Assortment optimization with repeated exposures and product-dependent patience cost

In this paper, we study the assortment optimization problem faced by many online retailers such as Amazon. We develop a cascade multinomial logit model, based on the classic multinomial logit model, to capture the consumers' purchasing behavior across multiple stages. Unlike most of existing studies, our model allows for repeated exposures of a product. In addition, each consumer has a patience budget that is sampled from a known distribution and each product is associated with a patience cost, which is the required amount of the cognitive efforts on browsing that product. We propose an approximation solution to the assortment optimization problem under cascade multinomial logit model.     

Assortment optimization under the multinomial logit model with product synergies

In synergistic assortment optimization, a product’s attractiveness changes as a function of which other products are offered. We represent synergy structure graphically. Vertices denote products. An edge denotes synergy between two products, which increases their attractiveness when both are offered. Finding an assortment to maximize retailer’s expected profit is NP-hard in general. We present efficient algorithms when the graph is a path, a tree, or has low treewidth. We give a linear program to recover the optimal assortment for paths.     

Product line selection and pricing under a share-of-surplus choice model

Product line selection and pricing decisions are critical to the profitability of many firms, particularly in today’s competitive business environment in which providers of goods and services are offering a broad array of products to satisfy customer needs.We address the problem of selecting a set of products to offer and their prices when customers select among the offered products according to a share-of-surplus choice model. A customer’s surplus is defined as the difference between his utility (willingness to pay) and the price of the product. Under the share-of-surplus model, the fraction of a customer segment that selects a product is defined as the ratio of the segment’s surplus from this particular product to the segment’s total surplus across all offered products with positive surplus for that segment.We develop a heuristic procedure for this non-concave, mixed-integer optimization problem. The procedure utilizes simulated annealing to handle the binary product selection variables, and a steepest-ascent-style procedure that relies on certain structural properties of the objective function to handle the non-concave, continuous portion of the problem involving the prices. We also develop a variant of our procedure to handle uncertainty in customer utilities. In computational studies, our basic procedures perform extremely well, producing solutions whose objective values are within about 5% of those obtained via enumerative methods. Our procedure to handle uncertain utilities also performs well, producing solutions with expected profit values that are roughly 10% higher than the corresponding expected profits from solutions obtained under the assumption of deterministic utilities.     

Robust assortment optimization using worst-case CVaR under the multinomial logit model

We consider robust assortment optimization problems with partial distributional information of parameters in the multinomial logit choice model. The objective is to find an assortment that maximizes a revenue target using a distributionally robust chance constraint, which can be approximated by the worst-case Conditional Value-at-Risk. We show that our problems are equivalent to robust assortment optimization problems over special uncertainty sets of parameters, implying the optimality of revenue-ordered assortments under certain conditions.     

Design of trees in the hose model: The balanced case

In the hose model we are given upper bounds on the amount of traffic entering/leaving a node. We show that when , designing a minimum cost tree network is easy and the cost of an optimal tree reservation is within a factor of three of the cost of any reservation.     

A note on the precedence-constrained class sequencing problem

We give a short proof of a result of Tovey [Non-approximability of precedence-constrained sequencing to minimize setups, Discrete Appl. Math. 134:351-360, 2004] on the inapproximability of a scheduling problem known as precedence-constrained class sequencing. In addition, we present an approximation algorithm with performance guarantee (c+1)/2, where c is the number of colors. This improves upon Tovey's c-approximation.     

The simplified partial digest problem: Approximation and a graph-theoretic model

The goal of the simplified partial digest problem (SPDP) is motivated by the reconstruction of the linear structure of a DNA chain with respect to a given nucleotide pattern, based on the multiset of distances between the adjacent patterns (interpoint distances) and the multiset of distances between each pattern and the two unlabeled endpoints of the DNA chain (end distances). We consider optimization versions of the problem, called SPDP-Min and SPDP-Max. The aim of SPDP-Min (SPDP-Max) is to find a DNA linear structure with the same multiset of end distances and the minimum (maximum) number of incorrect (correct) interpoint distances. Results are presented on the worst-case efficiency of approximation algorithms for these problems. We suggest a graph-theoretic model for SPDP-Min and SPDP-Max, which can be used to reduce the search space for an optimal solution in either of these problems. We also present heuristic polynomial time algorithms based on this model. In computational experiments with randomly generated and real-life input data, our best algorithm delivered an optimal solution in 100% of the instances for a number of restriction sites not greater than 50.     

Establishing wireless conference calls under delay constraints

A prevailing feature of mobile telephony systems is that the cell where a mobile user is located may be unknown. Therefore, when the system is to establish a call between users, it may need to search, or page, all the cells that it suspects the users are located in, to find the cells where the users currently reside. The search consumes expensive wireless links and so it is desirable to develop search techniques that page as few cells as possible.We consider cellular systems with c cells and m mobile users roaming among the cells. The location of the users is uncertain as given by m probability distribution vectors. Whenever the system needs to find specific users, it conducts a search operation lasting some number of rounds (the delay constraint). In each round, the system may check an arbitrary subset of cells to see which users are located there. In this setting the problem of finding one user with minimum expected number of cells searched is known to be solved optimally in polynomial time.In this paper we address the problem of finding several users with the same optimization goal. This task is motivated by the problem of establishing a conference call between mobile users. We first show that the problem is NP-hard. Then we prove that a natural heuristic is an e/(e−1)-approximation solution.     

Product line selection and pricing analysis: Impact of genetic relaxations

A model for the product line selection and pricing problem (PLSP) is presented andthree solution procedures based on a genetic algorithm are developed to analyze the results based on consumer preference patterns. Since the PLSP model is nonlinear and integer, two of the solution procedures use genetic encoding to “relax” the NP hard model. The relaxations result in linear integer and shortest path models for the fitness evaluation which are solved using branch and bound and labeling algorithms, respectively. Performance of the quality of solutions generated by the procedures is evaluated for various problem sizes and customer preference structures. The results show that the genetic relaxations provide efficient and effective solution methodologies for the problem, when compared to the pure artificial intelligence technique of genetic search. The impact of the preference structure on the product line and the managerial implications of the solution characteristics generated by the genetic relaxations are also discussed. The models can be used to explicitly consider tradeoffs between marketing and operations concerns in designing a product line.     

Scheduling problems in master-slave model

We consider scheduling problems in the master slave model, which was introduced by Sahni in 1996. The goal is to minimize the makespan and the total completion time. It has been shown that the problem of minimizing makespan is NP-hard. Sahni and Vairaktarakis developed some approximation algorithms to generate schedules whose makespan is at most constant times the optimal. In this paper, we show that the problem of minimizing total completion time is NP-hard in the strong sense. Then we develop algorithms to generate schedules whose total completion time and makespan are both bounded by some constants times their optimal values. Research supported in part by the National Science Foundation through grant DMI-0300156.     

Optimal bundle pricing with monotonicity constraint

We consider the problem of pricing (digital) items in order to maximize the revenue obtainable from a set of bidders. We suggest a natural monotonicity constraint on bundle prices, show that the problem remains NP-hard, and we derive a PTAS. We also briefly discuss the highway pricing problem.     

Strongly polynomial-time approximation for a class of bicriteria problems

Consider the following problem: given a ground set and two minimization objectives of the same type find a subset from a given subset-class that minimizes the first objective subject to a budget constraint on the second objective. Using Megiddo's parametric method we improve an earlier weakly polynomial time algorithm.     

A 2-approximation for minmax regret problems via a mid-point scenario optimal solution

In this note, a 2-approximation method for minmax regret optimization problems is developed which extends the work of Kasperski and Zielinski [A. Kasperski, P. Zielinski, An approximation algorithm for interval data minmax regret combinatorial optimization problems, Information Processing Letters 97 (2006) 177-180] from finite to compact constraint sets.