Two-period pricing and decision strategies in a two-echelon supply chain under price-dependent demand

This paper presents a two-period supply chain model which is comprised of one manufacturer and one retailer who are involved in trading a single product. The demand rate in each period is dependent on the selling prices of the current period and the previous period. We assume that the manufacturer acts as the Stackelberg leader and declares wholesale price(s) to the retailer who follows the manufacturer’s decision and sets his selling prices for two consecutive periods. The manufacturer adopts one of the two pricing options: (1) setting the same wholesale price to both the selling periods (2) setting different wholesale prices to two different selling periods. Based on these pricing options, we develop four decision strategies of the manufacturer and the retailer and compare them. For a numerical example, we study the effects of these decision strategies on the optimal results of the supply chain. Further, we graphically analyze under what circumstances a particular decision strategy plays a dominant role.     

Quantifying supply chain ineffectiveness under uncoordinated pricing decisions

We analyze a multiple-stage supply chain model of a seasonal product with pricing decisions. We develop closed-form expressions for the optimal expected profits of different stages. The results enable us to quantify the loss of supply chain profits if uncoordinated pricing decisions are made by supply chain agents.     

Combined pricing and supply chain operations under price-dependent stochastic demand

In this study, we determined product prices and designed an integrated supply chain operations plan that maximized a manufacturer’s expected profit. The computational results of this study revealed that as the variance of the demand distribution increases, a manufacturer will increase its inventory to levels that are greater than the anticipated demand to prevent the potential loss of sales and will simultaneously raise product prices to obtain a greater profit. In the cost minimization approach, the manufacturer may earn the highest possible profits, as determined by the profit optimization approach, only if this firm precisely forecasts the mean market demand for its products. Greater inaccuracies in this forecast will produce lower levels of expected profit.     

Product variety, pricing and differentiation in a supply chain

Manufacturers typically sell consumer products through retailers and the presence of intermediaries has interesting ramifications for their product variety and pricing decisions. Retailers may want higher variety to help reduce price competition but the costs of variety are borne by the manufacturer. The increased variety may increase demand and profits for the manufacturer too but this depends on market-specific factors as well as costs. We explore these interactions through a model wherein a manufacturer sells multiple product variants at a wholesale price to two retailers who in turn compete for consumers. Consumers choose between the retailers based on the price and variety offered by each retailer and the search or transportation cost incurred by the consumer, equivalent to the level of retailer differentiation in our model. Several insights emerge from the analysis. The manufacturer offers the same variety to both retailers and this variety increases with market size and consumer sensitivity to variety. We find that some retailer differentiation benefits the retailers (not the manufacturer) but too much differentiation hurts both the retailers and the manufacturer. If the market is fully covered, then the channel is coordinated even with a simple wholesale pricing contract. If the retailers incur costs to sell the product, the manufacturer surprisingly loses out more than the retailers and in fact absorbs some or all of the retailer costs. Finally, asymmetry between retailers has some unexpected consequences. For example, variety is not impacted by asymmetry in consumer preferences for a retailer and the manufacturer offers the same variety to both retailers.     

Integrated pricing and lot-sizing decisions in a serial supply chain

In this article, we consider a serial supply chain controlled by a decision-maker who is responsible for deciding the amount of raw material to order from the selected suppliers, the amount of product to transfer between consecutive stages in order to avoid any inventory shortages, and the final product's selling price so that the profit per time unit is maximized. Coordinating all these decisions simultaneously is a topic that has been neglected in literature. This integrated process is modeled as a mixed-integer nonlinear programming model. In addition, the model requires the order quantity received from each selected supplier to be an integer multiple of the order quantity delivered to the following stage, which means that a different multiplicative factor can be assigned to each supplier. This coordination mechanism shows an improvement in the objective function compared to existing models that assign the same multiplicative factor to each selected supplier. Moreover, we develop a heuristic algorithm that generates near optimal solutions in a timely manner. Two numerical examples are presented to illustrate the proposed model and the heuristic algorithm.     

The shelf space and pricing strategies for a retailer-dominated supply chain with consignment based revenue sharing contracts

Consider a two-echelon supply chain consisting of two manufacturers and a dominant retailer, such as big supermarkets like Walmart. Under a consignment contract with revenue sharing, the two manufacturers sell through the retailer two substitutable products whose demands are dependent on their shelf space and sales prices. The two manufacturers may compete horizontally for shelf space and pricing by three scenarios: Nash game, Stackelberg game, and collusion, and play vertically the retailer-Stackelberg game with the retailer. For each of these horizontal scenarios, we present all participators’ equilibrium strategies and their corresponding profits, based on which the impacts of manufacturers’ cost difference and moving sequence are investigated. Additionally, we discuss whether a horizontal collusion among manufacturers occurs when they choose their scenarios and whether centralization is always beneficial for the entire chain under the considered consignment contract. The study reveals the following results: (i) When the manufacturers compete horizontally, the high-cost manufacturer always sets a high-price and less shelf space strategy, while the low-cost manufacturer always adopts a low-price and more shelf space strategy, which is not affected by their moving sequence. If they collude horizontally, it is just reverse. (ii) When the two manufacturers compete horizontally, all participators’ equilibrium strategies and their corresponding profits are significantly influenced by manufacturers’ moving sequence. (iii) A horizontal collusion between the manufacturers can occur only when their cost difference is relatively small; this finding supplements existing literature. (iv) When the cost difference between manufacturers is relatively big, then centralization may be detrimental to the entire chain, which can explain why several supply chains adopt vertical competition strategies in practice. In addition, we find that these results still hold for the limited shelf space scenario and shelf-space limitation enhances the horizontal and vertical competition intensity by increasing shelf space fee.     

Strategic wholesale pricing in a supply chain with a potential entrant

This paper develops an adverse selection model for a two-stage supply chain with one supplier, one retailer, and a potential outside entrant supplier who makes a partially substitutable product. The work is different from most research on entry deterrence that only considers a single-stage model. Our main interest is to investigate how the incumbent supplier can strategically maximize her profit by a wholesale pricing policy when facing the potential entrant. We focus on a model where the entrant supplier will sell her product through the same incumbent retailer. We derive the optimal decisions for each player and study the comparative statics of the equilibrium. To investigate how the supply chain structure may affect the deterrence strategy of the incumbent supplier, we also consider three alternative models with different channel structures, when both suppliers sell their products directly, when the entrant has another independent retailer, and when the entrant sells her product directly. Through the comparison, we find that the existence of the common downstream retailer often enhances the deterring motivation of the incumbent supplier.     

Coordinating a three-echelon supply chain under price and quality dependent demand with sub-supply chain and RFM strategies

The paper considers a three-echelon supply chain which consists of one supplier, one manufacturer and one retailer for trading a single product. The market demand at the retailer is influenced by the retail price and the quality of the product. The quality of the finished product at the manufacturer depends on the supplier’s raw material quality. We analyze the model for both deterministic and stochastic demand patterns. We first study the centralized and decentralized systems, and then the decentralized system with a sub-supply chain coordination strategy (where the manufacturer chooses to merge with either the supplier or the retailer and then acts as a single entity) and the two-level retail fixed mark-up (RFM) strategy. In the case of the two-level RFM strategy, the manufacturer and the retailer use fixed mark ups over the supplier’s wholesale price. The proposed models are demonstrated through numerical examples. It is observed from the numerical study that the two-level RFM strategy is superior to the sub-supply chain coordination strategy. Further, the two-level RFM strategy in the stochastic demand scenario is not as effective as in the deterministic demand scenario.     

Responsive pricing under supply uncertainty

Consider a retailer orders a seasonal product from a supplier and sells the product over a selling season. While the product demand is known to be a linear function of price, the supply yield is uncertain and is distributed according to a general discrete probability distribution. This paper presents a two-stage stochastic model for analyzing two pricing policies: No Responsive Pricing and Responsive Pricing. Under the No Responsive Pricing policy, the retailer would determine the order quantity and the retail price before the supply yield is realized. Under the Responsive Pricing policy, the retailer would specify the order quantity first and then decide on the retail price after observing the realized supply yield. Therefore, the Responsive Pricing policy enables the retailer to use pricing as a response mechanism for managing uncertain supply. Our analysis suggests that the retailer would always obtain a higher expected profit under the Responsive Pricing policy. In addition to examining the impact of yield distribution and system parameters on the optimal order quantities, retail prices, and profits under these two pricing policies, we analyze two issues arising from responsive pricing. The first issue deals with the case in which the retailer can place an emergency order with an alternative source after observing the realized yield, while the second issue deals with a situation in which the retailer has to allocate his order among multiple suppliers.     

Analysis of supply chain coordination under fuzzy demand in a two-stage supply chain

This paper considers a two-stage supply chain coordination problem and focuses on the fuzziness aspect of demand uncertainty. We use fuzzy numbers to depict customer demand, and investigate the optimization of the vertically integrated two-stage supply chain under perfect coordination and contrast with the non-coordination case. As in the traditional probabilistic analysis, we prove that the maximum expected supply chain profit in a coordination situation is greater than the total profit in a non-coordination situation.     

Optimal co-investment in supply chain infrastructure

This paper considers co-investment in a supply chain infrastructure using an inter-temporal model. We assume that firms’ capital is essentially the supply chain’s infrastructure. As a result, firms’ policies consist in selecting an optimal level of employment as well as the level of co-investment in the supply chain infrastructure. Several applications and examples are presented and open-loop, as well as feedback solutions are found for non-cooperating firms, long- and short-run investment cooperation and non-simultaneous moves (Stackelberg) firms. In particular, we show that a solution based on Nash and Stackelberg differential games provides the same level of capital investment. Thus, selecting the leader and the follower in a co-investment program does not matter. We show that in general, co-investments by firms vary both over time and across firms, and thereby render difficult the implementation of co-investment programs for future capital development. To overcome this problem, we derive conditions for firms’ investment share to remain unchanged over time and thus be easily planned.     

Optimal pricing strategies for Internet-based software dissemination

In the recent past, there have been several initiatives by major software companies, such as Microsoft, to lead the industry towards electronic software distribution. In this paper, we use a monopoly pricing model to examine the optimal pricing strategies for ‘selling’ and ‘pay-per-use’ licensing of packaged software over the Internet. Traditionally, software distribution included outright sale as well as short/long term renting. With the Internet fast becoming a prevalent mode for disseminating software, a customer can download and use software on a need-by-need basis. For the software vendor, offering the pay-per-use option to the consumer provides for a steady source of revenue and obviates the need for physical distribution, purchasing and inventory management mishaps. We examine the following issues in this paper: (i) what are the extra benefits to the software vendor for providing the pay-per-use option?; and (ii) does the market size change? The contribution of this paper is to show that pay-per-use is a viable alternative for a large number of customers, and that judicious pricing for pay-per-use is profitable for the software vendor.     

Capacity allocation,ordering, and pricing decisions in a supply chain with demand and supply uncertainties

This paper studies coordinated decisions in a decentralized supply chain that consists of one Original Equipment Manufacturer (OEM), one manufacturer, and one distributor, and possesses uncertainties at both demand and supply sides. These uncertainties emerge, respectively, from random demand the distributor faces and randomness of capacity with which the OEM processes the manufacturer’s outsourced quantity. Sharing supply and demand uncertainty information along the supply chain enables us to develop three models with different coordination efforts—the OEM and manufacturer coordination, the manufacturer and distributor coordination, and the OEM, manufacturer, and distributor coordination—and quantify the coordinated decisions in these three models. Our analysis of these coordination models suggests that coordinating with the OEM improves the manufacturer’s probability of meeting downstream demand and his expected profit, yet coordinating with the manufacturer is not necessarily beneficial to the OEM when downstream coordination is lacking.     

Ordering and pricing decisions in a two-echelon supply chain with asymmetric demand information

This article examines coordinated decisions in a decentralized supply chain that consists of one supplier and one retailer, and faces random demand of a single product with a short life cycle. We consider a setting where the retailer has accurate demand information while the supplier does not. Such a problem with asymmetric demand information can be viewed as an extension of the newsboy problem in which both the supplier and the retailer possess the same demand information. Combining the mechanism of sharing demand information and that of quantity discount and return policy enables us to develop three coordinated models in contrast with the basic and uncoordinated model. We are able to show the ordinal relationship among the retailer’s optimal order quantities in these four models under a general form of random demand, and compare the supply chain profits and conduct sensitivity analysis analytically in four models under uniform random demand. We also provide numerical results under normal random demand that bear a resemblance to those under uniform random demand.     

Optimal models for a multi-stage supply chain system controlled by kanban under just-in-time philosophy

This research studies a multi-stage supply chain system that operates under a JIT (just-in-time) delivery policy. Kanbans play an important role in the information and material flows in a supply chain system. Thus, a kanban mechanism is employed to assist in linking different production processes in a supply chain system to implement the scope of JIT philosophy. For a multi-stage supply chain system, a mixed-integer nonlinear programming (MINLP) problem is formulated from the perspective of JIT delivery policy where a kanban may reflect to a transporter such as a truck or a fork-lifter. The number of kanbans, the batch size, the number of batches and the total quantity over one period are determined optimally. It is solved optimally by branch and bound method. A greedy heuristic to avoid the large computational time in branch-and-bound algorithm is developed for solving a large MINLP. Coupled with plant-wide efforts for cost control and management commitment, a logistic system for controlling the production as well as the supply chain is built, which results in minimizing the total cost of the supply chain system. The results show that the improvements in reduction of inventory, wasted labor and customer service in a supply chain are significantly accomplished through the kanban mechanism.     

Benefits of partial myopia in a durable product supply chain considering pricing and advertising

Consider a bilateral monopoly supply chain where a manufacturer distributes a durable product through a retailer to end consumers. This paper develops a differential game in which the manufacturer determines the advertising and the wholesale price while the retailer sets the retail price. Channel members are partially myopic when they only consider goodwill dynamics and disregard sales evolution. We derive and compare partially myopic and forward-looking strategies with the following observations: First, under decentralized scenario, partially myopic channel members get higher profits than the forward-looking ones, while the opposite result occurs in centralized scenario. Second, when channel members are partially myopic, the distribution channel can benefit from the strategic decentralization.     

The effect of risk aversion on a supply chain with postponed pricing

We consider a supply chain consisting of a supplier and a risk-averse retailer operating under endogenous demand in retail pricing. The demand potential is uncertain and is revealed at the beginning of the selling season when it is too late to order products. The product price, on the other hand, is not determined in advance and can be postponed until the demand is revealed. The goal is to study the effect of risk-aversion and postponed pricing on both the retailer’s decisions and the overall supply chain. We find that the risk-averse retailer does not necessarily order less than the risk-neutral one and may introduce a bias by choosing a specific demand distribution. We contrast two specific choices. One is symmetric (balanced) with respect to the mean demand potential. The other is skewed (pessimistic) with most observations expected below the mean demand potential. Our numerical results show that the binding downside risk constraint deteriorates the supply chain performance when the forecast is balanced and improves it when the forecast is pessimistic.     

An optimal pricing policy under a Markov chain model

This paper is about an optimal pricing control under a Markov chain model. The objective is to dynamically adjust the product price over time to maximize a discounted reward function. It is shown that the optimal control policy is of threshold type. Closed-form solutions are obtained. A numerical example is also provided to illustrate our results.