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1.
We consider a problem of dynamically pricing a single product sold by a monopolist over a short time period. If demand characteristics change throughout the period, it becomes attractive for the company to adjust price continuously to respond to such changes (i.e., price-discriminate intertemporally). However, in practice there is typically a limit on the number of times the price can be adjusted due to the high costs associated with frequent price changes. If that is the case, instead of a continuous pricing rule the company might want to establish a piece-wise constant pricing policy in order to limit the number of price adjustments. Such a pricing policy, which involves optimal choice of prices and timing of price changes, is the focus of this paper.We analyze the pricing problem with a limited number of price changes in a dynamic, deterministic environment in which demand depends on the current price and time, and there is a capacity/inventory constraint that may be set optimally ahead of the selling season. The arrival rate can evolve in time arbitrarily, allowing us to model situations in which prices decrease, increase, or neither. We consider several plausible scenarios where pricing and/or timing of price changes are endogenized. Various notions of complementarity (single-crossing property, supermodularity and total positivity) are explored to derive structural results: conditions sufficient for the uniqueness of the solution and the monotonicity of prices throughout the sales period. Furthermore, we characterize the impact of the capacity constraint on the optimal prices and the timing of price changes and provide several other comparative statics results. Additional insights are obtained directly from the solutions of various special cases.  相似文献   

2.
张锐  林峰  贾涛 《运筹与管理》2019,28(5):26-34
针对有保质期约束的非即时易腐品,零售商可以在产品非腐败阶段和腐败阶段进行差异化定价来调整市场需求。即零售商可以调整产品非腐败阶段的定价策略,使得非即时易腐品在进入腐败阶段之前全部售出;或者在产品腐败阶段降低零售价格以刺激市场需求。因此,在需求依赖价格的假设下,本文研究了零售商关于有保质期约束的非即时易腐品的最优订购与定价决策。通过分析零售商单位时间利润函数的理论性质,得到了零售商的最优订购与定价策略。基于线性和指数型两种需求函数形式进行数值算例,可以发现针对保质期较长或者非腐败阶段较长的易腐品,零售商会延长订货周期来增加销售收入。特别是在指数型需求函数情境下,当市场需求与零售价格高度相关时,零售商更有意愿降价来刺激销量,从而使得易腐品在非腐败阶段内销售完毕。  相似文献   

3.
基于易逝品需求信息更新的零售商订货策略   总被引:1,自引:0,他引:1  
供应商为了更好地安排生产计划,降低生产成本,为零售商提供两次订货机会,零售商如何根据供应商提供的订货条件进行合理订货.运用贝叶斯分析的理论建立数学模型,研究了在不同的批发价格下顾客需求信息更新的易逝品的零售商订货策略,扩展了已有的结果并且修正了部分结果.  相似文献   

4.
This paper studies the optimal trade credit term decision in an extended economic ordering quantity (EOQ) framework that incorporates a default risk component. A principal-agent bilevel programming model with costs minimization objectives is set up to derive the incentive-compatible credit term. The supplier determines the credit term as the leader in the first level programming, by balancing her/his financing capacity with the retailer’s default risk, order behavior and cost shifting. At the second level, the retailer makes decisions on ordering and payment time by reacting on the term offered by the supplier. A first order condition solution procedure is derived for the bilevel programming when credit term is confined within the practically feasible interval. Two key results are obtained – the condition to derive incentive-compatible credit term, and an equation system to derive threshold default risk criterion filtering retailers suitable for credit granting. Numerical experiments show that the capital cost of the supplier is the most important factor determining the credit term. Default risk acts like a filtering criterion for selecting retailers suitable for credit granting. Empirical evidence supporting our theoretical considerations is obtained by estimating three panel econometric models, using a dataset from China’s listed companies.  相似文献   

5.
This paper investigates the economic order quantity (EOQ) — based inventory model for a retailer under two levels of trade credit to reflect the supply chain management situation in the fuzzy sense. It is assumed that the retailer maintains a powerful position and can obtain the full trade credit offered by the supplier yet the retailer just offers a partial trade credit to customers. The demand rate, holding cost, ordering cost, purchasing cost and selling price are taken as fuzzy numbers. Under these conditions, the retailer can obtain the most benefits. Study also investigates the retailer’s inventory policy for deteriorating items in a supply chain management situation as a cost minimization problem in the fuzzy sense. The annual total variable cost for the retailer in fuzzy sense is defuzzified using Graded Mean Integration Representation method. Then the present study shows that the defuzzified annual total variable cost for the retailer is convex, that is, a unique solution exists. Mathematical theorems and algorithms are developed to efficiently determine the optimal inventory policy for the retailer. Numerical examples are given to illustrate the theorems and the algorithms. Finally, the results in this paper generalize some already published results in the crisp sense.  相似文献   

6.
In this note, we consider a variation of the economic order quantity (EOQ) model where cumulative holding cost is a nonlinear function of time. This problem has been studied by Weiss [Weiss, H., 1982. Economic order quantity models with nonlinear holding costs. European Journal of Operational Research 9, 56–60], and we here show how it is an approximation of the optimal order quantity for perishable goods, such as milk, and produce, sold in small to medium size grocery stores where there are delivery surcharges due to infrequent ordering, and managers frequently utilize markdowns to stabilize demand as the product’s expiration date nears. We show how the holding cost curve parameters can be estimated via a regression approach from the product’s usual holding cost (storage plus capital costs), lifetime, and markdown policy. We show in a numerical study that the model provides significant improvement in cost vis-à-vis the classic EOQ model, with a median improvement of 40%. This improvement is more significant for higher daily demand rate, lower holding cost, shorter lifetime, and a markdown policy with steeper discounts.  相似文献   

7.
Price-sensitive demand for perishable items - an EOQ model   总被引:1,自引:0,他引:1  
This paper develops a finite time-horizon deterministic EOQ (Economic Order Quantity) model where the rate of demand decreases quadratically with selling price. Prices at different periods are considered as decision variables. The objective is to find the optimal ordering quantity and optimal sales prices that maximizes the vendor’s total profit. The results are discussed with numerical examples. Sensitivity analysis of the optimal solution with respect to the key parameters of the system is carried out.  相似文献   

8.
本文针对供应商面临生产资金约束的情况,在需求随机条件下研究了由一个风险中性零售商和一个具有风险偏好的供应商组成的二级供应链的协调问题。文章在零售商享有批发价折扣的提前支付和供应商银行信贷两种融资方式下,分别建立了零售商的最优决策模型以及基于M-CVaR测度工具的供应链整体订购决策模型,并给出了采用两种不同融资模式时零售商和供应链整体的最优订购量以及供应链的协调条件,分析了供应商的风险偏好对供应链整体最优决策及协调条件的影响。最后通过算例验证了文章的主要结论。研究表明,当提前支付价格折扣大于临界值时,零售商会选择提前支付货款;提前支付模式下供应链整体的最优订购量大于银行信贷模式;随着供应商的风险偏好由风险规避向风险喜好转变,供应链整体的最优订购量逐渐增大。  相似文献   

9.
Postponement strategies are becoming increasingly important in light of a global trend in which products’ life-cycles are decreasing, such that even products that are not traditionally considered seasonal become “obsolete” within a short period of time (e.g., electronic devices, new cars). Our work addresses postponed-pricing and ordering decisions for a retailer who sells a newsvendor-type inventoried product, in a selling season that is divided into two sub-periods. The division of the selling season enables the retailer to on-line adjust her decisions when faced with a scenario (one that is highly prevalent in reality) in which potential demand changes (increases or decreases) following consumers’ experiences of the product in early stages of the selling season. We assume that the retailer has two opportunities for receiving shipments: prior to the first sub-period and prior to the second one. The retailer determines each order quantity (base-stock level) on the basis of the demand distribution for the corresponding sub-period. In each sub-period, after observing additional market signals, the retailer determines the price of the product for that sub-period. With the aid of a stochastic programming approach, we develop optimization problems and solution methods in order to obtain pricing and ordering decisions that maximize the expected profit of the retailer. We present an extensive numerical example that compares the suggested strategy to three alternative strategies, and conclude that price postponement and responsiveness to demand changes can each reduce leftovers and lost sales as well as substantially increase expected profit.  相似文献   

10.
在传统的供应链研究中引入零售商公平关切态度,以核心供应商的利润作为公平关切参考点建立零售商的期望效用函数模型,研究三种市场需求模式下零售商公平关切行为倾向对供应链运作的影响。研究结果表明:公平关切零售商的最优定价随公平关切因子和批发价的增加而增大,最优订货随公平关切因子和批发价的增加而减少;传统的批发价契约不能对供应链进行协调,满足一定条件下回购契约可以对公平关切的供应链进行协调;最后,通过数值例子对理论结果进行验证。得到的研究结论可为现实物流企业提供一定的理论参考。  相似文献   

11.
In this paper, we are concerned with the coordinating quantity decision problem in a supply chain contract. The supply chain contract is composed of one manufacturer and one retailer to meet the random demand of a single product with a short lifecycle. Our analysis show that the retailer expects to obtain higher profit under proper ordering policies, which can also maximize the expected profit of the supply chain. The manufacturer may induce the retailer to order the coordinated quantity by adjusting the unit return price. As a result, the supply chain is expected to achieve the optimal expected profit.  相似文献   

12.
We consider a variant of the economic order quantity (EOQ) model. Mainly, we assume that demand occurs at random, one unit at a time, and is characterized by independent and identically distributed times between two demand epochs. We also assume that the ordering policy is characterized by ordering the same amount whenever the inventory level drops to zero, and a demand occurs. Surprisingly, we show that the optimal order quantity that minimizes the expected inventory cost follows the familiar EOQ formula.  相似文献   

13.
This paper studies coordination mechanisms in a supply chain which consists of two suppliers with capacity uncertainties selling differential yet substitutable products through a common retailer who faces price-sensitive random demand of these two products. We develop in a noncompetitive setting three coordination models – revenue sharing, return policy, and combination of revenue sharing and return policy – and contrast them with a basic and uncoordinated model. We are able to establish the ordinal relationship among the retailer’s ordering and pricing decisions and analytically compare the performances between certain models when two suppliers are identical. We find that the retailer’s ordering and pricing decisions in the model with return policy in the case of identical suppliers are independent of demand or supply uncertainty. Our numerical results reveal that the performances of coordination models in the case of nonidentical suppliers resemble those in the case of identical suppliers. We find that the retailer will place a larger order quantity in models where her average cost per unit sold is smaller. We also find that product substitutability and uncertainties have different effects on chain performances.  相似文献   

14.
考虑在一个由双边平台、制造商和零售商组成的共享供应链中,研究双边平台匹配努力下的共享供应链动态定价问题。其中制造商通过平台共享其剩余产能,平台为动态地匹配制造商和零售商的供需资源而付出匹配努力,以此改变其服务水平,进而影响共享平台的交易费用、制造商的批发价格和零售商的零售价格。利用HJB方程构建微分博弈模型,分别探讨集中和分散式共享供应链中最优平台匹配努力和各成员的动态定价策略,得到不同情形下的动态定价轨迹,并分析了关键参数对定价策略的影响。结果表明,平台匹配努力通过影响其服务水平对最优/均衡解有正向影响,供应链各成员的定价策略取决于平台初始服务水平和稳态服务水平之间的关系。  相似文献   

15.
In this paper, we establish and analyze three EOQ based inventory models under profit maximization via geometric programming (GP) techniques. Through GP, we find optimal order quantity and price for each of these models considering production (lot sizing) as well as marketing (pricing) decisions. We also investigate the effects on the changes in the optimal solutions when different parameters are changed. In addition, a comparative analysis between the profit maximization models is conducted. By investigating the error in the optimal price, order quantity, and profit of these models, several interesting economic implications and insights can be observed.  相似文献   

16.
This paper proposes a production and differential pricing decision model in a two-echelon supply chain that involves a demand from two or more market segments. In this framework, the retailer is allowed to set different prices during the planning horizon. While integrated production-marketing management has been a key research issue in supply chain management for a long time, little attention has been given to set prices and marketing expenditures in integrated multi-site (parallel) manufacturing systems and multiple demand classes. Generally, the presence of multiple demand classes induced by different market segments may impose demand leakage and then change production plan and ordering policies throughout the supply chain system. To tackle this problem, this paper develops a novel approach in order to provide an optimal aggregate production and marketing plan by interconnecting the sales channels of the retailer and demand. A non-linear model is established to determine optimal price differentiation, marketing expenditures and production plans of manufacturing sites in a multi-period, multi-product and multi-sale channels production planning problem by maximizing total profit of the supply chain. To handle the model and obtain solutions, we propose an efficient analytical model based upon convex hulls. Finally, we apply the proposed procedure to a clothing company in order to show usefulness and significance of the model and solution method.  相似文献   

17.
We consider the joint pricing and inventory control problem for a single product over a finite horizon and with periodic review. The demand distribution in each period is determined by an exogenous Markov chain. Pricing and ordering decisions are made at the beginning of each period and all shortages are backlogged. The surplus costs as well as fixed and variable costs are state dependent. We show the existence of an optimal (sSp)-type feedback policy for the additive demand model. We extend the model to the case of emergency orders. We compute the optimal policy for a class of Markovian demand and illustrate the benefits of dynamic pricing over fixed pricing through numerical examples. The results indicate that it is more beneficial to implement dynamic pricing in a Markovian demand environment with a high fixed ordering cost or with high demand variability.  相似文献   

18.
This paper deals with a problem of determining optimal production and pricing policies of a manufacturing firm which is supplying a retailer, The latter faces a price-dependent demand function towards the final consumers and wishes to determine optimal purchasing and pricing policies. Both firms carry inventories and backlogging is permitted. The problem is modelled as a two-player nonzero-sum differential game with the inventory levels as the state variables. The controls are the rates of production and purchasing as well as the prices. Assuming linear production costs, but convex ordering and holding costs, open-loop Nash controls are characterized by using switching point analysis as well as phase diagrams.  相似文献   

19.
This paper presents a two-period supply chain model which is comprised of one manufacturer and one retailer who are involved in trading a single product. The demand rate in each period is dependent on the selling prices of the current period and the previous period. We assume that the manufacturer acts as the Stackelberg leader and declares wholesale price(s) to the retailer who follows the manufacturer’s decision and sets his selling prices for two consecutive periods. The manufacturer adopts one of the two pricing options: (1) setting the same wholesale price to both the selling periods (2) setting different wholesale prices to two different selling periods. Based on these pricing options, we develop four decision strategies of the manufacturer and the retailer and compare them. For a numerical example, we study the effects of these decision strategies on the optimal results of the supply chain. Further, we graphically analyze under what circumstances a particular decision strategy plays a dominant role.  相似文献   

20.
刘东霞  陈红 《运筹与管理》2018,27(7):102-110
考虑耐用品可多周期使用的特点,从消费者效用角度建立了无限周期中存在二手市场时耐用品垄断厂商再制造决策模型。运用稳态均衡分析方法得到,二手市场会降低耐用品垄断厂商选择再制造策略的成本临界值;提高再制造耐用品的最优定价、降低新耐用品的最优定价;新耐用品价值越高、再制造成本越低,二手市场对耐用品垄断厂商的最优决策影响越大。最后,通过数值分析验证了理论分析的结论。  相似文献   

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