Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions

Existing research on price promotions typically investigates the effects of single-product promotions. However, brand managers often promote multiple items simultaneously to bolster the performance of a complete brand line. This paper investigates the brand performance implications of such multi-item promotions. We distinguish between two types of multi-item promotions: traditional, unconstrained multi-item promotions that grant a discount irrespective of the size or composition of the purchase set, and constrained multi-item promotions that require consumers to purchase specific quantities (self-bundling) or even predetermined combinations (fixed bundling) of promoted items. Using a normative consumer decision model, the authors analyze the relative effectiveness of these promotions in terms of unit sales and revenue impact and show that promotion performance is moderated by consumers’ preference for variety. The authors find that unconstrained multi-item promotions outperform single-item promotions, especially in markets without variety-seeking. In markets with variety seeking, unconstrained multi-item promotions are not as effective in stealing extra sales from competition because consumers prefer to spread their purchases across all items, including competitive ones. However, in those markets, self-bundling promotions are particularly effective because they force consumers to adopt larger amounts of the promoted items at the expense of competitors. Finally, in neither type of market does fixed bundling substantially improve promotion performance.     

Towards a nanoscale view of lactic acid bacteria

Probiotic bacteria have a strong potential in biomedicine owing to their ability to induce various beneficial health effects. Bacterial cell surface constituents play a key role in establishing tight interactions between probiotics and their host. Yet, little is known about the spatial organization and biophysical properties of the individual molecules. In this paper, we discuss how we have been using atomic force microscopy imaging and force spectroscopy to probe the nanoscale surface properties of gram-positive lactic acid bacteria, with an emphasis on probiotic strains. Topographic imaging has enabled us to visualize bacterial cell surface structures (peptidoglycan, teichoic acids, pili, polysaccharides) under physiological conditions and with unprecedented resolution. In parallel, single-molecule force spectroscopy has been used to localize and force probe single cell surface constituents, providing novel insights into their spatial distribution and molecular elasticity.     

Measurements of the alpha factor of a distributed-feedback quantum cascade laser by an optical feedback self-mixing technique

We demonstrate measurements of the alpha factor of a distributed-feedback quantum cascade laser (QCL) by using a newly modified self-mixing interferometric technique exploring the laser itself as the detector. We find a strong dependence of the alpha factor on the injection current, ranging from -0.44 at 120 mA to 2.29 at 180 mA, which can be attributed to the inherent physics of QCLs.     

Random walk with barriers

Restrictions to molecular motion by barriers (membranes) are ubiquitous in porous media, composite materials and biological tissues. A major challenge is to characterize the microstructure of a material or an organism nondestructively using a bulk transport measurement. Here we demonstrate how the long-range structural correlations introduced by permeable membranes give rise to distinct features of transport. We consider Brownian motion restricted by randomly placed and oriented membranes (d - 1 dimensional planes in d dimensions) and focus on the disorder-averaged diffusion propagator using a scattering approach. The renormalization group solution reveals a scaling behavior of the diffusion coefficient for large times, with a characteristically slow inverse square root time dependence for any d. Its origin lies in the strong structural fluctuations introduced by the spatially extended random restrictions, representing a novel universality class of the structural disorder. Our results agree well with Monte Carlo simulations in two dimensions. They can be used to identify permeable barriers as restrictions to transport, and to quantify their permeability and surface area.     

Chaos synchronization and spontaneous symmetry-breaking in symmetrically delay-coupled semiconductor lasers

We present experimental and numerical investigations of the dynamics of two device-identical, optically coupled semiconductor lasers exhibiting a delay in the coupling. Our results give evidence for subnanosecond coupling-induced synchronized chaotic dynamics in conjunction with a spontaneous symmetry-breaking: we find a well-defined time lag between the dynamics of the two lasers, and an asymmetric physical role of the subsystems. We demonstrate that the leading laser synchronizes its lagging counterpart, whereas the synchronized lagging laser drives the coupling-induced instabilities.     

Improvements to a surface plasmon resonance-based immunoassay for the steroid hormone progesterone

The effects of modifications to an existing protocol for a surface plasmon resonance biosensor-based inhibition immunoassay for progesterone in cow's milk with a sensitivity of 3.5 ng/mL were examined to establish if the detection limit could be further reduced to broaden the potential applications of the assay. The mean relative standard deviation of duplicate measurements was 0.62% and the high precision resulted in very low values for the lower detection limits. Hence, the standard concentrations giving 95% maximum binding [effective dose (ED 95)] were compared instead. The ED 95 was not affected within a running temperature range of 20-37 degrees C, or at a flow rate and a contact time above 20 microL/min and 90 s, respectively. Increasing both the absolute sample volume and the antibody dilution improved sensitivity. However, there was a simultaneous reduction in the working range when the assay was applied to milk due to nonspecific binding. Less antibody was associated with large decreases in the maximum binding, but because the high precision extended over a broad analytical range, an ED 95 of 0.4-0.6 ng/mL in milk and 35-60 pg/mL in HBS-EP buffer were achieved. Thus, simple procedural modifications with the same sensor chip can alter performance characteristics of the assay as required for different applications.     

Determination of flunixin and ketoprofen in milk by liquid chromatography-tandem mass spectrometry

A relatively fast, simple and very selective liquid chromatography-tandem mass spectrometry (LC-MS-MS) method for the detection of flunixin, its 5-hydroxymetabolite and ketoprofen in raw milk has been developed and validated. After a simple extraction with acetonitrile and partial evaporation of the organic phase, the extract was filtered and directly injected into the LC-MS-MS system on a Symmetry C₁₈ column. The parent ions were selected for further fragmentation with argon. The method developed was partially validated according to Commission Decision 2002/657/EC [Commission Decision 2002/657/EC implementing Council Directive 96/23/EC concerning the performance of analytical methods and the interpretation of results]. The validation parameters were linearity, specificity, repeatability, recovery and decision limit (CCα). CCα varied from 0.5 μg kg⁻¹ for flunixin and 5-hydroxyflunixin to 1 μg kg⁻¹ for ketoprofen.Holstein-Friesian cows were given either Ketofen^® or Finadyne^® via an intravenous injection at the maximum dose as written in the instructions. Cows were milked twice a day and all samples were analysed by the method described. The highest concentrations found for ketoprofen, flunixin and 5-hydroxyflunixin were 2.5, 6.7 and 590 μg l⁻¹, respectively. The concentration of 5-hydroxyflunixin declined rapidly to concentrations below the MRL value of 40 μg l⁻¹. It can be concluded that the withdrawal time proposed by the pharmaceutical companies, 12 h after the last dosing, is acceptable for both compounds.     

Criteria for handling measurement

Both handling and ride comfort play an important role in the performance of a vehicle, usually resulting in a compromised suspension. To improve this situation, a two-stage, semi-active hydro-pneumatic spring–damper system has been developed. The suspension system enables either good ride comfort for a compliant suspension or good handling when changed to a hard setting. The question that arises is, what measures can be applied to determine when a switchover between the two settings should occur. The frequency weighted mean square value of the vertical acceleration is a well-known criterion for ride comfort. For handling, several criteria have been put forward, which are to a more or lesser extent dependent on driver input. This paper considers the metrics that have been used for measuring handling and pays special attention to roll angle as a valid criterion. Results of tests performed on three different vehicles are presented. The results indicate that roll angle, lateral acceleration and yaw rate are interrelated for the tracks investigated and this is apparently also true for severe handling manoeuvres such as the double lane change. These observations suggest that roll angle is a suitable metric to measure handling and that it can be used to determine the moment of switchover if limits of acceptability are set.     

Collective atomic motion in an optical lattice formed inside a high finesse cavity

We report on collective nonlinear dynamics in an optical lattice formed inside a high finesse ring cavity in a so far unexplored regime, where the light shift per photon times the number of trapped atoms exceeds the cavity resonance linewidth. We observe bistability and self-induced squeezing oscillations resulting from the retroaction of the atoms upon the optical potential wells. We can well understand most of our observations within a simplified model assuming adiabaticity of the atomic motion. Nonadiabatic aspects of the atomic motion are reproduced by solving the complete system of coupled nonlinear equations of motion.