Pricing decisions for substitutable products with a common retailer in fuzzy environments

The pricing problem of substitutable products in a fuzzy supply chain is analyzed by using game theory in this paper. There are two substitutable products produced by two competitive manufacturers respectively and then sold by one common retailer to the consumers. Both the manufacturing cost and the customer demand for each product are characterized as fuzzy variables. How the two manufacturers and the common retailer make their own pricing decisions about wholesale prices and retail prices are explored under four different scenarios, and the corresponding expected value models are developed in this paper. Finally, a numerical example is given to illustrate the effectiveness of the proposed supply chain models.     

Capacity allocation,ordering, and pricing decisions in a supply chain with demand and supply uncertainties

This paper studies coordinated decisions in a decentralized supply chain that consists of one Original Equipment Manufacturer (OEM), one manufacturer, and one distributor, and possesses uncertainties at both demand and supply sides. These uncertainties emerge, respectively, from random demand the distributor faces and randomness of capacity with which the OEM processes the manufacturer’s outsourced quantity. Sharing supply and demand uncertainty information along the supply chain enables us to develop three models with different coordination efforts—the OEM and manufacturer coordination, the manufacturer and distributor coordination, and the OEM, manufacturer, and distributor coordination—and quantify the coordinated decisions in these three models. Our analysis of these coordination models suggests that coordinating with the OEM improves the manufacturer’s probability of meeting downstream demand and his expected profit, yet coordinating with the manufacturer is not necessarily beneficial to the OEM when downstream coordination is lacking.     

On a cooperative advertising model for a supply chain with one manufacturer and one retailer

, , ,  and  recently studied a game-theoretic model for cooperative advertising in a supply chain consisting of one manufacturer and one retailer. However, the sales-volume (demand) function considered in this model can become negative for some values of the decision variables, and in fact, this does happen for the proposed Stackelberg and Nash equilibrium solutions. Yue et al. (2006) acknowledge the negativity problem and suggest two constraints to fix it; however, they do not incorporate these constraints into their mathematical analysis. In this paper, we show that the results obtained by analyzing the advertising model under the constraints suggested by Yue et al. can differ significantly from those obtained in the previous papers.     

Pricing policies for substitutable products in a supply chain with Internet and traditional channels

This study considers pricing policies in a supply chain with one manufacturer, who sells a product to an independent retailer and directly to consumers through an Internet channel. In addition to the manufacturer’s product, the retailer sells a substitute product produced by another manufacturer. Given the wholesale prices of the two substitute products, the manufacturer decides the retail price of the Internet channel, and the retailer decides the retail prices of the two substitute products. Both the manufacturer and the retailer choose their own decision variables to maximize their respective profits. This work formulates the price competition, using the settings of Nash and Stackelberg games, and derives the corresponding existence and uniqueness conditions for equilibrium solutions. A sensitivity analysis of an equilibrium solution is then conducted for the model parameters, and the profits are compared for two game settings. The findings show that improving brand loyalty is profitable for both of the manufacturer and retailer, and that an increased service value may alleviate the threat of the Internet channel for the retailer and increase the manufacturer’s profit. The study also derives some conditions under which the manufacturer and the retailer mutually prefer the Stackelberg game. Based on these results, this study proposes an appropriate cooperation strategy for the manufacturer and retailer.     

Demand disruption and coordination of the supply chain with a dominant retailer

This paper develops two coordination models of a supply chain consisting of one manufacturer, one dominant retailer and multiple fringe retailers to investigate how to coordinate the supply chain after demand disruption. We consider two coordination schedules, linear quantity discount schedule and Groves wholesale price schedule. We find that, under the linear quantity discount schedule, the manufacturer only needs to adjust the maximum variable wholesale price after demand disruption. For each case of the disrupted amount of demand, the higher the market share of the dominant retailer, the lower its average wholesale price and the subsidy will be under the linear quantity discount schedule, while the higher its fraction of the supply chain’s profit will be under Groves wholesale price schedule. When the increased amount of demand is very large and production cost is sufficiently low, linear quantity discount schedule is better for the manufacturer. However, when the production cost is sufficiently large, Groves wholesale price schedule is always better. We also find that the disrupted amount of demand largely affects the allocation of the supply chain’s profit.     

Quantifying supply chain ineffectiveness under uncoordinated pricing decisions

We analyze a multiple-stage supply chain model of a seasonal product with pricing decisions. We develop closed-form expressions for the optimal expected profits of different stages. The results enable us to quantify the loss of supply chain profits if uncoordinated pricing decisions are made by supply chain agents.     

Analysis of supply chain coordination under fuzzy demand in a two-stage supply chain

This paper considers a two-stage supply chain coordination problem and focuses on the fuzziness aspect of demand uncertainty. We use fuzzy numbers to depict customer demand, and investigate the optimization of the vertically integrated two-stage supply chain under perfect coordination and contrast with the non-coordination case. As in the traditional probabilistic analysis, we prove that the maximum expected supply chain profit in a coordination situation is greater than the total profit in a non-coordination situation.     

Combined pricing and supply chain operations under price-dependent stochastic demand

In this study, we determined product prices and designed an integrated supply chain operations plan that maximized a manufacturer’s expected profit. The computational results of this study revealed that as the variance of the demand distribution increases, a manufacturer will increase its inventory to levels that are greater than the anticipated demand to prevent the potential loss of sales and will simultaneously raise product prices to obtain a greater profit. In the cost minimization approach, the manufacturer may earn the highest possible profits, as determined by the profit optimization approach, only if this firm precisely forecasts the mean market demand for its products. Greater inaccuracies in this forecast will produce lower levels of expected profit.     

Competitive strategies and market segmentation for suppliers with substitutable products

This research studies the competition between two coexisting suppliers in a two-echelon supply chain. The suppliers have different inventory cost structures (holding cost and setup cost). Each supplier offers one type of the two substitutable products to multiple buyers. Buyers’ preferences between the substitutable products differ. Each buyer has a particular order profile (order frequency and quantity). A buyer chooses between the suppliers based on the prices offered by both suppliers and his/her own preference. A Hotelling-type model is used to describe buyers’ preferences for the products. We are able to describe the conditions for buyers to switch between the suppliers, and therefore spot the buyer groups that may or may not switch when the suppliers compete. Pricing strategies for different buyer groups are suggested to the competitive suppliers accordingly. Furthermore, equilibrium prices, market segments, and overall profits for the suppliers are revealed based on Game Theory. An algorithm is also proposed to forecast buyers’ reactions to suppliers’ pricing strategies given the buyers’ order profiles and preferences between the substitutable products.     

Possibilistic linear-programming approach for supply chain networking decisions

Supply chain networking decisions are very important for the medium- and long-term planning success of manufacturing companies. The inputs to supply chain planning models are subject to environmental and system uncertainties. In this paper, a fuzzy set theory-based model is proposed to deal with those uncertainties. For this purpose, a possibilistic linear programming (PLP) model is used to make strategic resource-planning decisions using fuzzy demand forecasts and fuzzy yield rates as well as other inputs such as costs and capacities. The objective of the proposed PLP is to maximize the total profit of the enterprise. The model is applied to Mercedes–Benz Türk, one of the largest bus-manufacturing companies in the world, and conclusions and suggestions for further research are provided.     

Impact of product pricing and timing of investment decisions on supply chain co-opetition

In supply chain co-opetition, firms simultaneously compete and co-operate in order to maximize their profits. We consider the nature of co-opetition between two firms: The product supplier invests in the technology to improve quality, and the purchasing firm (buyer) invests in selling effort to develop the market for the product before uncertainty in demand is resolved. We consider three different decision making structures and discuss the optimal configuration from each firm’s perspective. In case 1, the supplier invests in product quality and sets the wholesale price for the product. The buyer then exerts selling effort to develop the market and following demand potential realization, sets the resale price. In case 2, the supplier invests in product quality followed by the buyer’s investment in selling effort. Then, after demand potential is observed, the supplier sets the wholesale price and the buyer sets the resale price. Finally, in case 3, both firms simultaneously invest in product quality and selling effort, respectively. Subsequently, observing the demand potential, the supplier sets the wholesale price and the buyer sets the resale price. We compare all configuration options from both the perspective of the supplier and the buyer, and show that the level of investment by the firms depends on the nature of competition between them and the level of uncertainty in demand. Our analysis reveals that although configuration 1 results in the highest profits for the integrated channel, there is no clear dominating preference on system configuration from the perspective of both parties. The incentives of the co-opetition partners and the investment levels are mainly governed by the cost structure and the level of uncertainty in demand. We examine and discuss the relation between system parameters and the incentives in desiging the supply contract structure.     

Matching product architecture with supply chain design

Product architecture is typically established in the early stages of the product development (PD) cycle. Depending on the type of architecture selected, product design, manufacturing processes, and ultimately supply chain configuration are all significantly affected. Therefore, it is important to integrate product architecture decisions with manufacturing and supply chain decisions during the early stage of the product development. In this paper, we present a multi-objective optimization framework for matching product architecture strategy to supply chain design. In contrast to the existing operations management literature, we incorporate the compatibility between the supply chain partners into our model to ensure the long term viability of the supply chain. Since much of the supplier related information may be very subjective in nature during the early stages of PD, we use fuzzy logic to compute the compatibility index of a supplier. The optimization model is formulated as a weighted goal programming (GP) model with two objectives: minimization of total supply chain costs, and maximization of total supply chain compatibility index. The GP model is solved by using genetic algorithm. We present case examples for two different products to demonstrate the model’s efficacy, and present several managerial implications that evolved from this study.     

Integrating effective flexibility measures into a strategic supply chain planning model

This paper develops models for capacity, product mix, distribution and input supply flexibility and integrates them in a strategic level, mixed integer supply chain (SC) planning model as a way of addressing demand and supply uncertainty, as well as improving market responsiveness. Capacity flexibility is modeled via the SC’s production capacity planning to address budgeted demand and ensure the fulfillment of prospective demand increases when considering various market scenarios. This model selects an optimal number of products from fast moving and extended product range options—based on the product mix flexibility. The model confirms a quick response to a changing marketplace by considering elements like transportation and supply lead time along with the probabilities of stock out options when addressing input supply and distribution flexibility. This paper proposes a solution procedure to solve the model for real world problems, and investigates the sensitivity of the model outputs with respect to changes in flexibility measures.     

Coordinating order quantity decisions in the supply chain contract under random demand

In this paper, we are concerned with the coordinating quantity decision problem in a supply chain contract. The supply chain contract is composed of one manufacturer and one retailer to meet the random demand of a single product with a short lifecycle. Our analysis show that the retailer expects to obtain higher profit under proper ordering policies, which can also maximize the expected profit of the supply chain. The manufacturer may induce the retailer to order the coordinated quantity by adjusting the unit return price. As a result, the supply chain is expected to achieve the optimal expected profit.     

Coordination mechanisms of supply chain systems

Supply chain management (SCM) has become an important management paradigm. As supply chain members are often separate and independent economic entities, a key issue in SCM is to develop mechanisms that can align their objectives and coordinate their activities so as to optimize system performance. In this paper, we provide a review of coordination mechanisms of supply chain systems in a framework that is based on supply chain decision structure and nature of demand. This framework highlights the behavioral aspects and information need in the coordination of a supply chain. The identification of these issues points out several directions of future research in this area.     

Product variety and channel structure strategy for a retailer-Stackelberg supply chain

Motivated by the observations that the direct sales channel is increasingly used for customized products and that retailers wield leadership, we develop in this paper a retailer-Stackelberg pricing model to investigate the product variety and channel structure strategies of manufacturer in a circular spatial market. To avoid channel conflict, we consider the commonly observed case where the indirect channel sells standard products whereas the direct channel offers custom products. Our analytical results indicate that if the reservation price in the indirect channel is sufficiently low, adding the direct channel raises the unit wholesale price and retail price in the indirect channel due to customization in the direct channel. Despite the fact that dual channels for the retailer may dominate the single indirect channel, we find that the motivation for the manufacturer to use dual channels decreases with the unit production cost, while increases with (i) the marginal cost of variety, (ii) the retailer’s marginal selling cost, and (iii) the customer’s fit cost. Interestingly, our equilibrium analysis demonstrates that it is more likely for the manufacturer to use dual channels under the retailer Stackelberg channel leadership scenario than under the manufacturer Stackelberg scenario if offering a greater variety is very expensive. When offering a greater variety is inexpensive, the decentralization of the indirect channel may invert the manufacturer’s channel structure decision. Furthermore, endogenization of product variety will also invert the channel structure decision if the standard product’s reservation price is sufficiently low.     

Mean–variance analysis of a single supplier and retailer supply chain under a returns policy

In the literature, most of the supply chain coordinating policies target at improving the supply chain’s efficiency in terms of expected cost reduction or expected profit improvement. However, optimizing the expected performance alone cannot guarantee that the realized performance measure will fall within a small neighborhood of its expected value when the corresponding variance is high. Moreover, it ignores the risk aversion of supply chain members which may affect the achievability of channel coordination. As a result, we carry out in this paper a mean–variance (MV) analysis of supply chains under a returns policy. We first propose an MV formulation for a single supplier single retailer supply chain with a newsvendor type of product. The objective of each supply chain decision maker is to maximize the expected profit such that the standard deviation of profit is under the decision maker’s control. We study both the cases with centralized and decentralized supply chains. We illustrate how a returns policy can be applied for managing the supply chains to address the issues such as channel coordination and risk control. Extensive numerical studies are conducted and managerial findings are proposed.     

Quality uncertainty and quality-compensation contract for supply chain coordination

Many firms often face quality problems, even though quality improvement has long been a competitive imperative for performance enhancement. When suppliers are the sources of quality problems, prior literature has focused on sustaining a buyer’s competitiveness given the suppliers’ quality uncertainty. Surprisingly, the literature has not paid sufficient attention to quality uncertainty from a coordination perspective. On the other hand, the literature on channel coordination has not considered quality uncertainty in designing a contract of alliance. We bridge the gap between these two streams of literature by explicitly considering quality uncertainty in a coordination framework. In contrast to the coordination literature, we show that channel integration may result in smaller order quantity and less accurate inspection than in a decentralized supply chain if product quality is uncertain. We examine the two most extensively discussed contracts for coordination, buybacks and revenue-sharing, in the presence of quality uncertainty, and find that these two contracts fail to coordinate the supply chain. We then propose a new scheme, the quality-compensation contract, in which the manufacturer compensates the retailer for defective products that are inadvertently sold to consumers, and analytically show that the contract fully coordinates the supply chain.     

Price discount based on early order commitment in a single manufacturer–multiple retailer supply chain

Early order commitment (EOC) is a strategy for supply chain coordination, wherein the retailer commits to purchasing from a manufacturer a fixed order quantity a few periods in advance of the regular delivery lead time. In this paper, we formulate and analyze the EOC strategy for a decentralized, two-level supply chain consisting of a single manufacturer and multiple retailers, who face external demands that follow an autocorrelated AR(1) process over time. We characterize the special structure of the optimal solutions for the retailers’ EOC periods to minimize the total supply chain cost and discuss the impact of demand parameters and cost parameters. We then develop and compare three solution approaches to solving the optimal solution. Using this optimal cost as the benchmark, we investigate the effectiveness of using the wholesale price-discount scheme for the manufacturer to coordinate this decentralized system. We give numerical examples to show the benefits of EOC to the whole supply chain, examine the efficiency of the discount scheme in general situation, and provide the special conditions when the full coordination is achieved.     

Ordering and pricing decisions in a two-echelon supply chain with asymmetric demand information

This article examines coordinated decisions in a decentralized supply chain that consists of one supplier and one retailer, and faces random demand of a single product with a short life cycle. We consider a setting where the retailer has accurate demand information while the supplier does not. Such a problem with asymmetric demand information can be viewed as an extension of the newsboy problem in which both the supplier and the retailer possess the same demand information. Combining the mechanism of sharing demand information and that of quantity discount and return policy enables us to develop three coordinated models in contrast with the basic and uncoordinated model. We are able to show the ordinal relationship among the retailer’s optimal order quantities in these four models under a general form of random demand, and compare the supply chain profits and conduct sensitivity analysis analytically in four models under uniform random demand. We also provide numerical results under normal random demand that bear a resemblance to those under uniform random demand.