基于网络顾客行为意向的物流服务供应链定价策略

就一个运营网络购物的供应链,分析物流服务需求方和服务提供方的定价和服务水平决策等问题。在成本共担优化模型中考虑基于顾客购买行为意向的产品需求函数,进而分别给出非合作、准合作和完全合作模式下供应链企业决策间的关系,以及网购顾客重购概率对最优定价策略的影响。结论有:证明三种合作模式下双方最优策略的存在性及存在条件;给出最优产品定价策略和服务定价策略间的数量关系,并证明其与网购顾客行为意向有关。数值分析表明,最优定价策略随服务水平和网购顾客重购概率的变化趋势受成本共担系数的影响;较小的成本分摊系数使最优产品定价随着服务水平和网购顾客重购概率的变化幅度增大。     

考虑即时采购价格的物流服务供应链优化

物流服务市场的不确定性会影响物流服务供应链的服务水平和收益。在考虑随机即时采购价格以及基础物流提供商在正常情况和应急情况下具有不同物流能力投资成本的情形下,引入期权机制研究不确定市场环境下物流服务供应链的优化决策,以提高物流服务供应链柔性和降低市场不确定性带来的风险。构建物流服务供应链的期权契约模型,采用Stackelberg博弈理论和优化算法分析和求得物流服务集成商的最优期权采购和即时采购策略,以及基础物流提供商的最优物流能力投资策略。结果表明即时采购价格将影响基础物流提供商和物流服务集成商的决策。最后通过数值分析研究即时采购价格的不确定程度对物流服务集成商和提供商的优化策略和利润的影响。     

基于分类服务机制的可预约排队系统设计和服务定价研究

采取合理有效的服务机制和服务定价是确保服务型企业持续有效运行的重要方式,服务提供商设计合理的服务策略可以使得服务收益达到最优。本文以服务可预约的排队系统为研究背景,对服务提供商分类服务机制选择和服务定价策略进行研究。通过考虑由两种服务策略下顾客之间的平均等待时间的对比和顾客等待厌恶心理参数形成的全新顾客服务效用模型,给出服务提供商在不同服务机制下的最优服务策略以及顾客市场规模对其服务策略选择的影响。研究表明,当预约顾客的市场规模相对较小时,服务提供商可以采取分类服务机制,即同时服务预约顾客和未预约顾客以增加服务收益,反之亦然。此外,预约顾客等待厌恶程度能够显著增大服务提供商的服务定价。     

电信运营商双寡头定价机制设计

电信市场存在运营商之间的竞争关系,运营商针对异质性消费者的定价机制设计更是直接影响其利润的实现,本文利用机制设计方法,分析了电信运营商的双寡头垄断定价策略,研究发现:(1)运营商的核心利润来源于低类型消费者的总剩余。低类型消费者的消费扭曲来源于运营商提供给高类型消费者过高的信息成本。要想改善低类型消费者的不满和消费扭曲,需要降低对高类型消费者的优惠幅度。(2)电信运营商的最优定价随竞争对手的价格同向变动。(3)电信运营商最优定价与消费者对该运营商的服务体验成正比,与消费者对竞争对手运营商的服务体验成反比。所以,运营商应当不断优化自己网络的服务质量,提高消费者的服务体验,进而才能有涨价的空间。     

Establishing delivery guarantee policies

Delivery reliability has emerged as a key competitive factor in a variety of service and manufacturing industries. Thus, many firms are adopting the use of delivery-time guarantees as part of their market positioning strategy. This research generalizes existing blanket delivery-time guarantee models on several fronts—by drawing on concepts from other fields and by relaxing simplifying assumptions—to provide a comprehensive and practical model. Some analytic results are provided, and numeric experimentation is conducted to provide further insight into the problem. The effects of service improvements, process improvements, and system congestion are analyzed. The results indicate that pricing policies are less critical than previously thought when the payment made for late delivery is included as part of the delivery-time guarantee policy.     

考虑云安全风险的个人云存储服务最优定价策略

针对现有个人云存储服务纷纷关闭的现象,如何根据不同市场时期和云用户特征,制定合理的定价策略已成为个人云存储服务商面临的挑战性问题。本文在考虑云安全风险,云用户感知价值及弹性成本对个人云存储服务定价的影响,建立了基于云安全风险的两阶段定价模型,给出了免费试用时长确定下的最优决策及免费试用时长不确定下的最优免费试用时长及最优价格。借助数值分析,进一步研究了云安全风险系数,云用户感知价值,云安全运营成本系数对最优免费时长,最优利润的影响,结果表明,当云安全风险系数适中时,个人云存储供应商(PCSP)采取两阶段定价策略。另外,最优利润随着云安全风险系数,免费试用时长,单位安全运营成本的增加先增加后减少。     

TPL介入的产运销供应链联盟决策及运作效率评价

在生产商批发价格为内生变量且TPL物流服务水平影响零售商市场需求的情形下,研究了整体联盟、分散决策、产运联盟和运销联盟四种模式下产运销供应链系统内各决策主体的决策行为以及系统的运作效率。分别构建了各决策模式下的数学模型,并证明了系统最优解或博弈均衡解的存在性和唯一性。通过对上述四种模式下的运算结果进行两两比较,发现:较之整体联盟,其他三种决策模式下系统利润均出现损失;其他三种模式下的最优订购量、物流服务水平和二者的比值大小均取决于某些特定的条件,这导致TPL介入的供应链内部联盟并非一定能使系统整体运作效率获得提高。进一步通过数值算例对零售价格和可变物流服务成本进行了灵敏度分析,发现在大多数情形下,运销联盟模式下的系统运作效率是上述三种决策模式中最高的。     

随机需求下物流服务供应链订购策略研究

针对由单个物流服务提供商和集成商组成的物流服务供应链,基于集中化模式、纳什博弈模式和Stackelberg博弈模式三种典型模式,考虑市场需求随机且受服务质量缺陷承诺水平的影响,探讨物流服务供应链的订购与质量缺陷承诺策略问题。通过分析发现:物流服务质量缺陷承诺水平随着市场需求弹性系数的增加而递减,但其受物流服务集成商观测水平的影响却因合作模式不同而变化不一致;集中化模式下的物流服务订购量随着物流服务集成商观测水平或市场需求弹性系数的增大而递减,但在其他两种合作模式下物流服务订购量随着物流服务集成商观测水平或市场需求弹性系数的增加而增加;在三种模式下,物流服务供应链的整体利润随着市场需求弹性系数的增加而递减,但其受物流服务集成商观测水平的影响却因合作模式不同而变化不一致。     

存在空箱调运的非对称运输市场定价策略研究

考虑空箱调运成本,本文对垄断和双寡头市场分别研究运输企业在两条相向路径上的定价问题。对于垄断市场,建立了运输企业最优定价策略,并刻画出无空箱调运的潜在需求不平衡区间。对于双寡头市场,考虑同一路径上不同企业潜在运输需求不等的现实情境,求解了非对称企业的伯川德纳什均衡,给出最优定价策略。研究发现,无空箱调运并不意味着较高利润,运输企业没有必要刻意消除空箱调运现象。另外,增加单位载货运输成本和竞争强度会降低企业利润,而提升单位空箱重置成本、价格敏感度和市场不对称程度都会增大企业利润。     

Pricing of full-service repair contracts

Full-service repair contracts are becoming increasingly popular, especially as an add-on to leasing contracts for technical investment products. This paper presents a model for pricing full-service repair contracts in the presence of risk-averse customers. The model identifies the optimal portfolio of full-service contracts and on-call service agreements to be offered by the service provider. The optimal full-service price is established, with failure arrivals being modeled as Poisson events and the cost of individual failures being stochastic. An existing on-call service business represents the price benchmark. The model is readily applicable for any service provider for small investment products such as special-purpose trucks or printing equipment.     

Service capacity procurement of logistics service supply chain with demand updating and loss-averse preference

This paper studies the impacts of loss-averse preference on the service capacity procurement decisions with demand updating in a logistics service supply chain, which consists of one logistics service integrator and one functional logistics service provider. It starts from a basic two-stage Stackelberg game model, then, extends to three scenarios where either the integrator or the provider or neither of them has loss-averse preference. The impact of loss-averse preference on the decisions of supply chain members is discussed by comparing the four models. Our results reveal, first, the loss-averse preferences do not always affect the decisions of supply chain members. If certain conditions are satisfied, the logistics service integrator can benefit from its loss-averse preference. Second, the increased service level can affect the logistics service integrator's procurement strategy and the functional logistics service provider's pricing strategy. This effect is only related to the loss-averse preference of the functional logistics service provider. Last, under certain conditions, the total service capacity decreases with the increased service level, regardless of whether or not the supply chain members have loss-averse preferences.     

基于实物期权的物流企业能力外购策略

探讨物流企业面临客户需求以及市场物流能力价格的双重不确定环境,物流企业的能力外购策略。通过引入实物期权的思想,构建物流企业能力外购模型,寻找使物流企业期望收益最大的能力预定量。分析表明,最优预定量随着期权价格和期权执行价格的增加而减小。最后,通过算例分析进一步探讨不同期权执行价格对物流企业最优外购策略选择的影响。     

Logistics cost sharing in supply chains involving a third-party logistics provider

In many cases, end customers are sensitive to a product’s logistics service level which is provided by a third-party logistics (3PL) provider, therefore, the continuous improvement of the logistics service is imperative and valuable. However, the problem is that improving the logistics service benefits all of them, but is costly to only the 3PL provider. The 3PL provider is not willing to do this. Sharing the logistics cost is one solution to this problem. This study investigates cost sharing in two kinds of supply chains, i.e., one manufacturer-one 3PL provider-one retailer supply chain and two manufacturers-one 3PL provider-one retailer supply chain. Two types of cost sharing mechanisms, i.e., decentralized cost sharing mechanisms and centralized cost sharing mechanisms, are explored. Decentralized cost sharing mechanisms are proposed as contracts that chain members separately decide their cost sharing portions to optimize their own profits, ignoring the collective impacts of their decisions on the channel as a whole. Centralized cost sharing mechanisms are in the situation that chain members negotiate their cost sharing portions so that their profits are the shares of the entire supply chain’s profit, implying that the supply chain is coordinated perfectly. This study aims to analyse how cost sharing mechanisms affect supply chain performance and under what conditions chain members are willing to engage in cost sharing mechanisms. Conditions necessary for cost sharing mechanisms to achieve win-win outcomes are identified.     

考虑平台竞争的众包物流社会配送服务最优定价策略

基于互联网的众包物流服务平台共享社会闲置人力资源,为电子商务O2O提供最后一公里配送服务。通过配送服务的动态定价来调控众包物流的社会配送供应能力,成为优化众包物流平台运营的重要手段。在众包物流平台激烈的竞争环境下,考虑到众包物流社会化配送供应能力的不确定性,采用动态优化理论,建立平台价格竞争下众包物流社会配送服务最优定价模型。运用汉密尔顿函数求解社会配送服务最优价格,研究众包物流社会配送服务供应能力随着价格变化的规律,进一步,分析众包物流平台竞争对最优价格变化规律的影响。数值仿真结果表明,众包物流社会配送服务价格增长率随着平台竞争的加剧而增加,可以有效调控众包物流服务的供应与需求平衡,优化众包物流平台的期望收益。     

Incentive based energy market design

Current energy market designs and pricing schemes fail to give investors the appropriate market signals. In particular, energy prices are not high enough to attract investors to build new or maintain existing power capacity. In this paper we propose a method to compute second-best Pareto optimal equilibrium prices for any market exhibiting non-convexities and, based on this result, an energy market design able to restore the correct energy price signals for supply investors.     

Pricing peer-produced services: Quality,capacity, and competition issues

Peer production has played an important role in the economics of Web 2.0 related services in which user participation and contribution become the main driving dynamics. However, the quality of peer-produced services is uncertain because of inherently decentralized and heterogeneous participants. In the paper, utilizing reliability and game theoretic models, we develop a QoS measure and pricing schemes for this emerging type of service under various market structures. Our results suggest that a monopolistic platform provider has no incentive to offer multiple quality classes of service. Two competing platform providers may offer identical service contracts but still receive non-negative profit. If they offer heterogeneous service contracts, the provider with the lower quality service may provide higher quality than he advertises. This research contributes to the literature with a number of unique and interesting implications for the issues of service contract design, capacity planning, and market interactions for operations of community-based or peer-produced services.     

Optimal static pricing for a service facility with holding costs

We study a service facility modelled as a single-server queueing system with Poisson arrivals and limited or unlimited buffer size. In systems with unlimited buffer size, the service times have general distributions, whereas in finite buffered systems service times are exponentially distributed. Arriving customers enter if there is room in the facility and if they are willing to pay the posted price. The same price is charged to all customers at all times (static pricing). The service provider is charged a holding cost proportional to the time that the customers spend in the system. We demonstrate that there is a unique optimal price that maximizes the long-run average profit per unit time. We also investigate how optimal prices vary as system parameters change. Finally, we consider buffer size as an additional decision variable and show that there is an optimal buffer size level that maximizes profit.     

Stochastic optimization on social networks with application to service pricing

In this paper we develop a combined simulation and optimization approach for solving difficult decision problems on complex dynamic networks. For a specific reference problem we consider a telecommunication service provider who offers a telecommunication service to a market with network effects. More particularly, the service consumption of an individual user depends on both idiosyncratic characteristics and the popularity of this service among the customer’s immediate neighborhood. Both the social network and the individual user preferences are largely heterogeneous and changing over time. In addition the service provider’s decisions are made in absence of perfect knowledge about user preferences. The service provider pursues the strategy of stimulating the demand by offering differentiated prices to the customers. For finding the optimal pricing we apply a stochastic quasi-gradient algorithm that is integrated with a simulation model that drives the evolution of the network and user preferences over time. We show that exploiting the social network structure and implementing differentiated pricing can substantially increase the revenues of a service provider operating on a social network. More generally, we show that stochastic gradient methods represent a powerful methodology for the optimization of decisions in social networks.     

双模式交通网络中的ATIS信息定价研究

先进的出行者信息系统(ATIS)是一种服务商品,已有的研究多从提高市场占有率的角度对单模式交通网络中的ATIS进行信息定价。多模式交通网络中影响ATIS市场占有率的因素众多,而且ATIS的提供成本往往与信息质量和使用规模同时相关。因此,信息定价问题应从ATIS服务提供商利润最大化的角度进行研究。本文把ATIS信息的单次使用费用和ATIS的信息质量同时作为决策变量,将双模式路网中ATIS的定价问题描述为一个双层规划模型。其中,混合用户均衡模型为下层模型,收益模型为上层模型。然后,基于上海市虹口区的路网数据,对下层模型进行了数值分析,并讨论了相关经济效益问题。此外,本文提出了求解下层模型的MSAF算法,并进一步嵌套了粒子群(PSO)算法,最终得到ATIS服务提供商的最优ATIS信息定价和信息质量提供方案。     

基于电子优惠券投放和服务创新的线上线下渠道竞争分析

基于豪泰林模型分析具有渠道偏好的线上网络渠道和线下实体渠道市场竞争格局及其博弈关系,构建线上网络渠道投放电子优惠券、线下实体渠道服务创新的渠道竞争模型,剖析优惠券和服务创新对市场份额、定价及利润的影响,并给出具有市场进入时序的渠道退出边界。研究发现:市场缺额情形凭借高价获得较小市场份额下的较高利润,而市场重叠情形的低价策略在较大市场份额下获得较小利润。当服务创新足以支撑实体渠道要价时,其可获得较高利润,守住混合偏好市场;投放电子优惠券的让价方式可增大网络渠道的调价空间,且存在最优电子优惠券面值使网络渠道获得期望收益,夺得混合偏好市场。