A multi-period ordering and clearance pricing model considering the competition between new and out-of-season products

The joint management of pricing and inventory for perishable products has become an important problem for retailers. This paper investigates a multi-period ordering and clearance pricing model under consideration of the competition between new and out-of-season products. In each period, the ordering quantity of the new product and the clearance price of the out-of-season product are determined as decision variables before the demand is realized, and the unsold new product becomes the out-of-season one of the next period. We establish a finite-horizon Markov decision process model to formulate this problem and analyze its properties. A traditional dynamic program (DP) approach with two-dimensional search is provided. In addition, a myopic policy is derived in which only the profit of the current period is considered. Finally, we apply genetic algorithm (GA) to this problem and design a GA-based heuristic approach, showing by comparison among different algorithms that the GA-based heuristic approach is more performance sound than the myopic policy and much less time consuming than the DP approach.     

Dynamic pricing for perishable items with costly price adjustments

Dynamic pricing is widely adopted in inventory management for perishable items, and the corresponding price adjustment cost should be taken into account. This work assumes that the price adjustment cost comprises of a fixed component and a variable one, and attempts to search for the optimal dynamic pricing strategy to maximize the firm’s profit. However, considering the fixed price adjustment cost turns this dynamic pricing problem to a non-smooth optimal control problem which cannot be solved directly by Pontryagin’s maximum principle. Hence, we first degenerate the original problem into a standard optimal control problem and calculate the corresponding solution. On the basis of this solution, we further propose a suboptimal pricing strategy which simultaneously combines static pricing and dynamic pricing strategies. The upper bound of profit gap between the suboptimal solution and the optimal one is obtained. Numerical simulation indicates that the suboptimal pricing strategy enjoys an efficient performance.     

基于腐损程度的季节性产品动态定价与订单量的集成优化

为了对易腐季节性产品的销售价格和订单量进行最优决策,考虑产品在不同腐损程度的情形下,需求与价格和时间同时相关的一类季节性产品的动态定价和订单量的集成优化问题.建立该类产品的价格制订次数、每次制订的价格和订单量的集成优化模型,并对模型进行求解,最后结合数例验证模型的实用性和可操作性,并分析产品腐损程度对价格制订次数、价格大小、订单量和利润的影响.结果表明,随着产品腐损程度的提高,零售商在销售季节内的产品价格最优制订次数保持不变;零售商在销售季节内所制订的最优价格逐渐微降;产品的最优订单量和所产生的最优利润逐渐微升.     

Joint pricing and inventory replenishment decisions with returns and expediting

We study a single-item periodic-review model for the joint pricing and inventory replenishment problem with returns and expediting. Demand in consecutive periods are independent random variables and their distributions are price sensitive. At the end of each period, after the demand is realized, a buyer can return excess stocks to a supplier. Or, if there are stockouts, the buyer can place an expediting order at the supplier to reduce the amount of shortage. Unfilled demands are fully backlogged. We characterize the optimal dynamic policy that determines the pricing, inventory replenishment, and adjustment decisions in each period so that the total expected discounted profit is maximized. For a very general stochastic demand function, we can show that the optimal replenishment policy is a modified base-stock policy, the optimal pricing policy is a modified base-stock-list-price policy, and the optimal policy for inventory adjustment follows a dual-threshold policy. We further study the operational effect of returns and expediting. Analytical and numerical results demonstrate that returns and expediting lead to a significant profit increase in a number of situations, including limited supply capacity, sufficient flexibility of the expediting order, high demand uncertainty, and a price-sensitive market.     

Optimal pricing,production, and inventory for deteriorating items under demand uncertainty: The finite horizon case

This paper aims to investigate the joint dynamic pricing and production decisions of deteriorating items with uncertain demand over a finite selling season, where the demand is price sensitive and the potential demand is characterized by a stochastic process. The stocks deteriorate physically at a constant fraction of the on-hand inventory. A joint dynamic pricing and production problem to maximize the total expected profit is modeled as a stochastic optimal control problem. We derive the closed-form solutions, which are in time-dependent linear feedback form of the inventory level when it is either positive or negative. It is shown that the manufacturer always benefits from a reduction in the volatility of potential market demand. In addition, to highlight the effectiveness of the joint dynamic strategy, we also consider the case of optimal production with a static price. A numerical example is presented to illustrate the validity of the optimal control policy, and sensitivity analysis on major parameters is performed to provide more managerial insights into deteriorating items.     

Dynamic pricing and warranty policies for products with fixed lifetime

We consider a repairable product with known market entry and departure times. A warranty policy is offered with product purchase, under which a customer can have a failed item repaired free of charge in the warranty period. It is assumed that customers are heterogeneous in their risk attitudes toward uncertain repair costs incurred after the warranty expires. The objective is to determine a joint dynamic pricing and warranty policy for the lifetime of the product, which maximizes the manufacturer’s expected profit. In the first part of the analysis, we consider a linearly decreasing price function and a constant warranty length. We first study customers’ purchase patterns under several different pricing strategies by the manufacturer and then discuss the optimal pricing and warranty strategy. In the second part, we assume that the warranty length can be altered once during the product lifetime in developing a joint pricing and warranty policy. Numerical studies show that a dynamic warranty policy can significantly outperform a fixed-length warranty policy.     

Dynamic channel control and pricing of a single perishable product on multiple distribution channels

This paper studies dynamic channel control and pricing of a single perishable product distributed through multiple channels with the objective of maximizing the total expected profit over a finite horizon. We consider two types of commissions, namely proportional and fixed commissions, on the third-party channels and utilize stylized linear functions to characterize dependent demand flows from different channels. We show that, the magnitude of the opportunity cost of capacity uniquely determines the optimal channel control, at any given inventory level and periods to go. Consequently, we are able to derive the optimal price offered on each channel as a function of the opportunity cost of capacity in closed form. This significantly reduces the computational complexity of the stochastic dynamic program when parameters are constant with time. When channels are independent, we provide a necessary and sufficient condition for the optimality of a nested channel control policy by commission rates. The same condition is also sufficient for the optimality of the nested channel control policy in a distribution system with two dependent channels. We then characterize the structural properties of the optimal pricing and channel control policies. Finally, we explore the impact of the substitution effect on the channel control through numerical studies and gain managerial insights.     

Resource capacity allocation to stochastic dynamic competitors: knapsack problem for perishable items and index-knapsack heuristic

In this paper we propose an approach for solving problems of optimal resource capacity allocation to a collection of stochastic dynamic competitors. In particular, we introduce the knapsack problem for perishable items, which concerns the optimal dynamic allocation of a limited knapsack to a collection of perishable or non-perishable items. We formulate the problem in the framework of Markov decision processes, we relax and decompose it, and we design a novel index-knapsack heuristic which generalizes the index rule and it is optimal in some specific instances. Such a heuristic bridges the gap between static/deterministic optimization and dynamic/stochastic optimization by stressing the connection between the classic knapsack problem and dynamic resource allocation. The performance of the proposed heuristic is evaluated in a systematic computational study, showing an exceptional near-optimality and a significant superiority over the index rule and over the benchmark earlier-deadline-first policy. Finally we extend our results to several related revenue management problems.     

An inventory system with two suppliers and default risk

This paper considers the problem of joint replenishment and pricing for a single product with two suppliers and supply disruption. Our objective is to maximize the total profit by choosing an appropriate replenishment and pricing policy. We not only obtain that the form of the optimal policy has a (s,S,p,σ,Σ)-type, but also analyze how supply disruption affects the profit function and the optimal policy.     

A simulation of the impacts of dynamic price management for perishable foods on retailer performance in the presence of need-driven purchasing consumers

Numerous studies have investigated dynamic pricing for perishable products. The models have been designed to determine an optimal pricing structure and improve retailer performance. Previous studies on pricing models for perishable products have considered various assumptions of consumer demand and purchasing behaviour from deterministic and stochastic price-dependent demands to myopic and strategic consumer purchasing behaviour. They have not, however, considered consumer demand in reaction to a situation where the display stock of a particular product has different qualities (such as shelf-life) and prices available at the same time. This is particularly applicable in the analysis of dynamic pricing models for perishable foods. In this paper, we investigate the impact of frequency of discount during a product’s selling period on retailer performance, by considering changes in consumer purchasing behaviour in response to the display stock of a particular food product having different remaining shelf-life and prices. On the basis of a literature review and data obtained from interviews with food retailers, a simulation study is performed to compare the performance of different pricing policies. The results demonstrate the benefits gained by adopting more dynamic price policies.     

需求对时间和价格敏感产品的最优动态定价与订购策略

探讨了需求对时间和价格敏感产品的最优动态定价和订购策略,建立了使零售商利润最大化的库存模型.然后对模型的性质进行了分析,给出了一个寻找最优价格调整次数的算法和数值例子,得到一些有意义的管理经验.     

Optimal advertising pulsation policies: a dynamic programming approach

This study formulates and solves an advertising pulsation problem for a monopolistic firm using dynamic programming (DP). The firm aims at maximising profit through an optimal allocation of the advertising budget in terms of rectangular pulses over a finite planning horizon. Aggregate sales response to the advertising effort is assumed to be governed by a modified version of the Vidale–Wolfe model in continuous time proposed by Little. Using a numerical example in which a planning horizon of one year is divided into one, two through ten equal time periods, computing routines are developed to solve 150 DP problems. Computational results show among other findings that the performance yielded by the DP policy dominates the uniform advertising policy (constant spending) for a concave advertising response function and the advertising pulsing policy (turning advertising on and off) for a linear or convex response function.     

Optimal pricing for tandem queues with finite buffers

We consider optimal pricing for a two-station tandem queueing system with finite buffers, communication blocking, and price-sensitive customers whose arrivals form a homogeneous Poisson process. The service provider quotes prices to incoming customers using either a static or dynamic pricing scheme. There may also be a holding cost for each customer in the system. The objective is to maximize either the discounted profit over an infinite planning horizon or the long-run average profit of the provider. We show that there exists an optimal dynamic policy that exhibits a monotone structure, in which the quoted price is non-decreasing in the queue length at either station and is non-increasing if a customer moves from station 1 to 2, for both the discounted and long-run average problems under certain conditions on the holding costs. We then focus on the long-run average problem and show that the optimal static policy performs as well as the optimal dynamic policy when the buffer size at station 1 becomes large, there are no holding costs, and the arrival rate is either small or large. We learn from numerical results that for systems with small arrival rates and no holding cost, the optimal static policy produces a gain quite close to the optimal gain even when the buffer at station 1 is small. On the other hand, for systems with arrival rates that are not small, there are cases where the optimal dynamic policy performs much better than the optimal static policy.

     

Temporary price increase during replenishment lead time

Pricing and inventory management make up together revenue management, which is a significant effort to boost revenues out of available resources. Firms use various forms of dynamic pricing, including personalized pricing, markdowns, promotions, coupons, discounts, and clearance sales, to respond to market fluctuations and demand uncertainty. In this paper, we study a temporary price increase policy, a form of dynamic pricing, for a non-perishable product, a practice used by several giant retailers such as Amazon, Walmart, and Apple. We develop a continuous review inventory model that allows for joint replenishment and pricing decisions, where the lead time is not zero. A replenishment decision controls supply, while a pricing decision controls demand. A manager exercises a temporary price increase to slow demand and avoid a stock-out situation while waiting for a shipment, which may not necessarily increase revenues, but decrease stock-out costs. The problem is to solve for the optimal replenishment and the pricing policy parameters that maximize the long-run expected profit. That is, when and how much to order and when to raise the price. In this paper, the inventory level and time trigger a price increase. We solve many numerical examples and perform extensive sensitivity analyses. Our results show that compared to a model that focuses on fixed pricing, our model brings an additional increase in profit of about 13%.     

Public Disclosure Programs vs. traditional approaches for environmental regulation: Green goodwill and the policies of the firm

A Public Disclosure Program (PDP) is compared to a traditional environmental regulation (exemplified by a tax/subsidy) in a simple dynamic framework. A PDP aims at revealing the environmental record of firms to the public. This information affects its image (goodwill or brand equity), and ultimately its profit. A firm polluting less than its prescribed target would win consumer’s sympathy and raise its goodwill, whereas it is the other way around when the firm exceeds its emissions quota. The evolution of this goodwill is assumed to depend also on green activities or advertising expenditures. Within this framework, we analyze how a PDP affects the firm’s optimal policies regarding emissions, pricing and advertising as compared to a traditional regulation. We show that advertising acts as a complementary device to pricing and that emissions are increasing in goodwill. The role of a standard or target level for emissions turns out to be totally different under both policy regimes. In the case of a tax/subsidy approach, this target level only acts as constant who increases or decreases profit by a fixed amount, but it does not affect the policy of the firm. On the contrary, if a PDP is implemented, the target value for emissions enters in an important way in the goodwill accumulation mechanism and determines how the firm reacts to the regulation and what is the time path for the economic and environmental variables. Moreover, this value is also crucial to determine the possibility that a PDP is profit improving. A policy implication of this fact is that regulators should be particularly careful in fixing the emission standard when a PDP is applied. The theoretical results are complemented with a numerical illustration.     

A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains

Vertical cooperative (co-op) advertising is a marketing strategy in which the retailer runs local advertising and the manufacturer pays for a portion of its entire costs. This paper considers vertical co-op advertising along with pricing decisions in a supply chain; this consists of one manufacturer and one retailer where demand is influenced by both price and advertisement. Four game-theoretic models are established in order to study the effect of supply chain power balance on the optimal decisions of supply chain members. Comparisons and insights are developed. These embrace three non-cooperative games including Nash, Stackelberg-manufacturer and Stackelberg-retailer, and one cooperative game. In the latter case, both the manufacturer and the retailer reach the highest profit level; subsequently, the feasibility of bargaining game is discussed in a bid to determine a scheme to share the extra joint profit.     

Dynamic pricing with uncertain production cost: An alternating-move approach

This article studies a two-firm dynamic pricing model with random production costs. The firms produce the same perishable products over an infinite time horizon when production (or operation) costs are random. In each period, each firm determines its price and production levels based on its current production cost and its opponent’s previous price level. We use an alternating-move game to model this problem and show that there exists a unique subgame perfect Nash equilibrium in production and pricing decisions. We provide a closed-form solution for the firm’s pricing policy. Finally, we study the game in the case of incomplete information, when both or one of the firms do not have access to the current prices charged by their opponents.     

Integration of pricing and capacity allocation for perishable products

For years pricing and capacity allocation decisions in most revenue management models have been carried out independently. This article presents a comprehensive model to integrate these two decisions for perishable products. We assume that the supplier sells the same products to different micro-markets at distinct prices. Throughout the sales season, the supplier faces decisions as to which micro-markets or customer classes should be served and at what prices. We show that (i) at any time, a customer class is active (being served) if and only if the price offered is over a threshold level, but the optimal price may not be the highest one of the supplier’s choice; (ii) when the price decision is made in conjunction with inventory, it is similar to the procedure shown in pure pricing models, i.e., the optimal price comes from a subset of prices that forms a maximum increasing concave envelope; (iii) because of dynamic changes in the optimal prices, the nested-price structure does not necessarily hold in general and needs to be redefined; and (iv) the optimal pricing and capacity control policy is based on a sequence of threshold points that incorporate inventory, price and demand intensity. Numerical examples are provided.     

马氏需求和随机供应下的订货和定价问题

考虑到零售商的固定订货费用以及在供应商供货不确定因素的影响下,研究了零售商的联合定价和订货问题.在一定的条件下,以极大化销售周期中的利润为准则,证明了零售商联合订货和定价最优策略的存在性,并且得到了最优策略具有$(s,S,p)$的结构.分析了供货的不确定性对最优策略的影响,特别是零售商所获得的最大利润与得到供货的概率成正比的关系,即每阶段得到货的概率越大,零售商获得的利润越多.     

单向可替代产品价格和库存的联合决策

考虑单周期问题中零售商同时销售两种可单向替代的产品,以期望利润为目标函数建立数学模型.将库存和替代价格共同作为零售商决策变量,证明其目标函数是凹函数,并得到求模型最优解的充要条件及解存在的范围.最后假设产品需求为正态分布,通过数值实验对模型的最优解进行分析,结果表明:实行最优替代价格策略可以有效提高零售商期望利润;允许替代销售不一定提高市场服务水平;被替代产品的销售价格和残值对零售商的最优替代价格决策没有显著影响.