A note on channel performance under consignment contract with revenue sharing

Wang et al. [Y. Wang, L. Jiang, Z.J. Shen, Channel performance under consignment contract with revenue sharing. Management Science 50 (2004), 34–47] indicate that a decentralized supply chain cannot be perfectly coordinated. This note provides a cooperative game model that implements profit sharing between the manufacturer and the retailer to achieve their cooperation. When the manufacturer and the retailer are assumed to be risk-neutral, under a very mild restriction on the demand distribution function, the cooperative game model can achieve its unique equilibrium solution in iso-price-elastic or linear demand case. Under the revenue sharing agreement attached with the equilibrium payment scheme, the decentralized supply chain can be perfectly coordinated.     

Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers

This paper explores the equilibrium behavior of a basic supplier-retailer distribution channel with and without revenue-sharing contracts under price promotion to end-customers. Three types of promotional demand patterns characterized by different features of dynamic price sensitivity are considered to rationalize price promotional effects on end-customer demands. Under such a retail price promotion scheme, this work develops a basic model to investigate decentralized channel members’ equilibrium decisions in pricing and logistics operations using a two-stage Stackelberg game approach. Extending from the basic model, this work further derives the equilibrium solutions of the dyadic members under channel coordination with revenue-sharing contracts. Analytical results show that under certain conditions both the supplier and retailer can gain more profits through revenue-sharing contracts by means of appropriate promotional pricing strategies. Moreover, the supplier should provide additional economic incentives to the retailer. Furthermore, a counter-profit revenue-sharing chain effect is found in the illustrative examples. Such a phenomenon infers that the more the retailer requests to share from a unit of sale the more it may lose under the revenue-sharing supply chain coordination scheme.     

Channel coordination through a revenue sharing contract in a two-period newsboy problem

This paper studies channel coordination through revenue sharing contract between a single retailer and a single wholesaler in a two-period newsboy problem. Two models are discussed, a single-buying-opportunity model and a two-buying-opportunity model. We discuss how the revenue sharing ratio and the wholesale prices are to be determined in order to achieve channel coordination and a win–win outcome. We find that the wholesale prices are set to be lower than the retail prices and the optimal revenue sharing ratio is linearly increasing in the wholesale prices. The proposed revenue sharing contract has more flexibility than price protection, in that the optimal revenue sharing ratio can be settled reasonably through negotiation between the retailer and wholesaler.     

An integrated revenue sharing and quantity discounts contract for coordinating a supply chain dealing with short life-cycle products

This paper develops a combined contract model for coordinating a two stage supply chain where the demand at the retailer’s end is price sensitive and stock dependent. It has been shown that proposed coordination mechanism achieves perfect coordination and win–win situation for both the members of the supply chain. Further, an extensive sensitivity analysis is performed to examine the impact of various parameters on supply chain performance. It has been found that stock dependency factor has positive impact on order quantity and subsequently on supply chain performance. The paper has also made a comparative statics analysis to see the impact of certain parameters on the pricing and replenishment policies of the retailer.     

Who benefit from agency model: A strategic analysis of pricing models in distribution channels of physical books and e-books

We model a supply chain consisting of an author, a publisher, a physical bookstore (p-bookstore), and an electronic bookstore (e-bookstore). We employ game theory to examine and compare two types of pricing models of electronic books (e-books): wholesale model and agency model. Furthermore, we consider decentralized and horizontally centralized channels. The p-bookstore and e-bookstore are independent in the former but centralized in the latter. We adopt a simplified linear demand model to study when the publisher and the e-bookstore both benefit from the agency model. We find that a Pareto zone where both the publisher and e-bookstore benefit from the agency model always exists in the decentralized channels. In the agency model, the benefit from e-book sales may be more than the loss in physical book (p-book) sales. By contrast, a Pareto zone exists in the horizontally centralized channels if the wholesale price of p-books is not excessively low and the price elasticity is not extremely large. To check the robustness of our results, we relax model assumptions and conduct numerical studies in the Pareto zone to investigate how various parameters, such as authors royalty rate, affect profit improvement and readers welfare. We show that the publisher and bookstore have great potentials for profit improvement in the Pareto zone. Significant improvement is also observed in readers welfare.     

A new revenue sharing mechanism for coordinating multi-echelon supply chains

A new type of revenue sharing (RS) contract mechanism for multi-echelon supply chains between the most downstream entity and all upstream entities is proposed. The new RS contract is analyzed in the linear supply chain setting facing stochastic demand. Advantages over mechanisms with RS contracts between all pairs of adjacent entities are discussed and demonstrated.     

Coordinating order quantity decisions in the supply chain contract under random demand

In this paper, we are concerned with the coordinating quantity decision problem in a supply chain contract. The supply chain contract is composed of one manufacturer and one retailer to meet the random demand of a single product with a short lifecycle. Our analysis show that the retailer expects to obtain higher profit under proper ordering policies, which can also maximize the expected profit of the supply chain. The manufacturer may induce the retailer to order the coordinated quantity by adjusting the unit return price. As a result, the supply chain is expected to achieve the optimal expected profit.     

Reverse supply chain coordination by revenue sharing contract: A case for the personal computers industry

Products that are not recycled at the end of their life increasingly damage the environment. In a collection – remanufacturing scheme, these end-of-life products can generate new profits. Designed on the personal computers industry, this study defines an analytical model used to explore the implications of recycling on the reverse supply chain from an efficiency perspective for all participants in the process. The cases considered for analysis are the two- and three-echelon supply chains, where we first look at the decentralized reverse setting followed by the coordinated setting through implementation of revenue sharing contract. We define customer willingness to return obsolete units as a function of the discount offered by the retailer in exchange for recycling devices with a remanufacturing value. The results show that performance measures and total supply chain profits improve through coordination with revenue sharing contracts on both two- and three-echelon reverse supply chains.     

Manufacturer’s revenue-sharing contract and retail competition

This paper investigates a revenue-sharing contract for coordinating a supply chain comprising one manufacturer and two competing retailers. The manufacturer, as a Stackelberg leader, offers a revenue-sharing contract to two competing retailers who face stochastic demand before the selling season. Under the offered contract terms, the competing retailers are to determine the quantities to be ordered from the manufacturer, prior to the season, and the retail price at which to sell the items during the season. The process of pricing and ordering is expected to result in an equilibrium as in the Bayesian Nash game. On the basis of anticipated responses and actions of the retailers, the manufacturer designs the revenue-sharing contract. Adopting the classic newsvendor problem model framework and using numerical methods, the study finds that the provision of revenue-sharing in the contract can obtain better performance than a price-only contract. However, the benefits earned under the revenue-sharing contract by different supply chain partners differ because of the impact of demand variability and price-sensitivity factors. The paper also analyses the impact of demand variability on decisions about optimal retail price, order quantity and profit sharing between the manufacturer and the retailers. Lastly, it investigates how the competition (between retailers) factor influences the decision-making of supply chain members in response to uncertain demand and profit variability.     

The impact of consumer returns policies on consignment contracts with inventory control

We consider a consignment contract with consumer non-defective returns behavior. In our model, an upstream vendor contracts with a downstream retailer. The vendor decides his consignment price charged to the retailer for each unit sold and his refund price for each returned item, and then the retailer sets her retail price for selling the product. The vendor gets paid based on net sold units and salvages unsold units as well as returned items in a secondary market. Under the framework, we study and compare two different consignment arrangements: the retailer/vendor manages consignment inventory (RMCI/VMCI) programs. To study the impact of return policy, we discuss a consignment contract without return policy as a benchmark. We show that whether or not the vendor offers a return policy, it is always beneficial for the channel to delegate the inventory decision to the vendor. We find that the vendor’s return policy depends crucially on the salvage value of returns. If the product has no salvage value, the vendor’s optimal decision is not to offer a return policy; otherwise, the vendor can gain more profit by offering a return policy when the salvage value turns out to be positive.     

The value of virtual pooling in dual sales channel supply chains

Recently the most significant growth in online retailing has been attributed to traditional offline retailers extending their brands online. Unfortunately, there is little research addressing the value of better information in retail/e-tail organizations. To fill this gap, this paper examines how investing in the continuous monitoring of online demands and inventory positions can provide economic benefit for companies that handle both in-store and online sales. Specifically, we develop and evaluate two dynamic assignment policies that incorporate real time information to specify which of a firm’s e-fulfillment locations will handle each of its Internet sales. Computational results indicate that investing in dynamic assignment capability can reduce system cost (holding, backorder, and transportation) by as much as 8.2% over the optimal static policy. The percentage of sales occurring online plays a critical role in determining the magnitude of the benefit.     

Supply chain coordination with insurance contract

We propose an insurance contract under which the supplier shares the risk of overstock and understock with the retailer, improving the efficiency of the supply chain with a newsvendor-type product. We first show that the insurance contract could coordinate the supply chain, and obtain bargaining solution in the supply chain model. Then we investigate the effects of agents’ risk aversion on the supply chain model and acquire the Pareto-optimal solution through the mean–variance approach. After that, we compare the insurance contract with the revenue sharing contract, focusing particularly on their differences. Finally, extensive numerical studies are conducted, and managerial implications are proposed.     

Benefits of co-operation in a production distribution environment

We model co-operation in a typical production distribution setting that contains one capacitated supplier producing and distributing a single product to many identical retailers who are facing i.i.d. end-item demands from the consumers. We consider three inventory allocation mechanisms, representing varying degrees of co-operation, at the supplier: (1) the orders from the retailers are filled in a predetermined sequence; (2) the orders from the retailers are filled after taking into account their current inventories; and (3) the orders from the retailers are filled assuming that the product can also be shipped from one retailer to another. We estimate the benefits due to co-operation in this supply chain and study the effect of various system parameters on these benefits. An extensive computational study indicated that the benefits of co-operation in this production distribution environment decrease with increase in the supplier capacity, increase in the number of retailers, decrease in penalty cost, and decrease in consumer demand variance.     

The impact of partial information sharing in a two-echelon supply chain

We consider a simple two-echelon supply chain composed of a manufacturer and a retailer in which the demand process of the retailer is an AR(1) where the random component is a function of both sides’ information. We focus on partial information sharing under which each side informs the other of an interval in which the exact value of its own component of demand lies. These various levels of information sharing can reduce the supply chain costs.     

On the Bullwhip Avoidance Phase: The Synchronised Supply Chain

The aim of this paper is to analyse the operational response of a Synchronised Supply Chain (SSC). To do so, first a new mathematical model of a SSC is presented. An exhaustive Latin Square design of experiments is adopted in order to perform a boundary variation analysis of the main three parameters of the periodic review smoothing (S, R) order-up-to policy: i.e., lead time, demand smoothing forecasting factor, and proportional controller of the replenishment rule. The model is then evaluated under a variety of performance measures based on internal process benefits and customer benefits. The main results of the analysis are: (I) SSC responds to violent changes in demand by resolving bullwhip effect and by creating stability in inventories under different parameter settings and (II) in a SSC, long production–distribution lead times could significantly affect customer service level. Both results have important consequences for the design and operation of supply chains.     

基于广告、技术、奖励的二级供应链效益最大化研究

研究了做广告、引进先进技术、奖励员工对供应链效益影响问题.针对单个制造商与单个零售商组成的二级供应链,基于弹性需求,在促销-价格敏感需求、质量-敏感需求与奖励-敏感成本条件下构建模型.以整个供应链的利润之和最大,且制造商与零售商利润之差的平方和最小为目标.首先,通过Lagrange数乘法求解,判断对应的Hesse矩阵.其次,确定了广告、技术与奖励员工的最佳投入量,实现供应链效益最大化,提高供应链的经济效益.同时,也通过收益共享,实现供应链的协调性,优化供应链产业结构.最后运用数值实验来具体说明各因素对供应链最大效益的影响.     

The effect of information sharing on supply chain stability and the bullwhip effect

This paper analyzes the bullwhip effect in multi-stage supply chains operated with linear and time-invariant inventory management policies and shared supply chain information. Such information includes past order sequences and inventory records at all supplier stages. The paper characterizes the stream of orders placed at any stage of the chain when the customer demand process is known and ergodic, and gives an exact formula for the variance of the orders placed. The paper also derives robust analytical conditions, based only on inventory management policies, to predict the presence of the bullwhip effect and bound its magnitude. These results hold independently of the customer demand. The general framework proposed in this paper allows for any inventory replenishment policies, any ways of sharing and utilizing information, and any customer demand processes. It is also shown as a special case that sharing customer demand information across the chain significantly reduces, but does not completely eliminate, the bullwhip effect.     

Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer

From the practices of Chinese consumer electronics market, we find there are two key issues in supply chain management: The first issue is the contract type of either wholesale price contracts or consignment contracts with revenue sharing, and the second issue is the decision right of sales promotion (such as advertising, on-site shopping assistance, rebates, and post-sales service) owned by either manufacturers or retailers. We model a supply chain with one manufacturer and one retailer who has limited capital and faces deterministic demand depending on retail price and sales promotion. The two issues interact with each other. We show that only the combination (called as chain business mode) of a consignment contract with the manufacturer’s right of sales promotion or a wholesale price contract with the retailer’s right of sales promotion is better for both members. Moreover, the latter chain business mode is realized only when the retailer has more power in the chain and has enough capital, otherwise the former one is realized. But which one is preferred by customers? We find that the former is preferred by customers who mainly enjoy low price, while the latter is preferred by those who enjoy high sales promotion level.     

How a dominant retailer might design a purchase contract for a newsvendor-type product with price-sensitive demand

A dominant retailer will purchase a newsvendor-type product from a manufacturer, who incurs a unit manufacturing cost k. The expected retail demand is a function of the unit retail price p. How should the retailer design her purchase contract? For this increasingly prevalent but inadequately studied scenario, we propose plausible adaptations of several contract formats that have been widely studied in the dominant-manufacturer context. For both symmetric-k and asymmetric-k-knowledge situations, we present performance results of these contracts. Our results then reveal that the performance of these contract formats under our scenario differs considerably from what one would surmise from the well-known results published for closely related scenarios. For example, the widely studied buyback and revenue-sharing formats turn out to be largely ineffective when implemented by a dominant retailer. In contrast, the two-part tariff format performs well relative to the theoretically optimal “menu of contracts.” Our results highlight the need to study purchase contract formats designed specifically for dominant-retailer newsvendor-product channels.