| 媒体关注与企业社会责任履行—基于城市规模的调节作用 |
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| 引用本文： | 张可云,刘敏.媒体关注与企业社会责任履行[J].学术月刊,2021, 53(9): 57-71. |
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| 作者姓名： | 张可云 刘敏 |
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| 摘 要： | 中国经济已由高速增长转向高质量发展，企业社会责任受到广泛关注，媒体作为社会责任披露的载体也蓬勃发展。不同城市的企业内外部治理效果不同，媒体关注度不同，企业社会责任的履行情况也截然不同。基于此，通过利用2010−2018年上市公司社会责任数据和城市数据，实证检验了媒体关注对企业社会责任的影响，并进一步研究了媒体关注与城市规模之间的交互作用。研究表明，媒体负面报道尤其是深度负面报道能够促进企业社会责任水平的提升，媒体关注可以成为监督约束企业行为的一种有效手段。异质性分析发现，媒体关注的监督作用在东部企业、大型企业、高效率企业中表现得更明显，而且主要集中在技术密集型产业以及公共服务业。进一步分析验证了城市规模在其中的负向调节作用，其与媒体关注之间存在替代效应，相比于大城市，中小城市在受到媒体负面报道时，企业行为改进更显著。这一特征在中西部地区体现得尤为明显。
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| 关 键 词： | 媒体关注 城市规模 企业社会责任 调节作用 上市公司 |
Media Concern and Corporate Social Responsibility Performance |
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| Keyun ZHANG,Min LIU.Media Concern and Corporate Social Responsibility Performance[J].Academic Monthly,2021,53(9):57-71. |
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| Authors: | Keyun ZHANG Min LIU |
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| Abstract: | China’s economy has shifted from rapid growth to high-quality development. Corporate social responsibility has received widespread attention, and the media has also flourished as a vehicle for social responsibility disclosure. The effects of internal and external governance of enterprises in different cities are different, the degree of media concern is different, and the performance of corporate social responsibility is also completely different. Based on this, this article uses 2010-2018 listed company social responsibility data and city data to empirically test the impact of media concern on corporate social responsibility, and further study the interaction between media concern and city size. Research shows that negative media reports, especially deep negative reports, can promote the improvement of corporate social responsibility, and media concern can be an effective means of monitoring and restricting corporate behavior. The analysis of heterogeneity found that the supervisory role of media concern is more obvious in eastern enterprises, large enterprises, high-efficiency enterprises, and it is mainly concentrated in technology-intensive industries and public service industries. Further analysis verifies the negative moderating effect of city size in it. There is a substitution effect between it and media concern. Compared with large cities, small and medium-sized cities have more significant improvements in corporate behavior when they receive negative media coverage. This feature is particularly evident in the central and western regions. |
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| Keywords: | media concern city size corporate social responsibility moderating role listed companies |
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