The Pepsi Putnam Challenge

Opening a copy of The Mathematical Intelligencer you may ask yourself uneasily, “What is this anyway—a mathematical journal, or what?” Or you may ask, “Where am I?” Or even “Who am I?” This sense of disorientation is at its most acute when you open to Cohn Adam’s column. Relax. Breathe regularly. It’s mathematical, it’s a humor column, and it may even be hannless.     

酒企营销预算思路

近年来搭乘中国经济快速发展的红利,白酒行业得到迅猛发展。2011年全国规模以上白酒企业1169家;白酒类前10位上市企业2011年实现销售收入3746．7亿元,同比增长40．3％,利润增长51．9％。但是,随着我国经济转型的加快,白酒行业同质化、行业集中度低、竞争惨烈化加剧,特别是行业发展中广告与促销费用膨胀风险加速累积。1995年的央视“标王”孔府宴酒,其品牌“孔府宴”在2002年转让给山东联大集团;1996年的央视“标王”秦池,在业绩过山车之后一蹶不振;2008-2010年,洋河投入的广告促销费用分别为1．07亿元、1．43亿元和4．3ML元;2011年的央视招标会上,酒类企业共投放19亿元,超过招标总额的20％。     

The Challenge of Functional Magnetic Resonance Imaging

Abstract

Functional magnetic resonance imaging of the human brain in action presents large statistical and computational challenges. Here we describe those challenges and provide references to a number of other papers where detailed methods developed to meet them are reported. The first seven sections of this paper were written in 1995 when our work was in its infancy. The last four sections were written more recently, to update the earlier sections and to show the directions we have gone and the directions we intend to go.     

The Challenge to Western Management Development

Journal of the Operational Research Society -     

The cultural roots linking Europe

It is argued that the cultural roots within Europe are powerful links and that there exist other regions as well, powerfully stamped by Indian, Chinese, Japanese, or Arabian and other cultures; we need a modus vivendi of “cooperative competition”; can OR/MS help (Section 1)? The history of European culture will be outlined (Section 2), particularly with a focus on European philosophy, beginning with the Greek pre-Socratics. Then, the influence of European philosophy on OR/MS will be sketched (Section 3) with respect to mathematics, state organisation, self-control, ethics, and philosophy of science. Finally, an extension of OR/MS education programmes toward philosophy will be recommended (Section 4).     

Joining the World The Challenge of Internationalizing Undergraduate Education

Abstract

In 1858, John Henry Cardinal Newman wrote The Idea of a University. His ideal was a residential community of students and teachers devoted to the intellect. To him, a college was “an alma mater, knowing her children one by one, not a foundry, or a mint, or a treadmill.” Given a choice between an institution that dispensed with “residence and tutorial superintendence and gave its degrees to any person who passed an examination in a wide range of subjects” or “a university which … merely brought a number of young men together for three or four years,” he chose the latter.     

财务与营销“联姻”

现在许多企业想做大,往往把市场份额看得太重,认为市场销售的成功自然会带来利润的增长。然而,市场营销人员灵活的头脑、先进的市场意识及各种公关技巧,有时会增加企业的风险和成本。同时,财务人员常常对市场营销人员将大量费用用于广告、市场开发、促销而心存疑虑,有时会加以限制,导致市场营销人员认为财务人员过于死板,把成本看得太重,限制了市场开发,丧失了宝贵的市场机会,降低了他们的工作积极性。     

加权分析在目标市场营销中的应用

本文用加权分析方法对市场细分化与目标化进行了量化分析。与以前的理论方法相比，提高了目标市场选择的可靠性与准确性。     

幂效用函数理论下的欧式期权定价

研究在不完全信息情况下,代理人根据自己的风险偏好建立效用函数理论,在幂效用函数下寻找资产的均衡价格和无风险折现因子,并在此基础上给出幂效用函数理论下的均衡的欧式期权定价公式.