A time delay model for the diffusion of a new technology

In this paper, we propose a mathematical model with time delay to describe the process of diffusion of a new technology. This model is suitable for modeling diffusion processes of all those technologies that require great initial investments and public subsidies, such as technologies used for producing renewable energy. We consider external factors, such as the government policy and the production costs, that influence the decision of adoption of the new technology. We also consider the internal influence from adopters. The adoption process is described by a delay differential equation. The time delay represents the evaluation stage at which the potential consumers decide whether to adopt the new technology or not. A qualitative analysis is carried out in order to assess the stability of the equilibrium for certain parameters and to find the final level of adopters.     

Understanding the drivers of broadband adoption: the case of rural and remote Scotland

Broadband has been described as a transforming technology and is now widely available in many developed countries. However, broadband availability is not the same as broadband adoption. If the socio-economic benefits of broadband are to be realized, then adoption needs to be both understood and encouraged. This is particularly important in rural and remote areas. This paper explores the factors that drive broadband adoption in one particular rural and remote area; rural and remote Scotland. A causal model and a quantitative simulation model are developed indicating how the various drivers of adoption interact with one another. Both models show that past policy initiatives have impacted on the rate of adoption. However, the greatest impact could be achieved if future policy initiatives target those people who show no interest in adopting broadband. The paper concludes by suggesting that this work has implications for rural and remote areas all around the world.     

e-服务质量决定因素与测量模型研究

本根据传统环境下的SERVQUAL模型、技术采用模型和自服务技术理论，识别出了e-服务质量的决定因素，并提出研究模型及相应的假设。实证检验结果表明：信任、易用性、反应性和可靠性是e-服务质量的决定因素。其中，信任的影响作用最大，其次是易用性、反应性，可靠性的影响较小。在此基础上，明确了每个因素的测量项目。建立了测量模型。     

DROUGHT RESILIENCE IN AGRICULTURE: THE ROLE OF TECHNOLOGICAL OPTIONS,LAND USE DYNAMICS,AND RISK PERCEPTION

Abstract Sustained droughts coupled with increasing pressure from urbanization severely test the ability of farmers to continue in agriculture. Understanding farmers' resilience to such pressures is increasingly becoming a significant policy concern. In this paper, a new measure of resilience to severe and sustained droughts in agriculture is derived as the ability to continue farming by saving and carrying forward water through the adoption of water efficient technology. In addition, the role of behavioral factors—such as subjective risk perception over the probability of droughts, of the probability of land getting urbanized, and of resistance to revising beliefs over water scarcity situation—in determining farmers' resilience to droughts is explored. Findings highlight the key role played by behavioral factors in influencing the decision to adopt when the economic factors, such as the price of water, do not capture the true opportunity costs of water. The range of available technological options is found to be crucial too, as marginal improvements in technology do not encourage adoption. An empirical application to the case of lettuce farming in Western Australia reveals that in the presence of speculative benefits from land rezoning, technological adoption is done only for enhancing profits in agriculture and not for improving resilience to droughts. Land rezoning possibilities may further distort technology adoption decisions, thereby, reducing resilience to droughts.     

Heterogeneity and increasing returns may drive socio-economic transitions

There are clear benefits associated with a particular consumer choice for many current markets. For example, as we consider here, some products might carry environmental or ‘green’ benefits. Some consumers might value these benefits while others do not. However, as evidenced by myriad failed attempts of environmental products to maintain even a niche market, such benefits do not necessarily outweigh the extra purchasing cost. The question we pose is, how can such an initially economically-disadvantaged green product evolve to hold the greater share of the market? We present a simple mathematical model for the dynamics of product competition in a heterogeneous consumer population. Our model preassigns a hierarchy to the products, which designates the consumer choice when prices are comparable, while prices are dynamically rescaled to reflect increasing returns to scale. Our approach allows us to model many scenarios of technology substitution and provides a method for generalizing market forces. With this model, we begin to forecast irreversible trends associated with consumer dynamics as well as policies that could be made to influence transitions.     

Adoption and use of AI tools: a research agenda grounded in UTAUT

This paper is motivated by the widespread availability of AI tools, whose adoption and consequent benefits are still not well understood. As a first step, some critical issues that relate to AI tools in general, humans in the context of AI tools, and AI tools in the context of operations management are identified. A discussion of how these issues could hinder employee adoption and use of AI tools is presented. Building on this discussion, the unified theory of acceptance and use of technology is used as a theoretical basis to propose individual characteristics, technology characteristics, environmental characteristics and interventions as viable research directions that could not only contribute to the adoption literature, particularly as it relates to AI tools, but also, if pursued, such research could help organizations positively influence the adoption of AI tools.

     

考虑跟随企业搭便车行为的创新企业定价策略研究

文章通过构建博弈模型探讨了存在跟随企业搭便车行为时创新企业的定价策略及定价模式(稳定定价或动态定价),并分析了忠实消费者规模及需求溢出效应等特征对创新企业定价决策与利润的影响.结果表明,无论创新企业采用稳定定价或动态定价模式,跟随企业搭便车行为均会降低创新企业利润,需求溢出效应的增强总能使创新企业和跟随企业均获得更高的...     

Cognitive modeling of socially transmitted affordances: a computational model of behavioral adoption tested against archival data from the Stanford Prison Experiment

Social learning and adoption of new affordances govern the rise of new a variety of behaviors, from actions as mundane as dance steps to those as dangerous as new ways to make improvised explosive device (IED) detonators. Traditional diffusion models and social network structures fail to adequately explain who would be likely to imitate new behavior and why some agents adopt the behavior while others do not. To address this gap, a cognitive model was designed that represents well-known socio-cognitive factors of attention, social influence, and motivation that influence learning and adoption of new behavior. This model was implemented in the Performance Moderator Function Server (PMFServ) agent-based cognitive architecture, enabling the creation of simulations where affordances spread memetically through cognitive mechanisms. This approach models facets of behavioral adoption that have not been explored by existing architectures: unintentional learning, multi-layered social and environmental attention cues, and contextual adoption. To examine the effectiveness of this model, its performance was tested against data from the Stanford Prison Experiment collected from the Archives of the History of American Psychology.     

演化博弈视角下XBRL技术采纳的监管策略研究

通过构建政府与企业的非对称博弈模型,研究了二者在XBRL技术采纳的监管过程中的互动策略,并用MATLAB仿真演示了不同参数变化中模型的演化均衡结果。结果表明XBRL技术的成本效益、政府的监管力度、惩罚力度和补贴系数是影响双方博弈系统的关键因素。通过降低技术成本,提高惩罚力度和监管力度,增加对企业的补贴力度,有助于提高企业采纳XBRL的积极性。最后,从降低技术成本、实施不同时期的阶段性监管策略以及变革强制采纳的推广模式,促进多主体协调发展等方面提出推动XBRL技术采纳的管理建议。     

考虑风险的产业技术联盟知识共享演化博弈研究

知识共享是促进产业技术联盟绩效增长的重要途径。考虑产业技术联盟成员风险偏好的差异性,引入成员风险因子与知识共享收益因素,构建基于风险因子和知识共享收益非线性关系的演化博弈支付矩阵,并求得博弈的均衡解。通过TD产业联盟的案例分析,仿真模拟风险因子、收益分配系数等因素对知识共享意愿的影响。研究结果表明:联盟成员的共享意愿对收益分配系数的变化非常敏感;风险因子和知识共享程度对联盟成员的共享意愿影响较大。     

基于顾客资产驱动因素与同辈影响的青少年购买行为研究

研究的主要内容围绕着顾客资产驱动因素及同辈影响对青少年消费者购买意向和实际购买行为的影响展开.在文献综述的基础上,以运动品牌为例,分析价值资产、品牌资产、关系资产以及同辈影响对于青少年消费者购买意向的影响.实证研究表明,同辈影响对于青少年消费者购买意向有着非常显著的影响,同辈群体的炫耀、谈论与推荐行为越多,则青少年消费者的购买意向越强烈.与此同时,购买意向对于实际购买行为的影响虽是正向且显著地,但受到购买惯性的影响而减弱.结论一定程度上从统计上论证了青少年消费者的购买特点,同时也为运动品牌的青少年产品营销活动提供了参考依据.     

Capital Accumulation and Embodied Technological Progress

This paper combines technology adoption with capital accumulation taking into account technological progress. We model this as a multi-stage optimal control problem and solve it using the corresponding maximum principle. The model with linear revenue can be solved analytically, while the model with market power is solved numerically. We obtain that investment jumps upwards right at the moment that a new technology is adopted. We find that, if the firm has market power, the firm cuts down on investment before a new technology is adopted. Furthermore, we find that larger firms adopt a new technology later.     

需求不确定影响下政府为绿色产品提供补贴的最优策略

考虑需求不确定因素的影响,应用报童模型,分析了政府为刺激绿色产品消费应该如何给消费者或供应企业提供补贴的问题。研究结果表明:政府部门希望实现政府补贴支出最小化的情况下,应该选择为消费者提供固定额度补贴。最优补贴额度由需求不确定因素以及政府制定目标销量共同决定。政府希望企业提高绿色产品产量的情况下,价格折扣为其最优选择。对消费者来说,随着需求不确定性增加,企业确定的最优产量将会增加,政府为绿色产品提供的补贴额度也将会提高,消费者实际购买价格将会降低,在需求不确定性较高的情况下,消费者购买绿色产品比较有利。     

基于演化博弈的制造企业低碳技术采纳决策机制研究

为实现CO₂减排目标,针对我国企业应对气候变化整体表现较差的问题,利用演化博弈理论和方法构建了企业低碳技术采纳决策模型,并对策略选择进行稳定性分析。理论研究和数值仿真结果表明:市场机制下只有当采纳低碳技术能够获得额外净收益时企业群体才会向全部选择采纳的“理想状态”演化,反之,企业选择不采纳策略,此时政府实施低碳技术投入和碳减排两种补贴政策可诱导系统向“理想状态”演化,但应将补贴系数控制在一定范围内发挥其最大激励效用。     

Technology adoption with limited foresight and uncertain technological learning

Most previous optimization models on technology adoption assume perfect foresight over the long term. In reality, decision-makers do not have perfect foresight, and the endogenous driving force of technology adoption is uncertain. With a stylized optimization model, this paper explores the adoption of a new technology, its associated cost dynamics, and technological bifurcations with limited foresight and uncertain technological learning. The study shows that when modeling with limited foresight and technological learning, (1) the longer the length of the decision period, the earlier the adoption of a new technology, and the value of a foresight can be amplified with a high learning rate. However, when the decision period is beyond a certain length, further extending its length has little influence on adopting the new technology; (2) with limited foresight, decisions aiming at minimizing the total cost of each decision period will commonly result in a non-optimal solution from the perspective of the entire decision horizon; and (3) the range of technological bifurcation is much larger than that with perfect foresight, but uncertainty in technological learning tends to reduce the range by removing the early adoption paths of a new technology.     

基于Hotelling模型的双寡头免费增值策略竞争分析

软件产品的经验性和强网络效应使得企业往往依靠免费的基础产品积聚人气,再通过收费的增值产品或服务来盈利。现有免费增值策略相关研究多局限于垄断情况,对多个企业之间的竞争交互鲜有探讨。基于产品网络效应和消费者偏好差异,本文构建Hotelling模型研究了双寡头企业免费增值策略博弈均衡及其影响因素。结果表明:若网络效应相对较强,企业都应采用免费增值策略;若网络效应相对较弱,都不采用;若网络效应相对处于中等水平,存在“都不采用”和“都采用”两种可能的均衡结果,但前者情况下双方企业都能获得更大利润。另外,消费者对企业之间的水平差异越敏感,对免费版本的质量要求越高,企业采用免费增值策略的动力越弱,“都不采用”区域扩大,而“都采用”区域缩小。     

汽车制造商分时租赁模式采用及产品线策略研究

考虑自有平台和第三方平台两种分时租赁方式,将汽车质量划分为性能质量和环境质量,构建销售模式、纯分时租赁模式和混合模式下的产品线策略模型,研究制造商产品线策略与商业模式之间的相互作用。研究发现,同品牌产品间竞争和合并效应是分时租赁模式影响产品线策略的两个关键因素。同品牌产品间竞争的加剧和合并效应的增大都会激励企业选择性能更好的车型而忽略其环境表现。分时租赁模式能同时改进利润与产品环境表现,但存在条件:当消费者价格敏感性较低时,使用成本高且合并效应小是实现同时改进的条件;当消费者价格敏感较高时,使用成本低且合并效应小则是同时改进的条件。     

Dynamic oligopoly pricing with reference-price effects

We analyze the strategic implications of consumers’ reference-price effects, either symmetric (for loss-neutral consumers) or asymmetric (for loss-averse consumers), in a differentiated oligopoly model where firms compete either in prices (à la Bertrand) or in quantities (à la Cournot) over an infinite time horizon. The dynamic game is specified in continuous time. The solution concept is Markov Perfect Equilibrium. We show how price dynamics in the presence of reference-price effects crucially depends on the nature of market competition. One of the main results of our analysis is that, with loss-averse consumers, there exists an interval of initial reference prices such that firms adopt the same constant-pricing strategy in both the Bertrand and the Cournot games, implying that the distinction between price and quantity competition has no impact on market conduct and performance.     

Adoption as a social marker: Innovation diffusion with outgroup aversion

Social identities are among the key factors driving behavior in complex societies. Signals of social identity are known to influence individual behaviors in the adoption of innovations. Yet the population-level consequences of identity signaling on the diffusion of innovations are largely unknown. Here we use both analytical and agent-based modeling to consider the spread of a beneficial innovation in a structured population in which there exist two groups who are averse to being mistaken for each other. We investigate the dynamics of adoption and consider the role of structural factors such as demographic skew and communication scale on population-level outcomes. We find that outgroup aversion can lead to adoption being delayed or suppressed in one group, and that population-wide underadoption is common. Comparing the two models, we find that differential adoption can arise due to structural constraints on information flow even in the absence of intrinsic between-group differences in adoption rates. Further, we find that patterns of polarization in adoption at both local and global scales depend on the details of demographic organization and the scale of communication. This research has particular relevance to widely beneficial but identity-relevant products and behaviors, such as green technologies, where overall levels of adoption determine the positive benefits that accrue to society at large.