Modeling first bid in retail secondary market online auctions: A Bayesian approach

We propose a Bayesian framework to model bid placement time in retail secondary market online business‐to‐business auctions. In doing so, we propose a Bayesian beta regression model to predict the first bidder and time to first bid, and a dynamic probit model to analyze participation. In our development, we consider both auction‐specific and bidder‐specific explanatory variables. While we primarily focus on the predictive performance of the models, we also discuss how auction features and bidders' heterogeneity could affect the bid timings, as well as auction participation. We illustrate the implementation of our models by applying to actual auction data and discuss additional insights provided by the Bayesian approach, which can benefit auctioneers.     

Using degradation models to assess pipeline life

Longitudinal inspections of thickness at particular locations along a pipeline provide useful information to assess the remaining life of the pipeline. In applications with different mechanisms of corrosion processes, we have observed various types of general degradation paths. We present two applications of fitting a degradation model to describe the corrosion initiation and growth behavior in a pipeline. We use a Bayesian approach for parameter estimation for the degradation model. The failure‐time and remaining lifetime distributions are derived from the degradation model, and we compute Bayesian estimates and credible intervals of the failure‐time and remaining lifetime distributions for both individual segments and for the entire pipeline circuit.     

Structured additive regression for overdispersed and zero‐inflated count data

In count data regression there can be several problems that prevent the use of the standard Poisson log‐linear model: overdispersion, caused by unobserved heterogeneity or correlation, excess of zeros, non‐linear effects of continuous covariates or of time scales, and spatial effects. We develop Bayesian count data models that can deal with these issues simultaneously and within a unified inferential approach. Models for overdispersed or zero‐inflated data are combined with semiparametrically structured additive predictors, resulting in a rich class of count data regression models. Inference is fully Bayesian and is carried out by computationally efficient MCMC techniques. Simulation studies investigate performance, in particular how well different model components can be identified. Applications to patent data and to data from a car insurance illustrate the potential and, to some extent, limitations of our approach. Copyright © 2006 John Wiley & Sons, Ltd.     

Falling and explosive,dormant, and rising markets via multiple‐regime financial time series models

A multiple‐regime threshold nonlinear financial time series model, with a fat‐tailed error distribution, is discussed and Bayesian estimation and inference are considered. Furthermore, approximate Bayesian posterior model comparison among competing models with different numbers of regimes is considered which is effectively a test for the number of required regimes. An adaptive Markov chain Monte Carlo (MCMC) sampling scheme is designed, while importance sampling is employed to estimate Bayesian residuals for model diagnostic testing. Our modeling framework provides a parsimonious representation of well‐known stylized features of financial time series and facilitates statistical inference in the presence of high or explosive persistence and dynamic conditional volatility. We focus on the three‐regime case where the main feature of the model is to capturing of mean and volatility asymmetries in financial markets, while allowing an explosive volatility regime. A simulation study highlights the properties of our MCMC estimators and the accuracy and favourable performance as a model selection tool, compared with a deviance criterion, of the posterior model probability approximation method. An empirical study of eight international oil and gas markets provides strong support for the three‐regime model over its competitors, in most markets, in terms of model posterior probability and in showing three distinct regime behaviours: falling/explosive, dormant and rising markets. Copyright © 2009 John Wiley & Sons, Ltd.     

基于广告、技术、奖励的二级供应链效益最大化研究

研究了做广告、引进先进技术、奖励员工对供应链效益影响问题.针对单个制造商与单个零售商组成的二级供应链,基于弹性需求,在促销-价格敏感需求、质量-敏感需求与奖励-敏感成本条件下构建模型.以整个供应链的利润之和最大,且制造商与零售商利润之差的平方和最小为目标.首先,通过Lagrange数乘法求解,判断对应的Hesse矩阵.其次,确定了广告、技术与奖励员工的最佳投入量,实现供应链效益最大化,提高供应链的经济效益.同时,也通过收益共享,实现供应链的协调性,优化供应链产业结构.最后运用数值实验来具体说明各因素对供应链最大效益的影响.     

A semiparametric Bayesian generalized linear mixed model for the reliability of Kevlar fibers

We analyze the reliability of NASA composite pressure vessels by using a new Bayesian semiparametric model. The data set consists of lifetimes of pressure vessels, wrapped with a Kevlar fiber, grouped by spool, subject to different stress levels; 10% of the data are right censored. The model that we consider is a regression on the log‐scale for the lifetimes, with fixed (stress) and random (spool) effects. The prior of the spool parameters is nonparametric, namely they are a sample from a normalized generalized gamma process, which encompasses the well‐known Dirichlet process. The nonparametric prior is assumed to robustify inferences to misspecification of the parametric prior. Here, this choice of likelihood and prior yields a new Bayesian model in reliability analysis. Via a Bayesian hierarchical approach, it is easy to analyze the reliability of the Kevlar fiber by predicting quantiles of the failure time when a new spool is selected at random from the population of spools. Moreover, for comparative purposes, we review the most interesting frequentist and Bayesian models analyzing this data set. Our credibility intervals of the quantiles of interest for a new random spool are narrower than those derived by previous Bayesian parametric literature, although the predictive goodness‐of‐fit performances are similar. Finally, as an original feature of our model, by means of the discreteness of the random‐effects distribution, we are able to cluster the spools into three different groups. Copyright © 2012 John Wiley & Sons, Ltd.     

Model selection of a switching mechanism for financial time series

The threshold autoregressive model with generalized autoregressive conditionally heteroskedastic (GARCH) specification is a popular nonlinear model that captures the well‐known asymmetric phenomena in financial market data. The switching mechanisms of hysteretic autoregressive GARCH models are different from threshold autoregressive model with GARCH as regime switching may be delayed when the hysteresis variable lies in a hysteresis zone. This paper conducts a Bayesian model comparison among competing models by designing an adaptive Markov chain Monte Carlo sampling scheme. We illustrate the performance of three kinds of criteria by comparing models with fat‐tailed and/or skewed errors: deviance information criteria, Bayesian predictive information, and an asymptotic version of Bayesian predictive information. A simulation study highlights the properties of the three Bayesian criteria and the accuracy as well as their favorable performance as model selection tools. We demonstrate the proposed method in an empirical study of 12 international stock markets, providing evidence to strongly support for both models with skew fat‐tailed innovations. Copyright © 2016 John Wiley & Sons, Ltd.     

An approach for identifying and predicting economic recessions in real‐time using time–frequency functional models

Identifying periods of recession and expansion is a challenging topic of ongoing interest with important economic and monetary policy implications. Given the current state of the global economy, significant attention has recently been devoted to identifying and forecasting economic recessions. Consequently, we introduce a novel class of Bayesian hierarchical probit models that take advantage of dimension‐reduced time–frequency representations of various market indices. The approach we propose can be viewed as a Bayesian mixed frequency data regression model, as it relates high‐frequency daily data observed over several quarters to a binary quarterly response indicating recession or expansion. More specifically, our model directly incorporates time–frequency representations of the entire high‐dimensional non‐stationary time series of daily log returns, over several quarters, as a regressor in a predictive model, while quantifying various sources of uncertainty. The necessary dimension reduction is achieved by treating the time–frequency representation (spectrogram) as an “image” and finding its empirical orthogonal functions. Subsequently, further dimension reduction is accomplished through the use of stochastic search variable selection. Overall, our dimension reduction approach provides an extremely powerful tool for feature extraction, yielding an interpretable image of features that predict recessions. The effectiveness of our model is demonstrated through out‐of‐sample identification (nowcasting) and multistep‐ahead prediction (forecasting) of economic recessions. In fact, our results provide greater than 85% and 80% out‐of‐sample forecasting accuracy for recessions and expansions respectively, even three quarters ahead. Finally, we illustrate the utility and added value of including time–frequency information from the NASDAQ index when identifying and predicting recessions. Copyright © 2012 John Wiley & Sons, Ltd.     

Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models

Previous research suggests that a multinomial logit model of market share (MNL) is inappropriate for equilibrium analyses of advertising competition. This article shows that when employing simple transformations of the advertising effort, the modified MNL model becomes useful in representing situations of diminishing returns to advertising and appropriate for advertising equilibrium analyses without additional difficulties in its empirical estimation. Using the modified MNL model, optimal advertising budgets together with their allocation over time are derived for both the cases of concave and S-shaped attraction (response) functions in a symmetric oligopoly.     

Non-linear advertising capital model with time delayed feedback between advertising and stock of goodwill

According to the classical Nerlove-Arrow model, advertising expenditure can be considered as a capital investment to create present and future demand for the firm's products and, hence, to create present and future revenues for the firm. Advertising is assumed to influence via stock of goodwill which cumulatively counts for the effects of the firm's current and past advertising outlays. The paper presents a time delayed feedback model describing the relations between advertising and goodwill. Three different types of effects of advertising upon the dynamics of goodwill are modelled. The advertising policy of the management is incorporated into the model via a non-linear advertising function. The advertising function controls the advertising outlay e.g. by budget constraint and by the actual and target values of goodwill. The behavior of the model is analysed both analytically and numerically. Special attention is given for deriving the stability conditions for the limiting solution. The cases of repelling or chaotic limiting solutions are analysed by bifurcation and state space diagrams. Several numerical examples are given.     

Optimal Advertising and Pricing in a New-Product Adoption Model

A model of new-product adoption is proposed that incorporates price and advertising effects. An optimal control problem that uses the model as its dynamics is solved explicitly to obtain the optimal price and advertising effort over time. The model has a great potential to be used in obtaining solutions and insights in a variety of differential game settings. The authors thank Anshuman Chutani for help with the figures.     

Optimal advertising pulsation policies: a dynamic programming approach

This study formulates and solves an advertising pulsation problem for a monopolistic firm using dynamic programming (DP). The firm aims at maximising profit through an optimal allocation of the advertising budget in terms of rectangular pulses over a finite planning horizon. Aggregate sales response to the advertising effort is assumed to be governed by a modified version of the Vidale–Wolfe model in continuous time proposed by Little. Using a numerical example in which a planning horizon of one year is divided into one, two through ten equal time periods, computing routines are developed to solve 150 DP problems. Computational results show among other findings that the performance yielded by the DP policy dominates the uniform advertising policy (constant spending) for a concave advertising response function and the advertising pulsing policy (turning advertising on and off) for a linear or convex response function.     

A goodwill model with predatory advertising

We investigate the dynamic advertising policies of two competing firms in a duopolistic industry, assuming a predatory phenomenon between their advertising campaigns. The resulting model is a differential game which is not linear-quadratic. We show that there exists a Markovian Nash equilibrium, and that it leads to time constant advertising strategies. According to this model, predatory advertising produces a negative externality: the interference between the advertising campaigns decreases the total demand of the market.     

Modelling impact of advertising and optimizing advertising policy: an application in recreation

This paper deals with the problem of the desirable level of advertising expenditure, the optimal distribution of this expenditure in time and the allocation over the media: TV, radio and newspaper for a recreation park in the Netherlands.Although the model id developed for the specific situation of this park, in principle it can be applied in all situations where the interest is in short-term (day-by-day) effects of promotional activities on sales. Examples are: other situations in the recreation and leisure business, cultural events (theatre, cinema) and sales promotions (e.g. weekend offerings) for products in supermarkets.First a model was specified and estimated that relates number of visitors to advertising effort. It also takes into account non-advertising variables that effect the number of visitors.Then this model was used in a heuristic advertising planning procedure, which by means of incremental analysis, for a given budget level searches for the optimal allocation of the advertising budget over media and time.With this procedure, ways to readjust the advertising policy were found: by allocating the budget differently over media and time and by changing the overall budget level.Several recommendations were made to the management of the park, a number of which have already been implemented.     

Bayesian estimation of finite time ruin probabilities

In this paper, we consider Bayesian inference and estimation of finite time ruin probabilities for the Sparre Andersen risk model. The dense family of Coxian distributions is considered for the approximation of both the inter‐claim time and claim size distributions. We illustrate that the Coxian model can be well fitted to real, long‐tailed claims data and that this compares well with the generalized Pareto model. The main advantage of using the Coxian model for inter‐claim times and claim sizes is that it is possible to compute finite time ruin probabilities making use of recent results from queueing theory. In practice, finite time ruin probabilities are much more useful than infinite time ruin probabilities as insurance companies are usually interested in predictions for short periods of future time and not just in the limit. We show how to obtain predictive distributions of these finite time ruin probabilities, which are more informative than simple point estimations and take account of model and parameter uncertainty. We illustrate the procedure with simulated data and the well‐known Danish fire loss data set. Copyright © 2009 John Wiley & Sons, Ltd.     

Using mixture‐amount modeling to optimize the advertising media mix and quantify cross‐media synergy for specific target groups

One of the critical decisions in media planning is how to allocate advertising efforts across different media. While studies indicate that marketers can create positive synergy effects by spreading their effort across several media, there is little understanding of how much should be invested in each specific medium to optimize advertising results. In this study, we apply a novel methodology, mixture‐amount modeling, which allows advertisers to determine the optimal allocation of advertising effort across media as a function of the total advertising effort. Moreover, we test how the optimal allocation and the resulting response change for consumers with distinctive media usage patterns and varying degrees of product category experience. Based on these results, we quantify the potential synergy between media and calculate the synergistic capacity for specific target groups. We apply the model to data from 52 beauty care advertising campaigns that ran on TV and in magazines in the Netherlands and Belgium. We determine the optimal allocation of advertising investments (measured through Gross Rating Points) to maximize campaign recognition. Our findings support the existence of positive synergistic effects between magazine and TV advertising and illustrate that these effects depend on consumers' media usage and product category experience.     

Leaders and followers in mutual funds: A dynamic Bayesian approach

This article proposes a dynamic Bayesian framework to analyze the leadership relationships between mutual funds. To this end, a two‐step procedure is proposed. First, a Bayesian rolling window based on the Capital Asset Pricing Model is used to estimate the evolution of mutual funds' market exposure over time. Then, a vector autoregressive (VAR) model is used to analyze the leader‐follower relationship between pair of mutual funds. Several leadership measures are studied. An application to Spanish mutual funds is carried out. In addition, the study examines the determining factors of mutual fund leadership.     

Model‐based quantification of the volatility of options at transaction level with extended count regression models

In this paper, we elaborate how Poisson regression models of different complexity can be used in order to model absolute transaction price changes of an exchange‐traded security. When combined with an adequate autoregressive conditional duration model, our modelling approach can be used to construct a complete modelling framework for a security's absolute returns at transaction level, and thus for a model‐based quantification of intraday volatility and risk. We apply our approach to absolute price changes of an option on the XETRA DAX index based on quote‐by‐quote data from the EUREX exchange and find that within our Bayesian framework a Poisson generalized linear model (GLM) with a latent AR(1) process in the mean is the best model for our data according to the deviance information criterion (DIC). While, according to our modelling results, the price development of the underlying, the intrinsic value of the option at the time of the trade, the number of new quotations between two price changes, the time between two price changes and the Bid–Ask spread have significant effects on the size of the price changes, this is not the case for the remaining time to maturity of the option. Copyright © 2006 John Wiley & Sons, Ltd.     

Hybrid subgames and copycat games in a pulsing model of advertising competition

Two recent papers,^6,7 introduced the game of pulsing competition (PC) in advertising together with its related subgames of alternating pulsing competition (APC) and matching pulsing competition (MPC) for a duopoly. Following a game theoretic approach in conjunction with a continuous Lanchester model, the above authors basically concluded that when at least one of the response functions is convex, generalising monopolistic advertising pulsation results to a competitive setting might not be adequate. This paper expands the scope of the PC game by incorporating in its structure for the first time in the literature, two versions of a hybrid pulsing competition (HPC) subgame. The article compares the payoffs of the four alternative subgames and provides an analytical solution of a special case of the PC game. In addition, the article also introduces for the first time a variant of the PC game designated by ‘the copycat advertising game’ and shows analytically that for such a game the policy of constant advertising spending over time is optimal for both firms irrespective of the shape of their advertising response functions. The paper illustrates at its end how to solve numerically the expanded PC game in its general form using linear programming and how to derive a solution for a copycat advertising game.     

Modelling non-stationary dynamic gene regulatory processes with the BGM model

Recently, a Bayesian network model for inferring non-stationary regulatory processes from gene expression time series has been proposed. The Bayesian Gaussian Mixture (BGM) Bayesian network model divides the data into disjunct compartments (data subsets) by a free allocation model, and infers network structures, which are kept fixed for all compartments. Fixing the network structure allows for some information sharing among compartments, and each compartment is modelled separately and independently with the Gaussian BGe scoring metric for Bayesian networks. The BGM model can equally be applied to both static (steady-state) and dynamic (time series) gene expression data. However, it is this flexibility that renders its application to time series data suboptimal. To improve the performance of the BGM model on time series data we propose a revised approach in which the free allocation of data points is replaced by a changepoint process so as to take the temporal structure into account. The practical inference follows the Bayesian paradigm and approximately samples the network, the number of compartments and the changepoint locations from the posterior distribution with Markov chain Monte Carlo (MCMC). Our empirical results show that the proposed modification leads to a more efficient inference tool for analysing gene expression time series.