| 按比例保修策略下多保修期差别定价研究 |
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| 引用本文： | 卢震,王丽颖. 按比例保修策略下多保修期差别定价研究[J]. 运筹与管理, 2011, 20(6): 216-221 |
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| 作者姓名： | 卢震 王丽颖 |
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| 作者单位： | 东北大学 工商管理学院, 辽宁 沈阳 110004 |
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| 基金项目： | 国家自然科学基金资助项目(70702036) |
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| 摘 要： | 保修策略是联系厂商和顾客的一种合同责任,它往往用于促进产品的销售。产品保修期长短与其定价有着紧密的联系。本文在考虑一个厂商采用按比例保修策略及设定多个保修期的基础上,以产品的保修期和价格为决策变量,以厂商收益最大化为目标,研究了产品故障次数成指数分布下最优保修期和价格的组合策略,并通过算例比较了差别定价和单一定价下厂商的收益。最后,通过灵敏度分析,研究了消费者保修期偏移弹性对厂商收益所产生的影响。
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| 关 键 词： | 管理工程 差别定价 最优化 多保修期 按比例保修 |
| 收稿时间： | 2010-08-09 |
Study on Differential Pricing Decisions for the Product with Multiple Warranty under Pro-rata Warranty Policy |
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| LU Zhen,WANG Li-ying. Study on Differential Pricing Decisions for the Product with Multiple Warranty under Pro-rata Warranty Policy[J]. Operations Research and Management Science, 2011, 20(6): 216-221 |
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| Authors: | LU Zhen WANG Li-ying |
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| Affiliation: | School of Business Administration, Northeastern University, Shenyang 110004, China |
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| Abstract: | Warranty service is a contract between manufacture and consumer,which is usually applied to sales promotion.The price is related to warranty length of product.Considering the reality,based on the consumer utility theory,assuming pro-rata warranty policy and the product failure with Index distribution function,in order to maximum manufacture's revenue,It studies the differential pricing issues for the product with multiple warranty.It analyzes the optimal combinational strategy with pricing and warranty,and ... |
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| Keywords: | management engineering differential pricing optimization multiple warranty pro-rata warranty policy |
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