Analysis of supply chains with quantity based fixed incentives

This paper examines the use of quantity based fixed incentives to coordinate inventory decisions in a decentralized supply chain. We consider a two stage supply chain of autonomous supplier and distributor and prove that the optimal ordering policy for the newsvendor distributor under fixed incentives is an (s,S)$(s\text{,}S)$ type policy. We further show that external and internal quantity based incentives can restore channel coordination in single period and channel members can benefit through arbitrary splitting of the resulting additional chain profit. The single period results are extended to multiple periods and the impact of fixed incentives on the distributor’s optimal stocking policy and channel efficiency are examined under three different multi-period supplier strategies. Numerical examples are used to compare the multi-period strategies and to provide additional managerial insights. The results show that contrary to common belief, incentive plans developed and maintained based only on current inventory data perform poorly in long term and that such incentive plans must be periodically updated to enhance their efficiency. Furthermore, we show that high level of incentives designed to push too much inventory downstream of the supply chain can actually reduce the chain’s efficiency.     

Consumer environmental awareness and competition in two-stage supply chains

This paper focuses on the impact of competition and consumers’ environmental awareness on key supply chain players. We consider both the production competition between partially substitutable products made by different manufacturers, and the competition between retail stores. We use two-stage Stackelberg game models to investigate the dynamics between the supply chain players given three supply chain network structures. We find that as consumers’ environmental awareness increases, retailers and manufacturers with superior eco-friendly operations will benefit; while the profitability of the inferior eco-friendly firm will tend to increase if the production competition level is low, and will tend to decrease if the production competition level is high. In addition, higher levels of retail competition may make manufacturers with inferior eco-friendly operations more likely to benefit from the increase of consumers’ environmental awareness. Moreover, as production competition intensifies, the profits of the retailers will always increase, while the profits of the manufacturers with inferior eco-friendly operations will always decrease. The profitability of the manufacturers with superior eco-friendly operations will also tend to decrease, unless consumers’ environmental awareness is high and the superior manufacturer has a significant cost advantage related to product environmental improvement.     

Coordination of supply chains by option contracts: A cooperative game theory approach

Manufacturer–retailer supply chains commonly adopt a wholesale price mechanism. This mechanism, however, has often led manufacturers and retailers to situations of conflicts of interest. For example, due to uncertain market demand, retailers prefer to order flexibly from manufacturers so as to avoid incurring inventory costs and to be able to respond flexibly to market changes. Manufacturers, on the other hand, prefer retailers to place full orders as early as possible so that they can hedge against the risks of over- and under-production. Such conflicts between retailers and manufacturers can result in an inefficient supply chain. Motivated by this problem, we take a cooperative game approach in this paper to consider the coordination issue in a manufacturer–retailer supply chain using option contracts. Using the wholesale price mechanism as a benchmark, we develop an option contract model. Our study demonstrates that, compared with the benchmark based on the wholesale price mechanism, option contracts can coordinate the supply chain and achieve Pareto-improvement. We also discuss scenarios in which option contracts are selected according to individual supply chain members’ risk preferences and negotiating powers.     

Bundling decisions in supply chains

Firms often sell products in bundles to extract consumer surplus. While most bundling decisions studied in the literature are geared to integrated firms, we examine a decentralized supply chain where the suppliers retain decision rights. Using a generic distribution of customers’ reservation price we establish equilibrium solutions for three different bundling scenarios in a supply chain, and generate interesting insights for distributions with specific forms. We find that (i) in supply chain bundling the retailer’s margin equals the margin of each independent supplier, and it equals the combined margin when the suppliers are in a coalition, (ii) when the suppliers form a coalition to bundle their products the bundling gain in the supply chain is higher and retail price is lower than when the retailer bundles the products, (iii) the supply chain has more to gain from bundling relative to an integrated firm, (iv) the first-best supply chain bundling remains viable over a larger set of parameter values than those in the case of the integrated firm, (v) supplier led bundling is preferable to separate sales over a wider range of parameter values than if the retailer led the bundling, and (vi) if the reservation prices are uniformly distributed bundling can be profitable when the variable costs are low and valuations of the products are not significantly different from one another. For normally distributed reservation prices, we show that the bundling set is larger and the bundling gain is higher than that for a uniform distribution.     

Option and forward contracting with asymmetric information: Valuation issues in supply chains

We investigate the role of forward commitments and option contracts between a seller (supplier) and a buyer (retailer) in the presence of asymmetric information. In our case, both parties face price and demand uncertainty but the retailer, being closer to the market, has additional information about the true demand and price. The supplier, aware of this asymmetry, and acting as a Stackelberg leader, designs a contracting arrangement that best meet his interest. We contrast the role of forward and option contracts in this environment and identify cases where combinations of the two are dominant. Finally, we investigate how alternative contracting arrangements alter the expected value of obtaining information that eliminates asymmetric information.     

Preferences for contractual forms in supply chains

The supply chain contracting literature has focused on incentive contracts designed to align supply chain members’ individual interests. A key finding of this literature is that members’ preferences for contractual forms are often at odds: the upstream supplier prefers relatively complex contracts that can coordinate the supply chain; however, the downstream retailer prefers a wholesale price-only contract because it leaves more surplus (than does a coordinating contract), which the retailer can capture. This paper addresses the following question: Under what circumstances do suppliers and retailers prefer the same contractual form? We study supply chain members’ preferences for contractual forms under three different competitive settings in which multiple supply chains compete to sell substitutable products in the same market. Our analysis suggests that both upstream and downstream sides of the supply chain may prefer the same “quantity discount” contract, which would eliminate the conflicts of interest that otherwise typify contracting situations. More interesting still is that both sides may also prefer the wholesale price-only contract; this finding provides a theoretical explanation for why that inefficient (but simple) contract is widely adopted in supply chain transactions.     

Retail price markup commitment in decentralized supply chains

We investigate the operational decisions and resulting profits for a supply chain facing price-dependent demand under a policy where there is an ex-ante commitment made on the retail price markup. We obtain closed-form solutions for this policy under the assumption of a multiplicative demand function and we analytically compare its performance with that of a traditional price-only policy. We compare these results to results obtained when demand follows a linear additive form. These formulations are shown to be qualitatively different as the manufacturer’s wholesale pricing decision is independent of the retail price markup commitment in the multiplicative case, but not when demand is linear additive. We demonstrate that the ex-ante commitment can lead to Pareto-improving solutions under linear additive demand, but not under the multiplicative demand function. We also consider the effect of pricing power in the supply chain by varying who determines the retail price markup.     

A continuous approximation procedure for determining inventory distribution schemas within supply chains

This paper presents an integrated inventory distribution optimization model that simultaneously incorporates the issues of location, production, inventory, and transportation within a supply chain. The objective is to determine the optimal number and size of shipments under varying but commonly practiced production and shipping scenarios. A continuous approximation procedure is proposed to determine the optimal number and size of shipments. Three production and shipping scenarios are investigated and closed form expressions for the optimal number of shipments for each scenario are obtained. A numerical example is presented to demonstrate the usefulness of the model.     

Game-theoretic analysis of cooperation among supply chain agents: Review and extensions

This paper surveys some applications of cooperative game theory to supply chain management. Special emphasis is placed on two important aspects of cooperative games: profit allocation and stability. The paper first describes the construction of the set of feasible outcomes in commonly seen supply chain models, and then uses cooperative bargaining models to find allocations of the profit pie between supply chain partners. In doing so, several models are analyzed and surveyed, and include suppliers selling to competing retailers, and assemblers negotiating with component manufacturers selling complementary components. The second part of the paper discusses the issue of coalition formation among supply chain partners. An exhaustive survey of commonly used stability concepts is presented. Further, new ideas such as farsightedness among supply chain players are also discussed and analyzed. The paper also opens some avenues of future research in applying cooperative game theory to supply chain management.     

Cost analysis in global supply chains

This paper aims to explore effect of supply chain members’ costs change on participants of the network. On one perspective, it explores when there is a cost change to a firm, how other firms are affected and who bear(s) the most effect. On the other perspective, it investigates how an individual firm’s performance is affected by the other members in its network and whose cost change would impose a most significant effect on its profit.     

Quality investment and inspection policy in a supplier–manufacturer supply chain

This paper examines a serial supply chain that consists of one supplier and one manufacturer, each having imperfect production and inspection processes. Both the supplier and the manufacturer invest in quality improvement actions in their production processes to reduce defective items being produced. In addition to quality investment, the supplier engages in outbound inspection before sending the components to the manufacturer, and the manufacturer engages in inbound inspection, when receiving the components from the supplier, and outbound inspection, before sending final products to customers. We investigate the supplier’s and the manufacturer’s quality investment and inspection strategies in four noncooperative games with different degrees of information revealed. We study the effects of inspection-related information on both parties’ equilibrium strategies and profits, and further assess, at equilibrium, the rationality of the penalty on defective components.     

Robust tests for the bullwhip effect in supply chains with stochastic dynamics

This paper analyzes the bullwhip effect in single-echelon supply chains driven by arbitrary customer demands and operated nondeterministically. The supply chain, with stochastic system parameters, is modeled as a Markovian jump linear system. The paper presents robust analytical conditions to diagnose the bullwhip effect and bound its magnitude. The tests are independent of the customer demand. Examples are given. Ordering policies that pass these tests, and thus avoid the bullwhip effect in random environments for arbitrary customer demands, are shown to exist. The paper also presents possible extensions to multi-echelon chains.     

Transshipment incentive contracts in a multi-level supply chain

Transshipments within a supply chain can be difficult to implement as the costs and benefits are often incurred by different parties. This difficulty becomes even more problematic when the costs and benefits are not completely known by all parties. The primary purpose of this paper is to introduce the role of asymmetric information into the design of supply chain transshipment contracts. Using a representative supply chain from within the soft drink industry as an example, a multi-level contracting framework is developed that aligns incentives to encourage transshipments and improve performance in the absence of all parties having full information. Analysis of the proposed framework suggests that, even if a transshipment is likely to be unprofitable to the transshipping dyad, it may still be best for the entire supply chain. Moreover, overall supply chain inventories with transshipments do not necessarily increase relative to the no-transshipment case.     

On the impact of advertising initiatives in supply chains

Advertising plays an important role in affecting consumer demand. Socially responsible firms are expected to use advertising judiciously, limiting advertising of “bad” products. An example is the advertising initiative adopted by several major food manufacturers to limit the advertising of unhealthy food categories to children. Such initiatives are based on the belief that less advertising will lead to less consumption of these unhealthy food categories. However, food manufacturers usually distribute products to consumers through retailers whose advertising is not restricted by those initiative programs. In this paper, we examine the effectiveness of such advertising initiative in a leader–follower supply chain with one manufacturer and one retailer. We assume that both the manufacturer and the retailer can choose to participate in the advertising initiative by reducing their advertising levels. The problem is formulated as a Stackelberg game. We show that the effectiveness of the advertising initiative critically depends on the leader’s participation in the initiative. If the leader is willing to reduce the advertising level below a threshold, the market coverage of the product can drop significantly. On the other hand, if only the follower participates in the initiative, the market coverage is likely to expand in the majority of cases. Managerial implications of this research are also discussed.     

Methodological analysis of supply chains management applications

Formal modelling may be used to express management operational plans to achieve the desired normative objectives of firms. The plans so formulated should be demonstrably optimal with regard to certain specific objectives assumed by top management and ought to provide accurate results, when enacted, with a given tolerance at a prespecified probability.     

Understanding supply chain dynamics: A chaos perspective

Variability in orders or inventories in supply chain systems is generally thought to be caused by exogenous random factors such as uncertainties in customer demand or lead time. Studies have shown, however, that orders or inventories may exhibit significant variability even if customer demand and lead time are deterministic. In this paper, we investigate how this class of variability, chaos, may occur in a multi-level supply chain and offer insights into how to manage relevant supply chain factors to eliminate or reduce system chaos. The supply chain is characterized by the classical beer distribution model with some modifications. We observe the supply chain dynamics under the influence of various factors: demand pattern, ordering policy, demand-information sharing, and lead time. Through proper decision-region formation, the effect of various factors on system chaos is investigated using a factorial design. The degree of system chaos is quantified using the Lyapunov exponent across all levels of the supply chain. This study shows that, to reduce the degree of chaos in the supply chain system, the adjustment parameters for both inventory and supply line discrepancies should be more comparable in magnitude. Counter-intuitively, in certain decision regions, sharing demand information can do more harm than good. Similar to the bullwhip effect observed previously in demand, we discover the phenomenon of “chaos-amplification” in inventory across supply chain levels.     

Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains

Some manufacturers sponsor “free” retailer gift cards to be given to consumers who purchase their products. These gift cards are paid for by the manufacturer and are redeemable on all products at the retailer. We develop a model of such a supply chain. We analyze cases in which the gift cards’ redemption rate is constant or increasing in gift card value. The results indicate that in addition to the redemption rate and consumers’ valuation for gift card dollars, the profitability of manufacturer-sponsored gift cards depends on the average gross margin of the retailer and the type of purchases consumers make with gift cards. Furthermore, we show that under certain conditions, free gift cards will increase the expected profits of the retailer and manufacturer as well as decrease the retail price of the product. These conditions include a retailer with large average gross margin and consumers using gift cards to purchase products they would not buy with cash otherwise. Furthermore, all consumers, including those who do not redeem the gift card, are more likely to benefit from a reduced retail price when their probability of redeeming the gift card after purchase is equal to their estimated redemption probability at purchase time. We show the conditions under which gift cards are more profitable than cash mail-in rebates. We develop an incentive scheme to improve the performance of supply chains with gift cards.     

Modeling and analysis of build-to-order supply chains

The build-to-order supply chain (BTO-SC) or make-to-order (MTO) system has received a great deal of attention in recent years because of the success of high-tech companies such as Dell, BMW, Compaq, and Gateway. Some auto companies have also implemented BTO-SC. Quite a few research articles have been written on BTO-SC and MTO. However, those that explicitly address the problems of BTO-SCM with modeling are rather limited in number. Considering the growing importance of more informed and timely decision making in these areas, there is a need to encourage further research on the modeling and analysis of global outsourcing, optimization between product variants and the cost of production, the point of differentiation along the production/assembly process, the selection of suppliers, logistics costs, and customer relationship management. Traditional operations research models have been used to solve supply chain management problems. Considering the importance of BTO or MTO, an attempt has been made to review the selected literature on the modeling and analysis of BTO-SC with the objectives of providing assistance to and motivating both researchers and practitioners to design, develop, and manage BTO-SC effectively; and suggesting some future research directions on BTO supply chain management (BTO-SCM). The literature available on BTO-SCM has been classified based on the nature of the decision-making areas and then sub-classified to focus on solving problems with modeling and analysis. We have focused mostly on the modeling aspect of the BTO-SC, but have not extended our efforts to empirical research. We have developed a unified framework for modeling and analyzing BTO-SCM and suggest some future research directions.     

‘Too Little’ or ‘Too Late’: The timing of supply chain demand collaboration

This study examines the supply chain demand collaboration between a manufacturer and a retailer. We study how the timing of collaboration facilitates production decision of the manufacturer when the information exchanged in the collaboration is asymmetric. We investigate two collaboration mechanisms: ‘Too Little’ and ‘Too Late’, depending on the timing of information sharing between the manufacturer and the retailer. Our research results indicate that early collaboration as in the ‘Too Little’ mechanism leads to a stable production schedule, which decreases the need of production adjustment when production cost information becomes available; whereas a late collaboration as in the ‘Too Late’ mechanism enhances the flexibility of production adjustment when demand information warrants it. In addition, the asymmetric demand information confounds production decisions all the time; the manufacturer has to provide proper incentives to ensure truthful information sharing in collaboration. Information asymmetry might also reduce the difference in production decision between the ‘Too Little’ and ‘Too Late’ collaboration mechanisms. Numerical analysis is further conducted to demonstrate the performance implications of the collaboration mechanisms on the supply chain.     

A new revenue sharing mechanism for coordinating multi-echelon supply chains

A new type of revenue sharing (RS) contract mechanism for multi-echelon supply chains between the most downstream entity and all upstream entities is proposed. The new RS contract is analyzed in the linear supply chain setting facing stochastic demand. Advantages over mechanisms with RS contracts between all pairs of adjacent entities are discussed and demonstrated.