Risk-sensitive dynamic pricing for a single perishable product

We show that the monotone structures of dynamic pricing for a single perishable product under risk-neutrality are preserved under risk-sensitivity with the additive general utility and atemporal exponential utility functions. We also show that the optimal price is decreasing over the degree of risk-sensitivity under the exponential class of both additive and atemporal utility functions.     

Location of a distribution center for a perishable product

A model that combines an inventory and location decision is presented, analyzed and solved. In particular, we consider a single distribution center location that serves a finite number of sales outlets for a perishable product. The total cost to be minimized, consists of the transportation costs from the distribution center to the sales outlets as well as the inventory related costs at the sales outlets. The location of the distribution center affects the inventory policy. Very efficient solution approaches for the location problem in a planar environment are developed. Computational experiments demonstrate the efficiency of the proposed solution approaches.     

Dynamic pricing,product and process innovation

The question of simultaneous dynamic pricing, product and process investment policies is crucial for manufacturing and high-tech industries. This paper models these policies in an optimal control setting. On the supply side, the firm sets prices, product and process investment levels over time. On the demand side, current demand depends on price and quality. Under an additive separable demand function, dynamic pricing increases with quality and cost. Therefore, both product innovation and process innovation impact the pricing policy. Under a multiplicative separable demand function, dynamic pricing policy follows the dynamic of production cost and is independent of the evolution of product quality. Thus, process innovation is the main determinant of a firm’s pricing policy over time and product innovation has no impact.     

Periodicity of pricing and marketing efforts in a distribution channel

Most research about cooperative (coop) advertising programs in channels relies on the assumption that manufacturers and retailers decide of pricing and marketing efforts simultaneously. This paper evaluates this central assumption and investigates the optimal periodicity (sequence of move) of pricing and marketing efforts (ME) decisions for a distribution channel. We develop a game theoretic model that accounts for pricing at each level of the channel, for the manufacturer’s ME mix strategies (a direct ME to consumers and coop advertising program offered to the retailer) and the retailer’s ME as well. We obtain solutions for a bilateral channel under different vertical interaction scenarios; when the channel is led by the manufacturer, the retailer or when channel members decide simultaneously of each of their marketing mix decisions (vertical Nash). We compare the effect of pricing and ME decision periodicity on outputs for each channel member. The main findings suggest that simultaneous decision-making of pricing and ME is optimal only for high enough levels of the manufacturer’s ME effects. For very highly effective marketing efforts, sequential play of pricing and ME allows channel members to implement equilibrium strategies and achieve maximum profits that would not be achieved with simultaneous decision-making. This highlights the importance of relaxing the simultaneous play assumption of pricing and ME in a distribution channel.     

Inventory control and pricing for perishable products under age and price dependent stochastic demand

Multistage stochastic programming (SP) with both endogenous and exogenous uncertainties is a novel problem in which some uncertain parameters are decision-dependent and others are independent of decisions. The main difficulty of this problem is that nonanticipativity constraints (NACs) make up a significantly large constraint set, growing very fast with the number of scenarios and leading to an intractable model. Usually, a lot of these constraints are redundant and hence, identification and elimination of redundant NACs can cause a significant reduction in the problem size. Recently, a polynomial time algorithm has been proposed in the literature which is able to identify all redundant NACs in an SP problem with only endogenous uncertainty. In this paper, however, we extend the algorithm proposed in the literature and present a new method which is able to make the upper most possible reduction in the number of NACs in any SP with both exogenous and endogenous uncertain parameters. Proving the validity of this method is another innovation of this study. Computational results confirm that the proposed approach can significantly reduce the problem size within a reasonable computation time.     

Dynamic pricing of multiple home delivery options

Online grocers accept delivery bookings and have to deliver groceries to consumers’ residences. Grocery stores operate on very thin margins. Therefore, a critical question that an online grocery store needs to address is the cost of home delivery operations. In this paper, we develop a Markov decision process-based pricing model that recognizes the need to balance utilization of delivery capacity by the grocer and the need to have the goods delivered at the most convenient time for the customer. The model dynamically adjusts delivery prices as customers arrive and make choices. The optimal prices have the following properties. First, the optimal prices are such that the online grocer gains the same expected payoff in the remaining booking horizon, regardless of the delivery option independently chosen by a consumer. Second, with unit order sizes, delivery prices can increase due to dynamic substitution effects as there is less time left in the booking horizon.     

A joint dynamic pricing and advertising model of perishable products

Advertising and dynamic pricing play key roles in maximizing profit of a firm. In this paper a joint dynamic pricing and advertising problem for perishable products is investigated, where the time-varying demand rate is decreasing in sales price and increasing in goodwill. A dynamic optimization model is proposed to maximize total profit by setting a joint pricing and advertising policy under the constraint of a limited advertising capacity. By solving the dynamic optimization problem on the basis of Pontryagin’s maximum principle, the analytical solutions of the optimal joint dynamic pricing and advertising policy are obtained. Additionally, to highlight the advantage of the joint dynamic strategy, the case of the optimal advertising with static pricing policy is considered. Numerical examples are presented to illustrate the validness of the theoretical results, and some managerial implications for the pricing and advertising of the perishable products are provided.     

Coordination in a distribution channel with decisions on the nature of incentives and share-dependency on pricing

We research the most suitable coordination mechanism for a distribution channel that is composed of one manufacturer and one retailer. Coordination is sought through a Revenue Sharing Contract (RSC) and the channel members have four coordination options in the menu: The share of revenues can be either set during the course of the game (endogenous) or preset before the game starts (exogenous); similarly, the retail price can be either share-dependent or share-independent. We seek to identify the coordination mechanism that leads to a profit-Pareto-improving situation with respect to a non-coordinated channel that implements a wholesale price contract. We compare players’ profits in the four coordination options and identify the mechanisms that firms prefer. Compared to the non-coordinated channel, our findings suggest that the manufacturer is always economically better-off through coordination, independent of the mechanism the channel uses. In contrast, the retailer is better-off with a share-dependent-pricing mechanism with the share set ex-post. The adoption of a preset share is conditionally beneficial to the parameter fraction. The economic value loss due to the double marginalization cannot be entirely eliminated, independent of the nature (exogenous or endogenous) of the sharing parameter and on the effect of RSC on pricing. In the comparison among coordination mechanisms, only a share-dependent-pricing mechanism with the share fixed over the course of the game is profit-Pareto-improving.     

Combined pricing and inventory control with multiple unreliable suppliers

We study a general finite horizon, periodic review combined inventory and pricing model with N suppliers and T periods, where both the demands and the supply mechanisms are random. The random supply mechanisms are of a general type that includes most structures encountered in practice. Demands are price dependent according to general, stochastic demand functions. We characterize the optimal combined pricing and ordering policies to all N suppliers. The general results pertain to general independent supply mechanisms. Under random capacities—one of the special random supply mechanisms—they also extend to suppliers that are positively dependent on each other.     

Dynamic pricing of remanufacturable products under demand substitution: a product life cycle model

We consider a manufacturer who sells both the new and remanufactured versions of a product over its life cycle. The manufacturer’s profit depends crucially on her ability to synchronize product returns with the sales of the remanufactured product. This gives rise to a challenging dynamic optimization problem where the size of both the market and the user pool are dynamic and their current values depend on the entire history. We provide an analytical characterization of the manufacturer’s optimal pricing, production, and inventory policies which lead to a practical threshold policy with a small optimality gap. In addition, our analysis offers a number of interesting insights. First, the timing of remanufacturing activity and its co-occurrence with new product manufacturing critically depends on remanufacturing cost benefits, attractiveness of the remanufactured product and product return rate. Second, there is a small upward jump in the price of the new product when remanufacturing is introduced. Third, the manufacturer keeps the new product longer on the market as the cost of remanufacturing decreases. Fourth, partially satisfying demand for the remanufactured item is never optimal, i.e., it is satisfied either fully or not at all. Finally, user pool and inventory of returned products are substitutes in ensuring the supply for future remanufacturing.     

Dynamic pricing inventory control under fixed cost and lost sales

This paper studies a periodic review pricing and inventory replenishment problem which encounters stochastic demands in multiple periods. In many inventory control problems, the unsatisfied demand is traditionally assumed to be backlogged but in this paper is assumed to be lost. In many practical problems, a consumer who could not buy what he/she wants in one store is not willing to wait until that store restocks it but tries to buy alternatives in other stores. Also, in this paper, the random variable for the demand function is assumed to be general, which means that any probability function for the random variable can be applied to our result. Cost terms consist of the holding cost by the leftover, the shortage cost by lost sales, and the strictly positive fixed ordering cost. The objective of this paper is to dynamically and simultaneously decide the optimal selling price and replenishment in each period by maximizing the expected profit over the finite selling horizon. We show that, under the general assumption on the random variable for the demand, the objective function is K$K$-concave, an (s,S)$(s\text{,}S)$ policy is optimal for the replenishment and the optimal price is determined based on the inventory level after the replenishment in each period.     

Monetary aspects of acquiring technology for price discrimination of a perishable storable product

The remaining shelf-life of perishable storable products can become an additional source of volatility among consumers and a matter for price discrimination. Two models are presented. Both models assume the retailer has the information about consumers’ sensitivity to the remaining shelf-life (eg, their purchasing history). Only the first assumes the retailer has also the technology for price discrimination. An optimal solution for each model is analytically obtained and a numerical example that illustrates the significance is introduced. Numerical illustration indicates that a policy of identical prices for all based on accurate information about consumer sensitivity to remaining shelf-life results in a profit that is just slightly smaller per unit of time compared with the price discrimination policy. Opposing, the numerical illustration also indicates significant difference between the models with respect to their impact on consumers. Following these results, the regulator may consider suggesting the retailer monetary incentives in order to utilize price discrimination.     

Bayesian solution to pricing and inventory control under unknown demand distribution

This paper addresses the simultaneous determination of pricing and inventory control with learning. The Bayesian formulation of this model results in a dynamic program with a multi-dimension state-space. We show that the state-space of the Bayesian model can be reduced under some conditions and characterize the structure of the optimal policy.     

Introduction of a second channel: Implications for pricing and profits

In this paper we study the optimal pricing strategies when a product is sold on two channels such as the Internet and a traditional channel. We assume a stylized deterministic demand model where the demand on a channel depends on prices, degree of substitution across channels and the overall market potential. We first study four prevalent pricing strategies which differ in the degree of autonomy for the Internet channel. For a monopoly, we provide theoretical bounds for these pricing strategies. We also analyze the duopoly case where an incumbent mixed retailer faces competition with a pure retailer and characterize price equilibria. Finally, through a computational study, we explore the behavior (price and profits) under different parameters and consumer preferences for the alternative channels.     

Dynamic pricing and scheduling in a multi-class single-server queueing system

This paper investigates an optimal sequencing and dynamic pricing problem for a two-class queueing system. Using a Markov Decision Process based model, we obtain structural characterizations of optimal policies. In particular, it is shown that the optimal pricing policy depends on the entire queue length vector but some monotonicity results prevail as the composition of this vector changes. A numerical study finds that static pricing policies may have significant suboptimality but simple dynamic pricing policies perform well in most situations.     

Coordinating pricing and inventory control in a fluctuating environment

This paper addresses the simultaneous determination of pricing and inventory replenishment strate- gies under a fluctuating environment. Specifically, we analyze the single item, periodic review model. The demand consists of two parts： the deterministic component, which is influenced by the price, and the stochastic component （perturbation）. The distribution of the stochastic component is determined by the current state of an exogenous Markov chain. The price that is charged in any given period can be specified dynamically. A replenishment order may be placed at the beginning of some or all of the periods, and stockouts are fully backlogged. Ordering costs that are lower semicontinuous, and inventory/backlog （or surplus） costs that are continuous with polynomial growth. Finite-horizon and infinite-horizon problems are addressed. Existence of optimal policies is established. Furthermore, optimality of （s,S,p）-type policies is proved when the ordering cost consists of fixed and proportional cost components and the surplus cost （these costs are all state-dependent） is convex.     

Dynamic power control in a fading downlink channel subject to an energy constraint

A central controller chooses a state-dependent transmission rate for each user in a fading, downlink channel by varying transmission power over time. For each user, the state of the channel evolves over time according to an exogenous continuous-time Markov chain (CTMC), which affects the quality of transmission. The traffic for each user, arriving at the central controller, is modeled as a finite-buffer Markovian queue with adjustable service rates. That is, for each user data packets arrive to the central controller according to a Poisson process and packet size is exponentially distributed; an arriving packet is dropped if the associated buffer is full, which results in degradation of quality of service. The controller forwards (downlink) the arriving packets to the corresponding user according to an optimally chosen transmission rate from a fixed set A _i of available values for each user i, depending on the backlog in the system and the channel state of all users. The objective is to maximize quality of service subject to an upper bound on the long-run average power consumption. We show that the optimal transmission rate for each user is solely a function of his own packet queue length and channel state; the dependence among users is captured through a penalty rate. Further, we explicitly characterize the optimal transmission rate for each user. This project is partially supported by Motorola grant # 0970-350-AF24. The authors thank Phil Fleming,Randy Berry and Achal Bassamboo for helpful comments.     

Impact of product pricing and timing of investment decisions on supply chain co-opetition

In supply chain co-opetition, firms simultaneously compete and co-operate in order to maximize their profits. We consider the nature of co-opetition between two firms: The product supplier invests in the technology to improve quality, and the purchasing firm (buyer) invests in selling effort to develop the market for the product before uncertainty in demand is resolved. We consider three different decision making structures and discuss the optimal configuration from each firm’s perspective. In case 1, the supplier invests in product quality and sets the wholesale price for the product. The buyer then exerts selling effort to develop the market and following demand potential realization, sets the resale price. In case 2, the supplier invests in product quality followed by the buyer’s investment in selling effort. Then, after demand potential is observed, the supplier sets the wholesale price and the buyer sets the resale price. Finally, in case 3, both firms simultaneously invest in product quality and selling effort, respectively. Subsequently, observing the demand potential, the supplier sets the wholesale price and the buyer sets the resale price. We compare all configuration options from both the perspective of the supplier and the buyer, and show that the level of investment by the firms depends on the nature of competition between them and the level of uncertainty in demand. Our analysis reveals that although configuration 1 results in the highest profits for the integrated channel, there is no clear dominating preference on system configuration from the perspective of both parties. The incentives of the co-opetition partners and the investment levels are mainly governed by the cost structure and the level of uncertainty in demand. We examine and discuss the relation between system parameters and the incentives in desiging the supply contract structure.