基于网络顾客行为意向的物流服务供应链定价策略

就一个运营网络购物的供应链,分析物流服务需求方和服务提供方的定价和服务水平决策等问题。在成本共担优化模型中考虑基于顾客购买行为意向的产品需求函数,进而分别给出非合作、准合作和完全合作模式下供应链企业决策间的关系,以及网购顾客重购概率对最优定价策略的影响。结论有:证明三种合作模式下双方最优策略的存在性及存在条件;给出最优产品定价策略和服务定价策略间的数量关系,并证明其与网购顾客行为意向有关。数值分析表明,最优定价策略随服务水平和网购顾客重购概率的变化趋势受成本共担系数的影响;较小的成本分摊系数使最优产品定价随着服务水平和网购顾客重购概率的变化幅度增大。     

不同价格模式下考虑需求波动性和差异化服务的网约车平台定价决策

针对单个平台两种品牌网约车的最优定价问题,考虑平台服务质量的差异化和市场需求波动性,分别建立动态价格、差异化价格和静态价格模式下的网约车动态服务模型,运用多元函数和泛函的条件极值求得两种品牌网约车的最优定价策略。研究发现,平台最优动态价格和差异化价格均随需求波动时长单调变化,而最优静态价格并非单调。此外,平台提高差异化服务时,两种品牌网约车的最优价格均提高,但高服务质量的网约车会有更高的提价幅度;固定佣金报酬率增大时,平台最优价格均提高,但边际损失成本较大的网约车会有更高的提价幅度。最后,通过数值仿真对不同价格模式下的平台利润进行比较和灵敏度分析,并发现平台利润在市场需求稳定时差异不大。     

OPTIMAL HARVESTING OF FOREST AGE CLASSES UNDER PRICE UNCERTAINTY AND RISK AVERSION

ABSTRACT. . We analyze optimal forest harvesting under mean reverting and random walk timber price and include multiple age classes, forest owners' consumption‐savings decisions and risk aversion. This framework generalizes existing studies that assume a single stand and risk neutrality or include ad hoc risk aversion and obtain the result that uncertainty lengthens the optimal rotation. Including planting cost implies that price stochasticity may shorten the rotation period. Under the mean reverting price process, optimal harvesting becomes more sensitive to periodic price level, as compared to the random walk case. Including risk aversion completely changes the harvesting policy in the sense that, if the forest initially consists of just one age class, it is optimal to smooth the age class structure and have more frequent cuttings from younger age classes. With risk aversion, optimal cuttings depend on price level, even under a random walk price and zero replanting and harvesting costs. In addition, harvesting decisions become dependent on subjective time preference and forest owners' wealth.     

Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount

We studied the coordination of cooperative advertisement in a manufacturer–retailer supply chain when the manufacturer offers price deductions to customers. With a price sensitive market, the expected demand with cooperative advertising and price deduction is demonstrated. When the manufacturer is a leader, we obtained the optimal national brand name investment, local advertisement and associated manufacturer’s allowance with any given price deduction. When the manufacturer offers more price deduction to customers, the retailer will increase local advertisement if the manufacturer provides the same portion of the local advertising allowance. We obtained the necessary and sufficient condition for the price deduction to ensure an increase of manufacturer’s profit, and a search procedure for determining such an optimal price deduction is provided as well. When the manufacturer and retailer are partners, we obtained the optimal national brand name investment and local advertisement. For any given price deduction, the total profit for the supply chain with cooperative scheme is always higher than that with the non-cooperative scheme. When price elasticity of demand is larger than one, the resulting closed form optimal price deduction with partnership is also obtained. To increase profits for both parties in a supply chain, we recommend that coordination in local and national cooperative advertising with a partnership relationship between manufacturer and retailer is the best solution. The bargaining results show how to share the profit gain between the manufacturer and the retailer, and determine the associated pricing and advertising policies for both parties.     

政府规制下不同市场力量主导的CLSC决策

为了研究不同市场力量主导下电器电子产品闭环供应链(CLSC)决策的差异以及政府规制对决策的影响,在政府规制和无政府规制下建立由制造商、销售商和消费者构成的闭环供应链模型,并分别在制造商和销售商主导市场的情形下,基于博弈方法求得政府最优规制工具、CLSC各成员的最优经营策略和利润以及社会福利。结果表明:无论政府规制与否,不同市场力量主导不会影响销售价、再生利用率和政府规制工具的制定,也不会影响社会福利,但会影响批发价和回收价决策以及各成员的利润,并且当制造商主导市场时批发价更高,销售商主导市场时回收价更高。制造商和销售商通常都在自己主导市场时利润最大。此外,无论市场主导力量是制造商还是销售商,政府规制都将提高批发价和销售价,且当再生利用率指标不高于制造商的最优再生利用率时,政府规制一般都有助于提高回收价以及各成员的利润。     

Price markdown scheme in a multi-echelon supply chain in a high-tech industry

This paper studies the price markdown scheme in a supply chain that consists of a supplier, a contract manufacturer (CM), and a buyer (retailer). The buyer subcontracts the production of the final product to the CM. The CM buys the components from the supplier and charges the buyer a service fee for the final product produced. The price markdown is made possible by the supplier with the development of new manufacturing technologies that reduce the production cost for the sourced component. Consequently, the buyer adjusts the retail price in order to possibly stimulate stronger demand that may benefit both the supplier and the buyer. Under this scenario, we identify the optimal discount pricing strategies, capacity reservation, and the stocking policies for the supplier and the buyer. We also investigate the optimal inventory decision for the CM to cope with the price discount by considering both demand and delivery uncertainties. Our results suggest that higher production cost accelerates the effects of higher price sensitivity on lowering the optimal capacity and stocking policies in the supply chain. The effect of mean demand error on the optimal prices is relatively marginal compared with that from price sensitivity. We also found that increasing the standard deviation of the random demand does not necessarily increase the stocking level as one would predict. The results show that delivery uncertainty plays an important role in the inventory carried beyond the price break. We discuss potential extensions for future research.     

The implications of costs, capacity, and competition on product line selection

We consider a situation in which a manufacturer has to select the product(s) to sell as well as the selling price and production quantity of each selected product. There are two substitutable products in the consideration set, where product 2 has a higher quality and reservation price than that of product 1. By considering the cannibalization effect that depends on the selling price of each product, the manufacturer needs to evaluate the profit function associated with three different product line options: sell both products or only one of the 2 products. In order to examine the impact of costs, capacity, and competition on the optimal product line selection, optimal price, and optimal production quantity analytically, we present a stylized model in this paper so that we can determine the conditions under which a particular option is optimal.     

Signaling Quality: Dynamic Price-Advertising Model

This paper extends the existing quality-signaling literature by investigating the roles of price and advertising levels as quality indicators in a dynamic framework. Considering perceived quality as a form of goodwill, we modify the well-known Nerlove-Arrow dynamic model to include price effects. In our model, price is used both as a monetary constraint and as a signal of quality, while advertising spending is used only as a signaling device, and thus purely as a dissipative expense. Utilizing optimal control, we determine optimal decision rules for a firm regarding both price and advertising over time as functions of perceived quality. The results indicate that, when prices act as monetary constraints and are reduced to increase demand, the firm should use the signaling role of advertising by increasing spending to accelerate perceived quality increases. In cases when the value of the perceived quality goes up together with the increase in the perceived quality by more than the demand, in percentage terms, the firm should increase the price (use its signaling role). At steady-state, we find that the level of optimal profit margin relative to price decreases with the elasticity of demand with respect to the brand price. However, higher elasticity of demand with respect to the firm’s perceived quality and/or a higher impact of price (advertising) lead/leads to a higher optimal profit margin (advertising spending) relative to price (revenue).     

国际原油价格波动与原油进口对GDP的影响研究

基于国际原油价格的历史数据,应用统计学的方法证明国际原油价格的波动具有马尔科夫性。视我国原油进口的价格为马尔科夫链,计算其状态转移概率。在总结我国原油进口策略的基础上,估算了在各种进口价格状态下每种策略对我国GDP造成的损失,继而建立了最优策略的线性规划模型。结果显示,即使在最优策略的情况下,国际原油价格的波动仍会每月对我国的GDP造成470.78亿元的损失。     

基于最优让步均衡协调策略的供应链差价补偿机制研究

制造商为了激励零售商订购更多数量的产品,会在产品零售价下调时提供给零售商一定的补偿,如何制定最优补偿机制是提高供应链收益的关键问题.为此,建立了两阶段销售差价补偿机制下制造商与零售商的博弈模型,分析了纳什均衡解和Stackelberg均衡解下制造商对零售商的差价补偿机制的决策行为,导出了在最优让步均衡策略下差价补偿机制...     

Optimal Execution and Block Trade Pricing: A General Framework

Abstract

In this article, we develop a general framework to study optimal execution and to price block trades. We prove existence of optimal liquidation strategies and provide regularity results for optimal strategies under very general hypotheses. We exhibit a Hamiltonian characterization for the optimal strategy that can be used for numerical approximation. We also focus on the important topic of block trade pricing and propose a methodology to give a price to financial (il)liquidity. In particular, we provide a closed-form formula for the price of a block trade when there is no time constraint to liquidate.     

Mean–variance optimal trading problem subject to stochastic dominance constraints with second order autoregressive price dynamics

The efficient modeling of execution price path of an asset to be traded is an important aspect of the optimal trading problem. In this paper an execution price path based on the second order autoregressive process is proposed. The proposed price path is a generalization of the existing first order autoregressive price path in literature. Using dynamic programming method the analytical closed form solution of unconstrained optimal trading problem under the second order autoregressive process is derived. However in order to incorporate non-negativity constraints in the problem formulation, the optimal static trading problems under second order autoregressive price process are formulated. For a risk neutral investor, the optimal static trading problem of minimizing expected execution cost subject to non-negativity constraints is formulated as a quadratic programming problem. Whereas, for a risk averse investor the variance of execution cost is considered as a measure for the timing risk, and the mean–variance problem is formulated. Moreover, the optimal static trading problem subject to stochastic dominance constraints with mean–variance static trading strategy as the reference strategy is studied. Using Static approximation method the algorithm to solve proposed optimal static trading problems is presented. With numerical illustrations conducted on simulated data and the real market data, the significance of second order autoregressive price path, and the optimal static trading problems is presented.     

公平关切下参照价格效应的绿色供应链定价策略

以制造商主导的由一个制造商和一个零售商组成的绿色供应链为研究对象,基于消费者的参照价格构造了制造商公平关切、零售商公平关切和供应链成员均公平关切三种供应链模型,给出各模型下的最优定价策略,并分析了公平关切系数与消费者的参照价格效应对最优策略的影响。研究结果表明:公平关切系数与消费者的参照价格效应改变了产品的批发价格、绿色度水平和零售价格,且对供应链各成员以及整个供应链系统都产生了影响。     

Integration of pricing and capacity allocation for perishable products

For years pricing and capacity allocation decisions in most revenue management models have been carried out independently. This article presents a comprehensive model to integrate these two decisions for perishable products. We assume that the supplier sells the same products to different micro-markets at distinct prices. Throughout the sales season, the supplier faces decisions as to which micro-markets or customer classes should be served and at what prices. We show that (i) at any time, a customer class is active (being served) if and only if the price offered is over a threshold level, but the optimal price may not be the highest one of the supplier’s choice; (ii) when the price decision is made in conjunction with inventory, it is similar to the procedure shown in pure pricing models, i.e., the optimal price comes from a subset of prices that forms a maximum increasing concave envelope; (iii) because of dynamic changes in the optimal prices, the nested-price structure does not necessarily hold in general and needs to be redefined; and (iv) the optimal pricing and capacity control policy is based on a sequence of threshold points that incorporate inventory, price and demand intensity. Numerical examples are provided.     

Dynamic lot-sizing with price changes and price-dependent holding costs

This paper proposes a new formulation of the dynamic lot-sizing problem with price changes which considers the unit inventory holding costs in a period as a function of the procurement decisions made in previous periods. In Section 1, the problem is defined and some of its fundamental properties are identified. A dynamic programming approach is developed to solve it when solutions are restricted to sequential extreme flows, and results from location theory are used to derive an O(T²) algorithm which provides a provably optimal solution of an integer linear programming formulation of the general problem. In Section 2, a heuristic is developed for the case where the inventory carrying rates and the order costs are constant, and where the item price can change once during the planning horizon. Permanent price increases, permanent price decreases and temporary price reductions are considered. In Section 3, extensive testing of the various optimal and heuristic algorithms is reported. Our results show that, in this context, the two following intuitive actions usually lead to near optimal solutions: accumulate stock at the lower price just prior to price increase and cut short on orders when a price decrease is imminent.     

Time-dependent and independent control rules for coordinated production and pricing under demand uncertainty and finite planning horizons

We address the effect of uncertainty on a manufacturer’s dynamic production and pricing decisions over a finite planning horizon. The demand for products, which depends on their price, is characterized by two stochastic processes: potential demand and customer price sensitivity. An optimal policy for coordinating production and pricing is a time-dependent feedback rule with respect to the state of the manufacturer’s inventories. We show that when the volatility of customer sensitivity to the product price is negligible, the optimal policy can be obtained analytically. Moreover, our simulations demonstrate that the volatility of stochastic customer price sensitivity does not have a strong effect on the manufacturer’s expected profit. Therefore, the solution derived for the case of customer price sensitivity with zero volatility can serve as a good approximation heuristic for the optimal policy if the true volatility of customer price sensitivity is within 40 % of its mean and the volatility of potential demand is within 25 % of its mean. Moreover, under these conditions, a simplified, time-independent control rule deteriorates expected profits by only 1.5 %.     

含有信用风险的跳扩散市场的最优组合选择

假定投资者将其财富分配在这样两种风险资产中,一种是股票,价格服从跳跃扩散过程;一种是有信用风险的债券,其价格服从复合泊松过程.在均值-方差准则下通过最优控制原理来研究投资者的最优投资策略选择问题,得到了最优投资策略及有效边界,最后通过数值例子分析了违约强度、债券预期收益率以及目标财富对最优投资策略的影响.     

国际原油价格预测的双层随机整数规划模型、算法及应用

根据国际原油价格近期数据及原油价格变化量,给出了国际原油价格改变量的状态转移概率(或频率)矩阵.依此提出以国际原油价格预测误差的期望与方差最小为最优目标,建立国际原油价格预测的双层随机整数规划,并论述该优化问题最优解的存在性, 根据约束特性构造了优化算法.同时按照国内现行成品油定价机制, 提出的优化算法,对国内成品油调价进行了预测,实证分析表明提出的模型与优化算法具有一定的预测精度和较好的实用性.     

Return Policy Model of Supply Chain Management for Single-Period Products

A return policy is one of the major issues in supply chain management, particularly for managing single-period products that are characterized with short sales period and little salvage value. The value of the buyback price is important to ensure a stable supply chain. The role of the risk attitude of the retailer and supplier is also known as an essential factor to the decision in determining a return policy. In this paper, we present the result of our investigation into this problem. The aim of our work is to develop a model to determine optimal return policies for single-period products based on uncertain market demands and in the presence of risk preferences. The impact of the wholesale price and selling price is also investigated to determine the optimal order quantities and optimal buyback price for different types of risk attitudes.     

需求中断下具零售商激励的双渠道供应链价格与生产决策

研究了由一个制造商和一个零售商所组成的两周期双渠道供应链.在第一周期需求实现之前,建立了生产量;在第二周期,基于第一周期的生产量和需求的实现确定了最优销售价格,进而确定了最优的生产量,实现了生产量的优化.通过需求中断下制造商和零售商的垂直整合,讨论了中断情形下价格和生产量对利润的影响.实证结果证实,集中式供应链的最优价格决策受零售渠道顾客偏好和市场规模变化的影响较为显著.