基于两类失效的产品保修策略与出保维修优化

基于消费者对保修的需求,设计消费者偏爱的保修策略是制造商巩固市场地位、提升市场竞争力的一种战略决策。与此同时,以较低费用制定较长出保服役时间的出保维修策略也是消费者一直追求的目标。本文以两类失效产品为研究对象,首先从制造商角度将消费者偏爱的更新免费更换保修策略与产品定价相融合,开展了产品保修策略设计。其次,从消费者角度将预防维修与经典周期更换策略相融合,提出了维修—周期更换策略,且将其作为出保维修策略并对相应的性能进行了说明。通过数值实验发现,利润模型可对保修开展设计;与总费用模型作为目标函数相比,费用率模型作为目标函数可降低寿命周期费用;与经典周期更换策略相比,提出的维修—周期更换策略能使出保服役时间更长、费用率更低。     

An extended warranty policy with options open to consumers

An extended warranty model that includes a free repair period and an extended warranty period will be discussed. Consumers have choices to renew or not to renew at the end of free repair period. Different choices will have different cost implications for consumers and manufacturers. The exact expressions of the total expected discounted cost, and the long-run average cost per unit time for a consumer and the manufacturer are derived. Then the optimal policies for the consumers are obtained. Under the assumption that a consumer has applied his/her optimal policy, an optimal policy or an ε-optimal policy for the manufacturer is then determined analytically.     

Maintenance models in warranty: A literature review

Along with increasing the warranty period for complex systems, reducing the warranty servicing costs has become an issue of great importance to the manufacturers. One possible way to reduce the expected warranty servicing cost is by making sound decision on the product warranty and maintenance strategies. Therefore, warranties (basic warranty and extended warranty) and maintenance (corrective and preventive) are strongly interlinked and of great interest to both manufacturers and customers. This paper is the first identifiable academic literature review to deal with warranty and maintenance. It provides a classification scheme for the articles that link warranty and maintenance published between 2001 and 2011 covering 44 journals and proposes a taxonomy scheme to classify these articles. Nine hundred articles were identified for their relevance to warranty and were carefully reviewed. One-hundred and twenty-two articles were subsequently selected for their relevance to maintenance and included in the classification.     

Optimal maintenance strategy under renewable warranty with repair time threshold

In this paper, we consider a periodic preventive maintenance model, from the manufacturer's perspective, which can be implemented to reduce the maintenance cost of a repairable product during a given warranty period. The product is assumed to deteriorate with age and the warranty policy we adopt in this paper takes into account the two factors of failure time and repair time of the product when the product failure occurs. Under the proposed two-factor warranty, a repair time threshold is pre-determined and if the repair takes more time than that of the threshold, the failed product is replaced with a renewed warranty policy. Otherwise, the product is only minimally repaired to return to the operating state. During such a renewable warranty period, preventive maintenance is conducted to reduce the rate of degradation periodically while the product is in operation. By assuming certain cost structures, we formulate the expected warranty cost during the warranty period from the manufacturer's perspective when a periodic preventive maintenance strategy is adapted. Although more frequent preventive maintenance increases the warranty cost, the chance of product failures would be reduced. The main aim of this paper is to accomplish the optimal trade-off between the warranty cost and the preventive maintenance period by determining the optimal preventive maintenance period that minimizes the total expected warranty cost during the warranty period. Assuming the power law process for the product failures, we illustrate our proposed maintenance model numerically and study the impact of relevant parameters on the optimal preventive maintenance policy.     

Maintenance optimization for second‐hand products following periodic imperfect preventive maintenance warranty period

The maintenance policy for a product's life cycle differs for second‐hand and new products. Although several maintenance policies for second‐hand products exist in the literature, they are rarely investigated with reference to periodic inspection and preventive maintenance action during the warranty period. In this research, we study an optimal post‐warranty maintenance policy for a second‐hand product, which was purchased at age x with a fixed‐length warranty period. During the warranty period, the product is periodically inspected and maintained preventively at a prorated cost borne by the user, while any product failure is only minimally repaired by the dealer. After the warranty expires, the product is self‐maintained by the user for a fixed‐length maintenance period and the costs incurred during this time are fully borne by the user. At the end of the maintenance period, the product is replaced with a product of the user's choice. This study is focused on the determination of an optimal length for the maintenance period after the warranty expiration. As a criterion for the optimality, we adopt the long‐run mean cost during the second‐hand product's life cycle from the user's perspective. Finally, our results are analyzed numerically for sensitive analysis of several relevant factors, assuming that the failure distribution follows a Weibull distribution.     

Optimal maintenance strategy for non‐renewing replacement–repair warranty

In this paper, we study the maintenance policy following the expiration of the non‐renewing replacement–repair warranty (NRRW). For such purposes, we first define the non‐renewing free replacement–repair warranty and the non‐renewing pro rata replacement–repair warranty. Then the maintenance model following the expiration of the NRRW is discussed from the user's point of view. As the criterion to determine the optimal maintenance strategy, we formulate the expected cost rate per unit time from the user's perspective. All system maintenance costs incurred after the warranty is expired are paid by the user. Given the cost structures during the life cycle of the system, we determine the optimal maintenance period following the expiration of the NRRW. Finally, a few numerical examples are given for illustrative purposes. Copyright © 2012 John Wiley & Sons, Ltd.     

考虑更新延长两阶段保修的二手产品维修策略优化

针对二手产品的维修问题,给出了二手产品生命周期的定义,提出了考虑更新延长两阶段保修的维修策略模型。该策略综合考虑了产品的年龄变化、延保折扣、小修和生产损失费用等因素,从顾客的角度出发,建立以顾客期望总费用率最小化为目标的免费更换保修和按比例更换保修两种策略模型,并给出模型最优化的相关理论证明。算例研究验证了模型的有效性,并对参数的灵敏度进行了分析,文中结论可为顾客进行产品维修计划提供决策依据。     

Probability distributions of cost,revenue and profit over a warranty cycle

A warranty cycle starts with the sale of a new item and terminates when the warranty servicing obligation of the manufacturer created by this sale ends. Cost and profit measures over a warranty cycle are of interest with regards to accounting, pricing, product quality, warranty policy design, and other issues. For most predictive and decision making purposes, these variables cannot be described adequately by their means alone. In this paper, we obtain the probability distributions of the manufacturer's rebate, cost, revenue and profit during a cycle, under a (combination) freereplacement/pro-rata warranty policy, with the incorporation of the customer repurchase behavior under warranty. We first derive the joint distribution of the numbers of free and pro-rata replacements during a cycle. We then construct and compute the distributions of interest by conditioning on the numbers of such replacements. In so doing, we take into account the warranty policy, in terms of the lengths of the free and pro-rata periods, the cost and rebate profiles, customer repurchase probabilities during a pro-rata period, and the failure time distribution of the product. We provide several numerical examples, using data that are typical of battery warranties.     

新产品定价决策的影响因素分析

新产品的成功销售取决于两个重要的因素:一是具有生产特性的工程变量,比如产品的可靠性水平;一是具有市场特征的影响因素,比如价格和保障机制。为了实现收益,制造商必须认真审视价格、产品可靠性和保障机制的选择。因此,本文将价格作为外生变量,将保障机制与可靠性作为决策变量,建立了以最大化为目标的收益模型,分析可靠性与保障机制的最优策略。另外,探讨当不同变量的敏感性参数发生变化时,最优保障机制与产品可靠性的变化规律。最后,通过算例分析收益函数的基本特性,结论显示消费者总是从产品保障机制的信号中判断产品的可靠性水平,这对新产品销售有一定的借鉴意义。     

考虑维修时间的总质保需求预测模型

激烈的市场竞争迫使制造商们逐渐向以顾客需求为中心的公司转变。在近 20 年内,作为影响顾客满意度的主要因素,产品的质保服务管理的相关研究开始成为学术界的焦点。良好的质保服务会给企业节省较多的运营成本,故对于刚投入市场的新产品而言,准确地预测质保需求对制造商合理分配资金等具有重要意义。以往对质保需求的预测模型都局限于分析长期意义上一个产品的总质保成本,忽略了产品的维修时间和动态销售过程对准确预测产品的总质保需求及成本的影响。为此,以销售期内的产品所产生的维修需求为主要的研究对象,深入探讨维修时间对预测质保需求的影响。模型中,利用非齐次泊松过程模拟产品的动态销售过程,并利用复合随机过程中的交错更新理论来刻画维修时间对总质保需求的影响。最后的参数分析,为企业更好地管理质保服务提供了重要的现实依据。     

Evaluation of the warranty cost of a product with type III stochastic dependence between components

This paper analyses respectively the expected warranty costs from the perspectives of the manufacturer and the consumer. For a two-component series system with stochastic dependence between components, both the non-renewing free replacement policy and the renewing replacement policy are examined. It is assumed that whenever component 1 fails, a random damage to component 2 is occurred while a component 2 failure causes the system failure. Component 2 fails when its total accumulative damage exceeds a pre-determined level L. By considering the consumer’s behavior and the product service time, the warranty costs allocations between the manufacturer and the consumer are presented. Numerical examples are given to demonstrate the applicability of the methodology. It is proved that, independent of the type of the warranty policy, the failure interaction between components impacts the manufacturer profits and the consumer costs. The initial warranty length has also an impact on the product quality preferences to both the consumer and the manufacturer.     

展厅模式下制造商的质量与价格竞争

根据消费者对线上产品信息的了解程度,将市场中消费者分为高信息消费者和低信息消费者,利用Hotelling模型构造消费者的效用函数,分析两个竞争性的制造商关于开设展厅的Bertrand博弈以及制造商开设展厅后的质量和价格决策,并进行均衡分析。结果表明:当开设展厅的固定成本很低或可以忽略不计时,若低信息消费者对线上产品信任度很低,两个制造商都会开设展厅,同时其最优价格以及质量都会增加,但双方都获得较低的利润,陷入囚徒的困境;若低信息消费者对线上产品信任度很高时,两个制造商都不开设展厅,双方达到帕累托最优;当低信息消费者对线上产品信任度中等时,均衡策略与市场中低信息消费者比例有关,低信息消费者较多时,都不开设展厅,低信息消费者较少时,都开设展厅。当开设展厅的固定成本达到某一值,无论市场中的低信息消费者的多少或者信任度的高低,制造商都不会开设展厅。     

Optimal warranties,reliabilities and prices for durable goods in an oligopoly

This paper addresses the problem of durable goods manufacturers in an oligopoly seeking optimal values for three decision variables: product warranty, reliability and price. Each firm seeks a warranty-reliability-price combination that maximizes expected profit subject to quite general constraints on the firm's decision variables. Warranty serves as a signal of product reliability, which is not observable by consumers. We present a game-theoretic model of warranty-reliability-price competition in such a market and examine Nash equilibria for this game. We show that under fairly general assumptions each firm can optimally set its warranty and reliability independently of price and competitors' actions. In addition, we show that optimal warranties and reliabilities are complementary, and we explore the impact of different market factors on the optimal warranty and reliability. Finally, we show that optimal warranties are longer and products more reliable when consumers are risk averse.     

Warranty cost analysis for second-hand products

For second-hand products sold with warranty, the expected warranty cost for an item to the manufacturer, depends on

• 1.(i) the age and/or usage as well as the maintenance history for the item
• 2.(ii) the terms of the warranty policy.

The paper develops probabilistic models to compute the expected warranty cost to the manufacturer when the items are sold with free replacement or pro rata warranties.     

基于视情维修的质保政策设计研究

随着产品同质化程度不断提升,完善的质保服务已成为厂商提升品牌形象、刺激用户购买需求和全面反馈市场信息的主要途径。本文以具有退化特性的耐用品为研究对象,建立了视情维修条件下性能退化的维纳过程模型,考虑产品价格、质保期长度和维修费用承担比例对产品需求的影响,以最大化厂商利润为目标,确定了最优的质保期长度和维修费用承担比例。结合算例,比较了无视情维修和提供视情维修两种情形下对应的厂商利润,并分析了产品退化速率、成本参数和产品价格对利润的影响。研究结果表明,在质保服务范围内提供合理的视情维修服务既可将产品可靠性维持在一个较高水平,又可显著提升厂商利润。     

Optimal preventive-maintenance warranty policy for repairable products

This paper investigates preventive-maintenance warranty (PMW) policies for repairable products. When the length of a warranty period is pre-specified, the optimal number of preventive maintenance actions, corresponding maintenance degrees, and the maintenance schedule are jointly determined. We show that there exists a unique optimal policy such that the expected total warranty cost is minimized. Under some reasonable conditions, structural properties of the optimal policy are obtained. Using these properties, an algorithm is provided to efficiently search for the optimal policy. In the case where the failure density is Weibull, a closed form expression of the optimal policy is derived. Finally, the impact of providing preventive maintenance within a warranty period is illustrated through a numerical example.     

Dynamic pricing and warranty policies for products with fixed lifetime

We consider a repairable product with known market entry and departure times. A warranty policy is offered with product purchase, under which a customer can have a failed item repaired free of charge in the warranty period. It is assumed that customers are heterogeneous in their risk attitudes toward uncertain repair costs incurred after the warranty expires. The objective is to determine a joint dynamic pricing and warranty policy for the lifetime of the product, which maximizes the manufacturer’s expected profit. In the first part of the analysis, we consider a linearly decreasing price function and a constant warranty length. We first study customers’ purchase patterns under several different pricing strategies by the manufacturer and then discuss the optimal pricing and warranty strategy. In the second part, we assume that the warranty length can be altered once during the product lifetime in developing a joint pricing and warranty policy. Numerical studies show that a dynamic warranty policy can significantly outperform a fixed-length warranty policy.     

供应链纵向结构对EPR政策激励效果的影响研究

为了揭示供应链纵向结构对EPR政策激励效果的影响,本文通过构建EPR政策约束下由上游制造商和下游客户所组成的供应链决策模型,分别在纵向一体化和纵向分离两种典型的供应链纵向市场结构下,考察了EPR政策对制造商环保性能和可循环性设计决策的激励影响。结果表明:在不同的供应链纵向结构下,由于制造商与客户之间的利益协调机制存在着差异,使得EPR政策对制造商环境设计选择的激励效果将发生变化。在纵向一体化结构下EPR政策对制造商可循环性的激励效果更强;而EPR政策对环保性能的激励在哪种供应链纵向结构下更强是不确定的,最终还取决于行业本身在生产成本和环境成本等方面的特征。最后,基于本文的研究结论给出了EPR政策与产业政策相配套的政策建议。     

考虑制造商开设展厅的横向竞争博弈及定价-服务策略

从体验成本差异角度出发,将消费者分为高低体验成本两类,利用Hotelling模型构建消费者的效用函数。分析两个竞争性制造商关于开设展厅的Bertrand博弈以及展厅开设后的价格与服务决策。结果表明,当低体验成本消费者较多且产品匹配度较高或者低体验成本消费者较少时,两个制造商均开设展厅,但双方都获得最低的利润,陷入囚徒的困境;当低体验成本消费者较多且产品匹配度较低时,两个制造商都不开设展厅,双方达到帕累托最优。     

基于促销和延保的渠道入侵与订货时序策略

针对单个制造商和单个零售商组成的二级供应链,制造商一方面考虑是否开拓电子商务市场而建立直销渠道与零售商展开渠道竞争,另一方面为刺激市场需求开展促销活动并对所有消费者提供有偿延保服务。分别针对先后订货和同时订货两种情形,刻画了不同入侵成本下制造商的最优入侵、促销、定价以及销售策略,并分析了制造商渠道入侵策略对零售商订货决策和盈利能力的影响。研究表明：满足入侵成本阈值条件时,渠道入侵有利于改善制造商利润;同时订货会降低制造商的入侵动机和零售商利润;在延保服务价格敏感系数和促销成本系数满足相关约束时,零售商能够从制造商渠道入侵中攫取更多利润,实现供应链节点企业的互利共赢;无论订货时序如何,渠道入侵总会提高促销努力水平和延保服务价格。