunktion zu treffen sind.

     

On the Fourier transformation on spaces of (p,q)-multipliers

LetG denote a locally compact abelian topological group. The aim of the present paper is to prove an “intermediate” result between two well-known results ofL. Hörmander andG. I. Gaudry concerning the structure of the spaces ?_G?μ?t ^p,q (G).     

Supernovae and the Arrow of Time

Supernovae are explosions of stars and are a central problem in astrophysics. Rayleigh–Taylor (RT) and Richtmyer–Meshkov (RM) instabilities develop during the star’s explosion and lead to intense interfacial RT/RM mixing of the star materials. We handle the mathematical challenges of the RT/RM problem based on the group theory approach. We directly link the conservation laws governing RT/RM dynamics to the symmetry-based momentum model, derive the model parameters, and find the analytical solutions and characteristics of RT/RM dynamics with variable accelerations in the linear, nonlinear and mixing regimes. The theory outcomes explain the astrophysical observations and yield the design of laboratory experiments. They suggest that supernova evolution is a non-equilibrium process directed by the arrow of time.     

A rapid and selective HPLC‐UV method for the quantitation of efavirenz in plasma from patients on concurrent HIV/AIDS and tuberculosis treatments

Owing to heterogeneity in therapeutic response, efavirenz is of research and clinical interest. There is a need to quantitate it using noncostly and selective methods. A method for efavirenz quantitation in plasma containing HIV and tuberculosis drugs was developed. Chromatographic separation was carried out using a C₁₈ column. The mobile phase consisted of 0.1% formic acid and acetonitrile, and was pumped at a flow rate of 0.3 mL/min. Efavirenz and ritonavir (internal standard) were monitored at 247 nm. Plasma proteins were precipitated by centrifugation. The analysis time was 6 min. The response was linear (r = 0.9997). The accuracy ranged between 98 and 115% (intraday) and between 99 and 117% (interday). The precision ranged from 1.670 to 4.087% (intraday) and from 3.447 to 13.347% (interday). Recovery ranged from 98 to 132%. Stability ranged between 99 and 123%. The selectivity was proven by analysis of drugs used for the management of HIV/AIDS and tuberculosis. Plasma sample analysis showed an efavirenz retention time of 5.57 min and a peak plasma concentration of 2.4 µg/mL occurring at 2 h. This method is rapid and selective, and thus suitable for monitoring efavirenz in patients with HIV/AIDS alone or co‐infected with tuberculosis in a less resourced setting. Copyright © 2013 John Wiley & Sons, Ltd.     

An Experimental Study of a Flux Modulated Solid State Metathesis Reaction

A solid state metathesis (SSM) reaction was investigated with respect to the formation of rare‐earth carbodiimides, the role of the co‐produced salt (LiCl), and the eutectic flux medium (LiCl/KCl). A SSM reaction is characterized by an exothermic reaction in which a salt (often LiCl) is coproduced. When the salt melts, it can serve as a useful medium for the crystallization of a desired product. An improved crystal growth can be observed by using an eutectic flux. However, the composition of an eutectic LiCl/KCl flux is altered when LiCl is produced during the reaction. The thermal effects concerning the endothermic melting of the flux and the exothermic ingnition of the SSM reaction may compensate each other, which is not necessarily a drawback for the reaction to proceed.     

Magnetic Anisotropy of Dichlorobis(η5‐cyclopentadienyl) Complexes of Vanadium,Niobium, and Tantalum

Abstract. The magnetic behavior of the mononuclear nd¹ systems MCp₂Cl₂ (M = V⁴⁺[3d¹], Nb⁴⁺[4d¹], Ta⁴⁺[5d¹], space group P2₁/c, pseudosymmetry of the molecules C_2v) deviates from pure single ion spin magnetism on account of ligand field effect (H_lf), spin‐orbit coupling (H_so), and intermolecular spin‐spin exchange interactions (H_ex). For both VCp₂Cl₂ and NbCp₂Cl₂ excellent adaptations to the measured susceptibility data were obtained (2 K ≤ T ≤ 300 K) on the basis of spectroscopic data (lf, so) and cooperative metal–metal interactions (ex) of antiferromagnetic nature [molecular field model (mf)]. For TaCp₂Cl₂ experimental term structure data are not available. Therefore, Jørgensen's spectroscopical series (g‐factor of the central ion) was applied to extrapolate the data set for TaCp₂Cl₂. H_lf, H_so, and H_ex (antiferromagnetic) increase in the order 3d¹ → 4d¹ → 5d¹ leading, with rising atomic number of the metals, to a distinct enhancement of the magnetic anisotropy. At 4 K the μ_eff components μ_eff,y (oriented perpendicular to the cg–M–cg plane; “cg” = center of gravity of the Cp ring), μ_eff,z (oriented along the twofold pseudoaxis), and μ_eff,x are 1.73, 1.69, 1.68 (V), 1.73, 1.62, 1.59 (Nb), and 1.71, 1.59, 1.49 (Ta). While μ_eff,y is independent of T, both μ_eff,z and μ_eff,x decrease with decreasing T.